The next 20 min:
• What’s an internal linking structure?
• Why is it important to optimize?
• Most important strategies
• Take aways
What you’ll learn:
• Why website structures are important for
• Why the wikipedia works so well
• How to improve your breadcrumbs for link
Why are links
• They give you a ‘vote’ for your website.
• They tell something about the page it
• Therefore search engines use them to value
pages on your site and determine ranking
internal link building
• Website structure
• In text links
• PageRank Flow (and PageRank sculpting...)
• tags and more...
Your linklove should ﬂow to the pages which
are most important for your money ﬂow!
• First for users
• Keep the search engines in mind for
accessibility and spiderability
• Home > books > horror > Stephen King
• But think about this:
• Bookstore > Horror books > Stephen King
Where are you?
• And how do you know?
• It’s an extra relevant link to each page,
based on importance
• It increases the spiderability for your
• SEO Smart links
• Internal Link Building