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101 Social Media Tactics for Nonprofits

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Chad Norman
Chad Norman

This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.

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T. me thod* The P .O.S . ? : W ho P= People G oals? tives: m es? Objec o O= s : Outc Strategie T ools? S= l ogies: T=T ech no tic s ” is fo r “Tac To day, T well: r ounds s book G nologie Be rnoff's ec h nd Josh d by Social T ne Li a e om Charle rld Transform * Fr a Wo Win ning in
17 28 30 15 10
TACTIC 11 Use Commenting Tools that Authenticate with Social Accounts
TACTIC 16 Publish Photos Under a Creative Commons License
TACTIC 6 Brand Your Facebook Page
TACTIC 6 Brand Your Facebook Page
TACTIC 21 Connect with the Top Tweeters in Your Area
TACTIC 26 Start, Join, & Organize Conversations with Hashtags
TACTIC Use Facebook Social Plug-ins on Your Site 33
TACTIC 37 Integrate Supporter Photos with Other Channels
TACTIC 43 Livestream Your Events
TACTIC 41 Make a Buzzworthy Video
TACTIC 47 Encourage Action on Facebook with a Custom App
TACTIC 49 Launch a Like Campaign
TACTIC 54 Empower Supporters to Take Social Action
TACTIC 57 Engage the Blogging Community
TACTIC 60 Organize a Tweetup
TACTIC 66 Build Stewardship Through Video
TACTIC 69 Create a Flickr Group to Support Your Mission
TACTIC 75 Create Your Own Online Community
TACTIC 62 Add Mission-Related Tips on Foursquare
TACTIC 55 Build Real Relationships with Social Communication
TACTIC 77 Encourage Supporters to Make a Wish
TACTIC 83 Use Video Annotations as Calls to Action
TACTIC 84 Enable Social Giving with Peer Fundraising Tools
TACTIC 86 Participate in Social Buying Platforms
TACTIC 88 Ask Supporters to Pledge Social Actions
TACTIC 102 Use Pinterest to Drive Social Commerce
TACTIC 91 Analyze Facebook Activity with Insights
TACTIC 93 Track Referrals from Social Sites
TACTIC 94 Measure New Visitors from Social Channels
TACTIC 99 Create a Social Media Listening Dashboard
TACTIC 100 Use Social Media Monitoring Services
TACTIC 100 Use Social Media Monitoring Services
? QUESTIONS
101 Social Media Tactics for Nonprofits

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101 Social Media Tactics for Nonprofits

  • 1.
  • 2.
  • 3. T. me thod* The P .O.S . ? : W ho P= People G oals? tives: m es? Objec o O= s : Outc Strategie T ools? S= l ogies: T=T ech no tic s ” is fo r “Tac To day, T well: r ounds s book G nologie Be rnoff's ec h nd Josh d by Social T ne Li a e om Charle rld Transform * Fr a Wo Win ning in
  • 4.
  • 5.
  • 6. 17 28 30 15 10
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. TACTIC 11 Use Commenting Tools that Authenticate with Social Accounts
  • 13. TACTIC 16 Publish Photos Under a Creative Commons License
  • 14. TACTIC 6 Brand Your Facebook Page
  • 15. TACTIC 6 Brand Your Facebook Page
  • 16.
  • 17.
  • 18. TACTIC 21 Connect with the Top Tweeters in Your Area
  • 19. TACTIC 26 Start, Join, & Organize Conversations with Hashtags
  • 21. TACTIC 37 Integrate Supporter Photos with Other Channels
  • 22. TACTIC 43 Livestream Your Events
  • 23. TACTIC 41 Make a Buzzworthy Video
  • 24.
  • 25.
  • 26. TACTIC 47 Encourage Action on Facebook with a Custom App
  • 27. TACTIC 49 Launch a Like Campaign
  • 28. TACTIC 54 Empower Supporters to Take Social Action
  • 29. TACTIC 57 Engage the Blogging Community
  • 30. TACTIC 60 Organize a Tweetup
  • 31. TACTIC 66 Build Stewardship Through Video
  • 32. TACTIC 69 Create a Flickr Group to Support Your Mission
  • 33. TACTIC 75 Create Your Own Online Community
  • 34. TACTIC 62 Add Mission-Related Tips on Foursquare
  • 35. TACTIC 55 Build Real Relationships with Social Communication
  • 36.
  • 37.
  • 38. TACTIC 77 Encourage Supporters to Make a Wish
  • 39. TACTIC 83 Use Video Annotations as Calls to Action
  • 40. TACTIC 84 Enable Social Giving with Peer Fundraising Tools
  • 41. TACTIC 86 Participate in Social Buying Platforms
  • 42. TACTIC 88 Ask Supporters to Pledge Social Actions
  • 43. TACTIC 102 Use Pinterest to Drive Social Commerce
  • 44.
  • 45.
  • 46. TACTIC 91 Analyze Facebook Activity with Insights
  • 47. TACTIC 93 Track Referrals from Social Sites
  • 48. TACTIC 94 Measure New Visitors from Social Channels
  • 49. TACTIC 99 Create a Social Media Listening Dashboard
  • 50. TACTIC 100 Use Social Media Monitoring Services
  • 51. TACTIC 100 Use Social Media Monitoring Services