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101 Social Media Tactics for Nonprofits
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101 Social Media Tactics for Nonprofits

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This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.

This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.

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  • 1. T. me thod*The P .O.S . ? : W ho P= People G oals? tives: m es? Objec o O= s : Outc Strategie T ools? S= l ogies: T=T ech no tic s ” is fo r “Tac To day, T well: r ounds s book G nologie Be rnoffs ec h nd Josh d by Social T ne Li a e om Charle rld Transform * Fr a Wo Win ning in
  • 2. 17 2830 1510
  • 3. TACTIC 11Use Commenting Tools thatAuthenticate with Social Accounts
  • 4. TACTIC 16Publish Photos Under aCreative Commons License
  • 5. TACTIC 6Brand Your Facebook Page
  • 6. TACTIC 6Brand Your Facebook Page
  • 7. TACTIC 21Connect with the TopTweeters in Your Area
  • 8. TACTIC 26Start, Join, & OrganizeConversations with Hashtags
  • 9. TACTICUse Facebook SocialPlug-ins on YourSite 33
  • 10. TACTIC 37Integrate SupporterPhotos with OtherChannels
  • 11. TACTIC 43LivestreamYour Events
  • 12. TACTIC 41Make aBuzzworthyVideo
  • 13. TACTIC 47EncourageAction onFacebook witha Custom App
  • 14. TACTIC 49Launch a LikeCampaign
  • 15. TACTIC 54EmpowerSupporters toTake SocialAction
  • 16. TACTIC 57Engage the BloggingCommunity
  • 17. TACTIC 60Organize a Tweetup
  • 18. TACTIC 66Build StewardshipThrough Video
  • 19. TACTIC 69Create a FlickrGroup toSupport YourMission
  • 20. TACTIC 75Create Your OwnOnline Community
  • 21. TACTIC 62Add Mission-RelatedTips on Foursquare
  • 22. TACTIC 55Build Real Relationshipswith Social Communication
  • 23. TACTIC 77Encourage Supportersto Make a Wish
  • 24. TACTIC 83Use Video Annotationsas Calls to Action
  • 25. TACTIC 84Enable SocialGiving with PeerFundraising Tools
  • 26. TACTIC 86Participate in SocialBuying Platforms
  • 27. TACTIC 88Ask Supporters toPledge Social Actions
  • 28. TACTIC 102Use Pinterest to DriveSocial Commerce
  • 29. TACTIC 91AnalyzeFacebookActivity withInsights
  • 30. TACTIC 93Track Referrals fromSocial Sites
  • 31. TACTIC 94Measure New Visitorsfrom Social Channels
  • 32. TACTIC 99Create a Social MediaListening Dashboard
  • 33. TACTIC 100Use SocialMediaMonitoringServices
  • 34. TACTIC 100Use SocialMediaMonitoringServices
  • 35. ?QUESTIONS