Iaald marketplace 20100426
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Iaald marketplace 20100426 Iaald marketplace 20100426 Presentation Transcript

  • Social Media and Web 2.0 Pathways to Research Uptake How the CGIAR is leveraging Social Media and Web 2.0 to enhance availability, accessibility and applicability of agricultural research outputs
  • Social media for research uptake
    • ‘ Social media is online content created by people using highly accessible and scalable publishing technologies.’
    • Wikipedia
  • Social media for research uptake
    • Agricultural research and development organizations stand to benefit greatly from using social media tools as vehicles to get their message across.
  • Social media for research uptake
    • Social media is about:
      • ‘ Spaces’ where people interact
      • User-generated and ‘re-mixed’ content - anyone can be an author, publisher, or broadcaster;
      • Tools that enable interaction and collaboration;
      • Redefinition of established roles
  • Social media for research uptake
    • Social media is about conversations enabled by tools such as blogs, microblogs, wikis, social networks, newsfeeds, photo and video sharing platforms.
  • Social media for research uptake
    • The true value of social media lies in the
    • social networks or communities
    • that form within these social media tools.
  • Social Media > Blogs
    • Blogging is a good way for researchers to share their research ideas with others and gain feedback from a wider, online audience.
  • Social Media > Blogs
    • Blogs can attract people with similar thoughts and questions, people who can validate your ideas and also challenge you by sharing varying opinions.  
  • Definition
    • A blog (or " web log ") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video.
    • Entries are commonly displayed in reverse-chronological order.
    • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.
    • A typical blog combines text, images, and links to other blogs, Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( Video blogging ), music ( MP3 blog ), and audio ( podcasting ).
    • Source: Wikipedia - http://en.wikipedia.org/wiki/Blogs
  • Who use blogs in the CGIAR
      • Almost all Centers
      • Programs
      • Partnerships
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  • Blog anatomy: Main elements
    • Most blogs contain the following elements:
      • a main content area with articles listed chronologically, newest on top;
      • an archive of older articles, to browse by month and/or category
      • an option for people to leave comment s about the articles;
      • a " blogroll “ listing links to other related sites
      • a tagcloud of the tags used in the posts
      • one or more RSS feeds
  • ICARDA http:// icardablog.wordpress.com /
  • CG Rural Climate Exchange http:// cgiarclimatechange.wordpress.com /
  • CIAT DAPA Blogs http:// gisweb.ciat.cgiar.org/dapablogs /
  • How you blog
      • Decide on type of content and what topics you want to post about
      • Think about who you want to write for
      • Assign time and responsibilities for creating quality content
      • Create linkrolls (lists of your favorite links) and tagrolls (links of your most commonly used keywords).
      • Make sure your blog is on local or thematic blog directories
      • Use RSS feeds
      • Create a readership
    • Source: iMark - Web 2.0 and Social Media for Development
  • Sources, resources and credits
    • KSToolkit - http:// www.kstoolkit.org /Blogs
    • iMark - Web 2.0 and Social Media for Development
    • ICT-KM Blog - http:// ictkm.cgiar.org /tag/blogging/
    • ODI - Toolkit
  • Social media > Microblogging
    • Microblogging involves posting short sentences to promote your journal article or a useful website, act as a reminder for an activity, or even ask questions.
  • When and why to use microblogs
      • Updating ‘status’
      • Supporting communities of practice, distribute questions to a large group of people
      • Getting instant feedback about issues common to your network
      • Reporting live from events, and engaging remote participation
      • Promoting promote articles, blog posts, new publications and content from your website(s)
      • Discussing ideas, posting news, asking questions, and sharing links and other information with co-workers
      • Connecting to and engaging with like-minded colleagues outside your organization
      • Discovering upcoming events, new happenings, interesting sites/links and tools
  • Who uses microblogs in the CGIAR
    • Almost all Centers are using Twitter
    • Several Centers use also Yammer
      • CIAT
      • CIMMYT
      • IFPRI
      • ILRI
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  • How you use twitter
      • Register a free account at http://twitter.com
        • Use a simple, short name
      • Set up your profile and share a link to more about yourself
      • Share your location
      • Share a photo
      • Follow to be followed
        • You can start by following the different CG Centers
      • Build your network
        • Clean it up regularly
      • Ask questions and share the things you are doing
      • Re-post valuable messages
      • Don’t spam
      • Embed/reuse feed information in other websites
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  • How you use Yammer
      • Yammer is a private network within the firewall of an organization
      • If you have a valid @cgiar.org email address, sign up to join the growing cgiar network on Yammer
      • Follow other CGIAR users
      • Create your network and communities
  • Sources, resources and credits
    • KSToolkit - http://www.kstoolkit.org/Microblogging/
    • iMark – Web 2.0 and Social Media for Development
    • ICT-KM Blog - http://ictkm.cgiar.org/tag/microblogging/
    • CIARD Pathways - http:// www.ciard.net /
  • Newfeeds Definition
    • A feed is a regularly updated summary (“syndication”) of contents – blog entries, headlines, publications, multimedia – in the form of metadata about the source and the contents. It includes links to the full versions of those contents at their original location.
    • Source: http://www.ciard.net
    • Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. 
    • Source: http://en.wikipedia.org/wiki/Rss
  • When and why to use newsfeeds
      • To keeping the users of your website and repository up to date with the latest developments (feeds are also particularly useful in low bandwidth environments)
      • To publish your content on other web sites and services you have a presence on
      • To let other services re-publish your content
  • Who use newsfeeds in the CGIAR
    • Who’s using feeds in the CGIAR:
    • ILRI
    • IFPRI
    • IWMI
    • and many blogs…
  • Newsfeeds anatomy: Main elements Rural Climate Exchange http:// cgiarclimatechange.wordpress.com /
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  • ILRI Newsfeeds http:// www.ilri.org/index.php?option = com_content&view = article&id =53&Itemid=116
  • ILRI Clipping Feed re-published on the cgiar.org network on Yammer
  • IFPRI RSS Feeds http:// www.ifpri.org/rss
  • IWMI News Feeds http:// www.iwmi.cgiar.org/News_Room/RSS/index.aspx
  • How you produce newsfeeds from your site
    • If you have a website already :
      • Some platforms, Content Management Systems, library/document management systems allow you to create feeds automatically from the contents stored in the system
      • If you are not using this kind of tool, you have to implement feed creation in your in-house developed website/platform (you need competencies in programming and XML and you need to know the RSS/Atom specifications)
      • The use of third-party libraries for creating feeds such as Feedcreator or Rome is strongly recommended
  • How you produce newsfeeds from your site
    • If you don’t have a website …
      • Post your articles/announcements to an existing blog
      • Use tools that create feeds such as WebRSS ( http:// www.webrss.com / ) or Webreference ( http://www.webreference.com/cgi-bin/perl/makerss.pl )
      • Create an account with platforms like delicious ( http:// delicious.com ) or twitter ( http:// twitter.com ), which produce feeds of posts
      • Consider creating a blog on an online platform (Blogger, Wordpress).
  • How you produce newsfeeds from your site
      • Offer separate feeds for different content types (news, events, publications, vacancies, blog entries...)
      • Offer different feeds for different topics
      • Give high visibility to the RSS icons in your website, tell your partners whenever you make a new feed available, and agree on exchanging feeds with them
      • Publish your RSS across the different web platforms you are using
      • Submit your feeds to popular online aggregators ( AgriFeeds; GFIS; NewsforDev)
  • Sources, resources and credits
    • KSToolkit - http://www.kstoolkit.org/RSS/
    • iMark – Web 2.0 and Social Media for Development
    • ICT-KM Blog - http://ictkm.cgiar.org/tag/rss/
    • CIARD Pathways - http://www.ciard.net/index.php?id=624
  • Want to know more about social media and Web 2.0?
      • Sign up for the open spaces on Wednesday pm
      • Join the open space on social media for information specialists on Thursday pm
      • Shadow a social reporter
      • Talk with us at the CGIAR stand during the breaks