Building Sustainable Corporate Culture

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This lesson is about building sustainable corporate culture

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Building Sustainable Corporate Culture

  1. 1. Design ManagementBusiness PlanningBuilding Corporate CulturePrepared by Timothy ChanUpdated 22nd May 2013Version 3.0
  2. 2. LEARNING OBJECTIVES1. What is culture2. Corporate culture3. Importance of culture4. Expressing your culture5. Building sustainable culture
  3. 3. What isCulture?
  4. 4. • List out one unique trait ofyour ethnic culture• List out one unique trait ofthe Singaporean cultureWhat have you learned?Brainstorming
  5. 5. Only in Singapore
  6. 6. Only inSingapore
  7. 7. The behaviours and beliefscharacteristic of a particularsocial, ethnic, or age group:Eg. Youth or drugs cultureMake up of:• Values• Beliefs• AssumptionsCulture is
  8. 8. Architectural Culture
  9. 9. Architectural Culture
  10. 10. Universal Culture
  11. 11. A nation’s identity
  12. 12. Rituals & Ceremonies
  13. 13. Japanese culture….
  14. 14. Chinese culture….
  15. 15. Universal culture….
  16. 16. Spitting habits of the Chinese….
  17. 17. …. had a long history
  18. 18. What is Corporate Culture?
  19. 19. The way we behave at workExpressions of our values
  20. 20. Culture of InnovationsOne million new ideas a year
  21. 21. Teaser: guess which company is this?
  22. 22. Guess which company?
  23. 23. Guess which company?
  24. 24. Guess which company?
  25. 25. Google culture
  26. 26. Formal
  27. 27. Casual
  28. 28. Why is culture important?
  29. 29. Performances
  30. 30. Strong?Adaptive?
  31. 31. FIT or MISFIT
  32. 32. Creativity
  33. 33. Strategic Branding
  34. 34. Behaviour & Conduct
  35. 35. Behaviour & Conduct
  36. 36. Behaviour & Conduct
  37. 37. Behaviour & Conduct
  38. 38. Elements of Culture
  39. 39. The behaviours and beliefscharacteristic of a company:Make up of:• Values• Beliefs• AssumptionsElements of Culture
  40. 40. by default orby designExpressing your corporate culture
  41. 41. Physical Structures
  42. 42. Rituals &Ceremonies
  43. 43. Stories &Legends
  44. 44. Language
  45. 45. Building SustainableCorporate Culture
  46. 46. Management decisionFounders need the toughdiscipline to see it through…
  47. 47. Actions of foundersStaffs observewhat you door don’t do
  48. 48. Introduce consistent rewards
  49. 49. Give due recognition
  50. 50. Selective hiring
  51. 51. Communicate to staffs
  52. 52. Are you really communicating?
  53. 53. The End

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