6. In 2016, mobile video ads will
reach 92.4% of US 16-35 year olds
eMarketer, US Millennials and Video, 2015
7. Plays within video content Plays within non-video content
Instream Outstream
8. Source: MetrixLab, 2014; TubeMogul, 2014
Instream video ads
were not designed
for mobile – and
they don’t work
on mobile. of all skippable pre-roll ads
are being skipped
85%
9. They don’t fully leverage
available real estate
they force users to
rotate (which they don’t*)
OR
*Only 1% turn their device according to Celtra benchmark reports, 2015
10. Video ads designed for
mobile experience
SHORT
:08s
The average human
attention span
VERTICAL
98%
Use mobile phones
in portrait mode
MUTE
90%
of video in display ads
are viewed in mute mode
12. 1. Carefully crafted experience
User can simply scroll
down to easily dismiss
the video and continue
reading the content
Polite introduction with
gradual visual transition
to be less interruptive
Starts playing only when
70% of ad is in view which
makes it very user friendly
Countdown timer informs
users about short length and
improves completion rates
13. 8.29s
Video load time on 4G/LTE
2. Instant loading
Our video technology enables super fast loading, across WiFi, LTE/4G and 3G.
*Source: AdColony
0.75s
Video load time on 4G/LTE
OTHERS*
14. 3. High quality
Celtra outstream technology maintains video integrity with multistream compression,
combined with retina text and image cards to provide a sumptuous experience.
OTHERS
15. Meet the entire family of Celtra’s
outstream video ad formats
Vertical Video
Classic Video MPU
Classic Video Pagebreak
Classic Video
• Vertical Video Interstitial
• Vertical Video Interscroller
• Vertical Video Pagebreak
19. • In-content 300x250 px unit
• Plays only when in-view
MPU
AVAILABILITY
CLASSIC VIDEO
+
goo.gl/qUhlO3
20. Pagebreak
• In-content full width unit with
adaptive height
• Plays only when in-view
AVAILABILITY
+
CLASSIC VIDEO
goo.gl/gMsCp8
21. Superior user experience
End cards include dynamic
interactivity and CTA, powered
by Creative Relevancy.
Easily consumable and immersive video
with fast-paced edit of an enchanting
video clip intercut with text cards.
Video is introduced
politely & gradually
so not to interrupt.
22. Video reporting, amplified
Easily interpret how your videos
are performing across different
creatives.
All standard IAB video metrics
(VAST/VPAID compliant)
Tracking easily reported to 1st /3rd
party ad servers
Video viewability tracking
23. Audi hits 80% increase
on video completion
benchmark
Preview: bit.ly/AudiSFVV
Celtra’s new mobile technology
is born from consumer insights
and is perfectly merging media
and creative.
- Giovanni Perosino, Head of Marketing Communication, Audi
Short Form Vertical Video Case Study
25. Benefits for publishers
& ad platforms
Expand your video inventory
Improved user experience for
mobile video ads
26. FAQs
• Do I need to re-certify?
No, just verify some test tags
• Do I need a video shot in vertical orientation?
No, all you need is a regular TVC or similar
• How do I get started?
Contact your Celtra Account Manager or support@celtra.com