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Youtube VN - Q4 2013

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Youtube VN - Q4 2013

  1. 1. YouTube Vietnam Q4 2014 Google Confidential and Proprietary
  2. 2. Why does a local launch matter?
  3. 3. #1 Video platform in the world by views #2 Search Engine behind Google If YouTube were a country, it would be the 3rd largest in the world. Source: comScore Video Metrix, November 2012 Google Confidential and Proprietary
  4. 4. Google Confidential and Proprietary * What’s new for consumers and advertisers? Engagement (Like, Watch more brand TVCs, visit brand website, Comment, Share, Subscribe) Incremental reach, esp. within light TV users and large untapped potential in a high growth online ad market Impactful & interactive format with 100% SOV of users visiting YouTube homepage daily Reaching consumers wherever, whenever (Mobile platform) Provide a strong brand building platform and user engagement channel with advanced technology to businesses Advertisers New Ad Formats & Huge Display Inventory Premium Brand Channel Content Creator Partnership Consumers YouTube.vn domain Việt Nam Content
  5. 5. Google Confidential and Proprietary YouTube Vietnam Key Metrics | User Profile
  6. 6. Google Confidential and Proprietary * #1VIDEO site in Vietnam 11.6 MILLION unique desktop users every month #3 WATCH HOURS In APAC #2 LARGEST search engine in the world and Vietnam
  7. 7. Google Confidential and Proprietary * YouTube.VN Key Metrics Reach 54.6% of online population Total Unique Visitors Per Month 9,917,000 visitors Total Page Views Per Month 903 (MM) Avg. Daily Visitors 1,883,000 visitors Avg. Visits Per Visitors Per Month 10.1 times Avg. Duration Per Visit 18.1 minutes USER NUMBERS * All figures are desktop only by Aug’14 WATCH HOURS • #1 growth in APAC • #3 highest in watch hours in APAC (>8M hours/day), behind Thailand and Japan ENGAGEMENT • #1 in min / user view in SEA (4.11 min/view) • #2 in YouTube views in SEA Source: ComScore VN, Aug 2014
  8. 8. Google Confidential and Proprietary * YouTube User Profile in Vietnam Demographics 55% Male 45% Female 74% are aged between 16 and 34 years old 52% have kids 23% have a high education € 34% have a high income Devices 1.9 Internet enabled devices 80% Use a PC 68% Use a smartphone 98% Use a regular TV 10% Use a tablet 1% Use a handheld game device Usage 94% Listen to music online 31% Purchase online 91% Use social network 66% Do online gaming TNS/Google (2014): Connected Consumer Study – Results Vietnam Base (weighted): YouTube users (at least once a month) Other activities and products: usage at least once a month
  9. 9. Google Confidential and Proprietary Product Overview Advertising on YouTube
  10. 10. YouTube Homepage Google Confidential and Proprietary *
  11. 11. Reach your audience on the world’s #1 entertainment destination Incredible Reach 2.3M viewers in a single day (Comscore numbers) High-Impact A prominently placed, highly engaging format on the front door of YouTube. Exclusivity 100% share of voice for your brand only, for a full 24 hours. Google Confidential and Proprietary *
  12. 12. Google Confidential and Proprietary * Layout Masthead Layouts designed after past mastheads with strong performance enable quick turnarounds and optimized executions. Video Masthead 780x195 video ad unit, includes 15 second autoplay video followed by click to continue option. Upon click through, it will direct users to the watchpage. Overview ● 24 hour high impact ● Highly visible format that drives views and click-throughs at scale. Limitless options for creativity and customization. ● Remarketing available Creative Assets ● Opportunities for rich media, social integration, live streams and more ● Standard size: 970x250 ● Expandable size: 970x500 Placement ● YouTube Homepage ● Mobile YT Homepage ● YouTube App Pricing Model ● Reservation (CPD - Cost per Day)
  13. 13. Google Confidential and Proprietary * YouTube Video Ads
  14. 14. Google Confidential and Proprietary * YouTube Video Ads Overview Ad Format Trueview In-Stream In-stream (aka Pre-roll ads) In-Stream Select Objectives Cost efficient Reach Guaranteed-based Reach Skippable long-form guaranteed-based reach Pricing Model Auction (CPV - Cost per view) Reservation (CPM) Reservation (CPM) Overview Pre roll ads on YouTube Partner videos. Viewers can choose to skip the ad after 5-secs. You only pay for ads they watch Non-skippable pre-roll ad. Extend your TV creative online to a lean forward audience. Pre-roll ad on YouTube Partner videos. After 5-sec viewers can choose to skip it. Advertiser is charged when the ad loads, even if it’s skipped. View Count Yes Increases video view count after 30-sec No No Placement * Desktop and Mobile App * YouTube Watch Page * Runs on YouTube Partner only * Desktop and Mobile App * YouTube Watch Page * Runs on Partner videos only * Desktop and Mobile App * YouTube Watch Page * Runs on Partner videos only Creative Assets * Video, no max length, but less than 1- min recommended. Optional: companion banner (300x60) * Video * Non skip: 20 sec (short) or 30 sec (long) Optional: companion banner (300x60) * Video * Skippable: max length is 60-sec Optional: companion banner (300x60) Feature Pay only for views, not impressions Good for brand awareness and reach Long-form skippable ads give advertisers insights into how viewers react to their creative.
  15. 15. Google Confidential and Proprietary * TrueView In-Stream Overview • Pre Roll ads on YouTube partner videos. Viewers can choose to skip the ad after 5 sec. You only pay for ads they watch. • Highly visible ad format • Increases video view count after 30 sec • Remarketing available Creative assets • Video, no max length, but less than 1min recommended • Optional companion banner (300x60) Placement • Desktop and mobile app • YouTube Watch Page • Runs on partner videos only Pricing Model • Auction (CPV - Cost per View) • You only pay for views, not impressions
  16. 16. Google Confidential and Proprietary * In-Stream (aka Pre-Roll ads) Overview • Extend your TV creative online to a lean forward audience • Highly visible ad format Creative Assets • Video • Non skip: 20 sec (short) or 30 sec (long) • Optional companion banner (300x60) Placement • YouTube Watch Page • Partner videos only • Desktop, mobile app and web Pricing Model • Reservation (CPM)
  17. 17. Google Confidential and Proprietary * In-Stream Select Overview ● Pre-Roll ad on YouTube partner videos. After 5 sec viewers can choose to skip it. ● Advertiser is charged when the ad loads, even if it’s skipped. You are not charged for clicks through to your website ● Increases video view count Creative assets ● Video, max length 60 sec ● Optional companion banner (300x60) Placement •YouTube Watch Page •Partner videos only Price •Reservation (CPM)
  18. 18. YouTube Display Ads Google Confidential and Proprietary *
  19. 19. Google Confidential and Proprietary * TrueView In-Display (Watch Page) Overview • Viewers see your ad next to another video they are watching and can choose to click on it • Advertisers are only charged when people choose to watch your ad • Increases video count Creative assets • Video, no max length Placement • YouTube Watch Page Pricing Model • Auction (CPV - Cost per View) • You are charged as soon as user clicks the ad and is lead to the watch page.
  20. 20. Google Confidential and Proprietary * TrueView In-Display (Search Page) Overview • People see your ad as they are searching for relevant videos and can choose to click on it and watch it. You only pay for ads they watch. • Increases video view count, improves organic placement of videos • Remarketing available Creative assets • Video, no max length Placement • YouTube Search Page Pricing Model • Auction (CPV - Cost per View) • You are charged as soon as user clicks the ad and is lead to the watch page.
  21. 21. Google Confidential and Proprietary * Standard Display Overview ● Extend the reach of your existing Display campaign to YouTube’s captive audience ● The MPU can link directly to your YouTube Brand Channel or your website ● No video assets required Creative Assets •Banner Image (300x250) or •Flash/Rich Media (300x250) Placement •Watch Page •Search Page Pricing Model •Auction (CPC or CPM) Display Banner Ad
  22. 22. Google Confidential and Proprietary * In-Video (Watch Page) Overview • Don’t have video assets but want to engage video viewers on YouTube? In-Video is the perfect ad format for you • Ads are shown to users as they watch videos within the relevant categories • Overlay can click through to an external website, brand channel or a YouTube video Creative Assets • Text or Display overlay • Optional companion banner (300x250) Placement • YouTube Watch Page Pricing Model • Auction (CPC or CPM)
  23. 23. YouTube Brand Channel Google Confidential and Proprietary *
  24. 24. Maximizing your YouTube presence to better engage with your Audience A gadget lives on a YouTube channel and provides advertisers with a space to showcase 3rd party, custom experiences GGooooggllee CCoonnffiiddeennttiiaall aanndd PPrroopprriieettaarryy
  25. 25. GGooooggllee CCoonnffiiddeennttiiaall aanndd PPrroopprriieettaarryy Top use cases of current gadgets Gadgets are primarily used to support the following objectives: ● Live Events ● Contests & User Generated Content ● Commerce ● Social Engagement ● Content Organization ● Branded Playback

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