How a brand's core values should inform its content marketing strategy.

1. cecilyk.com
& Content Strategy
Core Values
doublegoodmedia.com

2. WHAT ARE CORE VALUES?
Core Values are the
DNA of a brand.
They reflect the philosophy,
ideology, purpose, and
vision of a brand.

3. CORE VALUES
MUST BE ACCURATE
AND BE
ACCOUNTABLE

4. CONTENT REFLECTING
CORE VALUES =
MORE AUTHENTIC
CONTENT

5. Mission Statement vs. Core Values
Excellence. You’ll find it in every stitch, every customer service call,
every employee initiative. We strive for it daily. Hey, what did you expect
from a bunch of unabashed Ivy League fans?
Ours is an environment where we can use our gifts, explore our
passions, and have some fun. Come to work inspired, and leave it an
inspiration
The ability to find a creative solution to a pressing problem, the vision to
imagine a possibility none of us knew existed… these are the thrills of
work. We encourage all of our teammates to think big, burn bright.
Making a difference goes hand-in-hand with making a profit at League
Collegiate. We give back. To our colleagues and to our communities. Be
kind, be generous, be family.
The best teams push through – and overcome – adversity. They
persevere. They defy the clock, turn lopsided scores around, rise to the
top. And they never let a massive warehouse fire or inventory-wiping
flood get them down.
This company started in a garage. And we’re proud of that. We’ve re-
launched and reinvented ourselves more than once. Sometimes out of
necessity, sometimes out of opportunity, always from an entrepreneurial
spirit.
CLASSIC
STYLE
QUALITY
FAMILY
FAIR LABOR
ETHICAL
AGILE

6. WHY
WHAT
HOW

7. CLASSIC
STYLE
QUALITY
FAMILY
FAIRLABOR
ETHICAL
AGILE
CONTENT IDEAS

8. POPULATE YOUR
CONTENT CALENDAR
WITH CONTENT
REFLECTING
CORE VALUES

9. CLASSIC
STYLE
QUALITY
FAMILY
FAIR LABOR
ETHICAL
AGILE
Post about style
inspiration
Post about how
fabric is made
Post about how
fabric is made
Post about LCA
Program
Post about new
"ugly sweater" style

10. Doublegoodmedia.com
Cecily Kellogg
@cecilyk
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cecily@doublegoodmedia.com