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Core values & Content Strategy

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How a brand's core values should inform its content marketing strategy.

Published in: Marketing
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Core values & Content Strategy

  1. 1. cecilyk.com & Content Strategy Core Values doublegoodmedia.com
  2. 2. WHAT ARE CORE VALUES? Core Values are the DNA of a brand. They reflect the philosophy, ideology, purpose, and vision of a brand.
  3. 3. CORE VALUES MUST BE ACCURATE AND BE ACCOUNTABLE
  4. 4. CONTENT REFLECTING CORE VALUES = MORE AUTHENTIC CONTENT
  5. 5. Mission Statement vs. Core Values Excellence. You’ll find it in every stitch, every customer service call, every employee initiative. We strive for it daily. Hey, what did you expect from a bunch of unabashed Ivy League fans? Ours is an environment where we can use our gifts, explore our passions, and have some fun. Come to work inspired, and leave it an inspiration The ability to find a creative solution to a pressing problem, the vision to imagine a possibility none of us knew existed… these are the thrills of work. We encourage all of our teammates to think big, burn bright. Making a difference goes hand-in-hand with making a profit at League Collegiate. We give back. To our colleagues and to our communities. Be kind, be generous, be family. The best teams push through – and overcome – adversity. They persevere. They defy the clock, turn lopsided scores around, rise to the top. And they never let a massive warehouse fire or inventory-wiping flood get them down. This company started in a garage. And we’re proud of that. We’ve re- launched and reinvented ourselves more than once. Sometimes out of necessity, sometimes out of opportunity, always from an entrepreneurial spirit. CLASSIC STYLE QUALITY FAMILY FAIR LABOR ETHICAL AGILE
  6. 6. WHY WHAT HOW
  7. 7. CLASSIC STYLE QUALITY FAMILY FAIRLABOR ETHICAL AGILE CONTENT IDEAS
  8. 8. POPULATE YOUR CONTENT CALENDAR WITH CONTENT REFLECTING CORE VALUES
  9. 9. CLASSIC STYLE QUALITY FAMILY FAIR LABOR ETHICAL AGILE Post about style inspiration Post about how fabric is made Post about how fabric is made Post about LCA Program Post about new "ugly sweater" style
  10. 10. Doublegoodmedia.com Cecily Kellogg @cecilyk twitter facebook instagram periscope cecily@doublegoodmedia.com

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