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Monday, May 17, 2010
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Monday, May 17, 2010
Presentation Topics
  18 Years at Cisco
  Focus Areas:
                   Innovation and Collaboration
                 ...
A
                                     BE
                                     NOWIST
       HOW TO LEVERAGE TOP TECHNOLOG...
“Tech-Nowist”

       Someone Who Embraces Change,
       Understands What Technology Is
        Available, Experiments Wi...
Goal Today - Make You All - Tech-Nowist




                   ittle D ifferent
     k @ World A L
  Loo
          Take  A...
Agenda

  ‣ Get You Excited About Our World
  ‣ Speed and Pace of Change
  ‣ Embrace Change And Experiment
  ‣ Social Medi...
Embrace Change
Experiment
       Get You Excited
Learn About Our World
Leverage
Monday, May 17, 2010
Knowledge, Power              People Con ned to Small
        & Capital Limited to the Few          Economic Roles




   ...
People are contributing by blogging,
      twittering, participating in social media -
     They have a voice & can change...
Monday, May 17, 2010
People are contributing by blogging,
                                                    Mass Scale
      twittering, part...
STATISTICS
      User Engagement
      ‣ Average user has 120 friends on the site
      ‣ More than 5 billion minutes are ...
People are contributing by blogging,
                                                            Mass Scale
       twitter...
YouTube’s Newest Star
                                           Nicholi
                                             Whit...
Journey Lead Singer—YouTube
               Journey searches YouTube looking
                for singing talent
          ...
Incredible time to be
                              ALIVE!
                        Share these stories
                   ...
Embrace Change
Experiment
      Speed & Pace of
Learn     Change
Leverage
Monday, May 17, 2010
Carlos’ Prediction
                       We will see   more
          change over the next
           THREE years than th...
SPEED AND PACE OF CHANGE: FACT OR FICTION

                             - added 200 million new users last year




  Chri...
Monday, May 17, 2010
Embrace Change
Experiment
         Impact &
Learn Importance of
          Change
Leverage
Monday, May 17, 2010
14184_11_2007       © 2008 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   23
Monday, May 17, 2010
Simple Experiment




 Fact
   14139_09_2007
                                                         Change is Hard -But ...
What Is the Average Lifespan of a
            Fortune 500 Company?
            A.25 Years
            B.40 Years
         ...
Technology Has
                         AProfound

                   Impact
                        On Business
         ...
CHANGE
   “           It is not the strongest of the species that survives,
               nor the most intelligent, but t...
embrace
                       change
                         experiment
learn
Monday, May 17, 2010
                     ...
Life Lessons
            Develop an Attitude For Personal
            Lifelong Change - Embrace It!
            Develop A ...
Embrace Change
Experiment
       SOCIAL MEDIA
Learn   CHALLENGES

  IN LARGE COMPANIES
Leverage
Monday, May 17, 2010
There has been a Role Reversal:
     Consumers Are Now Driving the Innovation Circle

                                    ...
There has been a Role Reversal:
     Consumers Are Now Driving the Innovation Circle

                                    ...
How Many of You
                         Use Twitter?



Monday, May 17, 2010
How Many of You
                        Use Facebook?



Monday, May 17, 2010
How Many
                       Block Facebook
                        On Corporate
                          Intranet?


...
Twitter and Facebook:
        The New Tools of Productivity or Distraction

                              ‣ 54% of U.S. co...
Innovation and technology
         have always been the flashpoint of debate
         and concern over productivity
       ...
Embrace Change
Experiment
Learn  Social Media @
            Cisco
Leverage
Monday, May 17, 2010
Cisco Brand Outposts on the Social Web


                                                                             900+...
Social Media Strategy:
                Participation is the Currency of the New Economy




                           ENG...
PREPARE

                                    Social Media Compass
                   Objectives                  Audiences...
Your Personal Social
                          Media Compass Has Not Changed



                                       Abi...
The four-step approach to setting strategy


         P             People
                       Assess your customers’ s...
Measuring Impact


                                                          UCS launch;/
                                ...
Twitter Lessons Learned
      One Tweet Ignites a Crisis        Our Response




Monday, May 17, 2010
Communications Center of Excellence
           Employee Resource for Social Media Governance & Engagement




            ...
FY10 Reverse Mentoring Program:
   Leveraging our Gen Y Workforce to Prepare our Executives
                         for W...
Embrace Change
Experiment
      Technologies That
Learn Are Changing
         Everything
Leverage
Monday, May 17, 2010
lo g y
                       c h n o
       Te

                       THE YEAR OF THE TABLET
                           ...
Monday, May 17, 2010
Monday, May 17, 2010
lo g y
                       c h n o
       Te

     VIDEO IS THE KILLER APPLICATION
                                    ...
By 2014
                       90% of all consumer internet traffic
                        and HALF of all mobile traffic...
Work: Cisco TelePresence
                   Transforming the Way Business Gets Done




                              “You...
Cisco TelePresence
             Launched in October 2006

              712 units deployed
              150 cities
      ...
30 Rock




   14184_11_2007       © 2006 Cisco Systems, Inc. All rights reserved.   Cisco Confidential   56
Monday, May 1...
Tandberg Brought in Cisco’s Video Vision


                                                                             ov...
Monday, May 17, 2010
In 5 years our primary mode
                   of communications will be
                   via video.


                 ...
EN D 7
         T R
   AUGMENTED REALITY...
               NO REALLY        60

Monday, May 17, 2010
Augmented Reality
 (AR) is a term for a live view of a physical real-world environment whose
 elements are augmented by vi...
Augmented Reality
                          Making products come alive
                       Fashionista - virtual dressi...
Monday, May 17, 2010
Embrace Change
Experiment
          CLOSING
Learn    COMMENTS
Leverage
Monday, May 17, 2010
Great time for
                       diversity & affinity
                            groups!



Monday, May 17, 2010
The Next Wave in Collaboration
     Productivity & Revenue




                              Workgroup                    ...
“The strength of weak ties in that the most
            efficient networks are those that link to
            the broadest ...
Mass Collaboration & Diversity: Goldcorp




Monday, May 17, 2010
embrace
                       change
                         experiment
learn
Monday, May 17, 2010
                     ...
Summary and Closing Comments


  World is changing rapidly - rules are being re-written -
  creates an opportunity for tho...
Carlos Dominguez
                       carlosdominguez.cisco.com
                       carlosd@cisco.com
               ...
© 2006 Cisco Systems, Inc. All rights reserved.
Monday, May 17, 2010
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  1. 1. Monday, May 17, 2010
  2. 2. 2 Monday, May 17, 2010
  3. 3. Presentation Topics 18 Years at Cisco Focus Areas: Innovation and Collaboration Future of Work Social Media Change Management / Leadership New/Emerging Technology Original Executive Sponsor for Conexion Background Information 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 Monday, May 17, 2010
  4. 4. A BE NOWIST HOW TO LEVERAGE TOP TECHNOLOGY TRENDS REVOLUTIONIZING BUSINESS! 2010 Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO Monday, May 17, 2010
  5. 5. “Tech-Nowist” Someone Who Embraces Change, Understands What Technology Is Available, Experiments With It, Learns From the Experiments & Leverages It For A Competitive Advantage Monday, May 17, 2010
  6. 6. Goal Today - Make You All - Tech-Nowist ittle D ifferent k @ World A L Loo Take Action Have Fun © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6 Monday, May 17, 2010
  7. 7. Agenda ‣ Get You Excited About Our World ‣ Speed and Pace of Change ‣ Embrace Change And Experiment ‣ Social Media In Large Companies ‣ Social Media @ Cisco ‣ Technologies & Trends That Are Changing Everything ‣ Closing Comments © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7 Monday, May 17, 2010
  8. 8. Embrace Change Experiment Get You Excited Learn About Our World Leverage Monday, May 17, 2010
  9. 9. Knowledge, Power People Con ned to Small & Capital Limited to the Few Economic Roles PA S T Passive Consumers of Mass Talent & Ideas Trapped Unless Produced Products You Knew Somebody Monday, May 17, 2010
  10. 10. People are contributing by blogging, twittering, participating in social media - They have a voice & can change the world Internet TODAYPower to the People Monday, May 17, 2010
  11. 11. Monday, May 17, 2010
  12. 12. People are contributing by blogging, Mass Scale twittering, participating in social media - They have a voice & can change the world Internet TODAYPower to the People Monday, May 17, 2010
  13. 13. STATISTICS User Engagement ‣ Average user has 120 friends on the site ‣ More than 5 billion minutes are spent on Facebook each day (worldwide) ‣ More than 30 million users update their statuses at least once a day ‣ More than 8 million users become fans of Pages each day Applications ‣ More than 1 billion photos uploaded to the site each month ‣ More than 10 million videos uploaded each month ‣ More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week ‣ More than 2.5 million events created each month ‣ More than 45 million active user groups exist on the site *Source - Facebook Statistic Page on Facebook Monday, May 17, 2010
  14. 14. People are contributing by blogging, Mass Scale twittering, participating in social media - They have a voice & can change the world Internet TODAY Power to the People Democratization of Talent and Ideas Monday, May 17, 2010
  15. 15. YouTube’s Newest Star Nicholi White Video ‣ Nicholi White has no camera of his own but uses the equipment at the NYC Apple Store ‣ Has recorded 70+ videos ‣ 10s of thousands of views ak a “Th e App le St o re K id” Monday, May 17, 2010
  16. 16. Journey Lead Singer—YouTube  Journey searches YouTube looking for singing talent  They find Arnel Pineda …and he becomes their new lead singer 14273_02_2008 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16 Monday, May 17, 2010
  17. 17. Incredible time to be ALIVE! Share these stories with your kids! Monday, May 17, 2010
  18. 18. Embrace Change Experiment Speed & Pace of Learn Change Leverage Monday, May 17, 2010
  19. 19. Carlos’ Prediction We will see more change over the next THREE years than the previous Monday, May 17, 2010 25
  20. 20. SPEED AND PACE OF CHANGE: FACT OR FICTION - added 200 million new users last year Christmas 2009 - Amazon sold more electronic books than paper books A day’s worth (24 hours) of content is uploaded every minute to YouTube More people return home for their cell phone than their wallet 1984: The largest company in Silicon Valley was Velo-bind, a book binding business Carlos Dominguez is usually confused with Brad Pitt Monday, May 17, 2010
  21. 21. Monday, May 17, 2010
  22. 22. Embrace Change Experiment Impact & Learn Importance of Change Leverage Monday, May 17, 2010
  23. 23. 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23 Monday, May 17, 2010
  24. 24. Simple Experiment Fact 14139_09_2007 Change is Hard -But Necessary © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24 Monday, May 17, 2010
  25. 25. What Is the Average Lifespan of a Fortune 500 Company? A.25 Years B.40 Years C.60 Years D.75 Years E.100 Years 98% of American companies disappear within 11 years The average lifespan of a company in Japan & Europe is 12 years* © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential *The Living Company, de Geus, 1997 25 Monday, May 17, 2010
  26. 26. Technology Has AProfound Impact On Business 26 Monday, May 17, 2010
  27. 27. CHANGE “ It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change ” -Charles Darwin Monday, May 17, 2010 ATTENTION
  28. 28. embrace change experiment learn Monday, May 17, 2010 leverage
  29. 29. Life Lessons Develop an Attitude For Personal Lifelong Change - Embrace It! Develop A Culture That Is Accepting Of Change and Rewards Those That Do. Monday, May 17, 2010
  30. 30. Embrace Change Experiment SOCIAL MEDIA Learn CHALLENGES IN LARGE COMPANIES Leverage Monday, May 17, 2010
  31. 31. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Past: Business ‣ PCs / Laptops Innovation ‣ Networking circle ‣ E-mail ‣ IP Telephony Consumer and Large Mass Adoption Corporations Source: Cisco IBSG Monday, May 17, 2010
  32. 32. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Present: Consumer Past: ‣ Instant Business These Are Your New Customers Messaging ‣ Mobility ‣ PCs / These Are Your New Employees Innovation ‣ Blogs Laptops ‣ Networking Expectations are Different ‣ Wikis circle ‣ E-mail Decisions Criteria Changing ‣ Social Media ‣ IP Telephony ‣ You Tube ‣ Video ‣ Twitter Large ‣ Virtual World Corporations Consumer and Mass Adoption ‣ Gaming Source: Cisco IBSG Monday, May 17, 2010
  33. 33. How Many of You Use Twitter? Monday, May 17, 2010
  34. 34. How Many of You Use Facebook? Monday, May 17, 2010
  35. 35. How Many Block Facebook On Corporate Intranet? Monday, May 17, 2010
  36. 36. Twitter and Facebook: The New Tools of Productivity or Distraction ‣ 54% of U.S. companies block social networks completely ‣ Another 19% only permit it for business purposes ‣ Of that, 10% of companies permit social networking for personal use and 16% allow “limited” personal Robert Half Technology, March 2010 Monday, May 17, 2010
  37. 37. Innovation and technology have always been the flashpoint of debate and concern over productivity The telephone The water cooler Desktop PCs and eventually personal notebooks Email Web 1.0 Minesweeper and Solitaire Cell phones Telecommuting Monday, May 17, 2010
  38. 38. Embrace Change Experiment Learn Social Media @ Cisco Leverage Monday, May 17, 2010
  39. 39. Cisco Brand Outposts on the Social Web 900+ videos 700k views 20 external blogs 350k Top video: views/qtr # TP demo (226k views) comments up 164% 23 Cisco feeds with 47k followers, up 60% 79 Cisco groups with 85k 350+ podcasts Top exec: P. Warrior 1M+ fans, up 29% 200k streams followers 16k employees on Cisco Rated 5 stars on iTunes! group 150k visitors 300+ photos 50+ events 400k views, up 100% 4.5+ CSAT rating Top set: Cisco Live (2k views) Monday, May 17, 2010
  40. 40. Social Media Strategy: Participation is the Currency of the New Economy ENGAGE LISTEN to the and apply learning conversation Meaningful Participation PREPARE: Business process change Monday, May 17, 2010
  41. 41. PREPARE Social Media Compass Objectives Audiences Strategy Encourage the use Employees using Social Media Policy of social media, but… corporate and personal social Educate Protect both the media Listen corporation and Participate individuals External visitors to corporate social media Monday, May 17, 2010
  42. 42. Your Personal Social Media Compass Has Not Changed Abide by the rules You are responsible Add value Be honest Be mindful Be respectful Be yourself Monday, May 17, 2010
  43. 43. The four-step approach to setting strategy P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T Technology Decide which social technologies to use Source: Forrester Research Q1 2008 B2B Online Social Computing Survey Monday, May 17, 2010
  44. 44. Measuring Impact UCS launch;/ Earnings Flip coverage coverage Q3FY09 Data: Top 300 Traditional Media, Top 150 New Media; Financial Analyst Data; Industry Analyst Data Monday, May 17, 2010
  45. 45. Twitter Lessons Learned One Tweet Ignites a Crisis Our Response Monday, May 17, 2010
  46. 46. Communications Center of Excellence Employee Resource for Social Media Governance & Engagement Workshop Schedule Learning Discussion Forum Monday, May 17, 2010
  47. 47. FY10 Reverse Mentoring Program: Leveraging our Gen Y Workforce to Prepare our Executives for Web 2.0 Web 2.0 Summit, Gen Y Panel, June 2009 http://wwwin-tools.cisco.com/cmn/jsp/index.jsp?id=89090 Monday, May 17, 2010
  48. 48. Embrace Change Experiment Technologies That Learn Are Changing Everything Leverage Monday, May 17, 2010
  49. 49. lo g y c h n o Te THE YEAR OF THE TABLET 49 Monday, May 17, 2010
  50. 50. Monday, May 17, 2010
  51. 51. Monday, May 17, 2010
  52. 52. lo g y c h n o Te VIDEO IS THE KILLER APPLICATION 52 Monday, May 17, 2010
  53. 53. By 2014 90% of all consumer internet traffic and HALF of all mobile traffic will be VIDEO 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Cisco VNI Monday, May 17, 2010
  54. 54. Work: Cisco TelePresence Transforming the Way Business Gets Done “You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner “The Best of 2006” “This is a dream come true.” - BusinessWeek Monday, May 17, 2010
  55. 55. Cisco TelePresence Launched in October 2006 712 units deployed 150 cities 5,000 weekly meetings 350,000+ Meetings to date Used 67% or 6-7 hours of a 10-hour day Saved $260M in travel costs Run it all with 8 people 550 customers worldwide Monday, May 17, 2010
  56. 56. 30 Rock 14184_11_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 56 Monday, May 17, 2010
  57. 57. Tandberg Brought in Cisco’s Video Vision ove et Videoconferencing M Cisco’s Downmark ‣ Leader in video conferencing ‣ Headquarters in Oslo, Norway it h Tandberg Buy ks Beyond Video w : Cisco Loo US ‣ 1,500 employees in Norway, UK and onferencing Is Hot : 3 Billi on Re asons Why Video C int eoc onferencing Footpr cus from b erg, Broadening Vid ’s pledge to broaden the firm’s fo Cisco Buying Tand in Cisco uilding block The $3 billion acquisition is a major b areas. routers and s witches into other Monday, May 17, 2010
  58. 58. Monday, May 17, 2010
  59. 59. In 5 years our primary mode of communications will be via video. Business Travel will be 50 - 75% Less User Generated Video Will be Common in Business Last Quarter - I saw 2X the customers and traveled 50% less My Prediction 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 59 Monday, May 17, 2010
  60. 60. EN D 7 T R AUGMENTED REALITY... NO REALLY 60 Monday, May 17, 2010
  61. 61. Augmented Reality (AR) is a term for a live view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. definition: Monday, May 17, 2010
  62. 62. Augmented Reality Making products come alive Fashionista - virtual dressing room via your laptop 62 Monday, May 17, 2010
  63. 63. Monday, May 17, 2010
  64. 64. Embrace Change Experiment CLOSING Learn COMMENTS Leverage Monday, May 17, 2010
  65. 65. Great time for diversity & affinity groups! Monday, May 17, 2010
  66. 66. The Next Wave in Collaboration Productivity & Revenue Workgroup Cross-functional Inter-company kblue © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 66 Monday, May 17, 2010
  67. 67. “The strength of weak ties in that the most efficient networks are those that link to the broadest range of information, knowledge and experience.” Sociologist Mark Grannovetter Diversity is Key: Profession, Education, Culture, Sex 67 Monday, May 17, 2010
  68. 68. Mass Collaboration & Diversity: Goldcorp Monday, May 17, 2010
  69. 69. embrace change experiment learn Monday, May 17, 2010 leverage
  70. 70. Summary and Closing Comments World is changing rapidly - rules are being re-written - creates an opportunity for those that adapt Competing in the global knowledge/innovation economy the diverse groups will have advantage Embrace technology and experiment - become a Nowist You have a voice... use it Monday, May 17, 2010
  71. 71. Carlos Dominguez carlosdominguez.cisco.com carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Monday, May 17, 2010
  72. 72. © 2006 Cisco Systems, Inc. All rights reserved. Monday, May 17, 2010
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