Nacl presentation

Presentation Topics
18 Years at Cisco
Focus Areas:
Innovation and Collaboration
Future of Work
Social Media
Change Management /
Leadership
New/Emerging Technology
Original Executive Sponsor for
Conexion

Background Information
14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
3

Monday, May 17, 2010

A
BE
NOWIST
HOW TO LEVERAGE TOP TECHNOLOGY
TRENDS REVOLUTIONIZING BUSINESS!
2010

Carlos Dominguez
Cisco Systems
Senior Vice President
Ofﬁce of the Chairman and CEO


“Tech-Nowist”

Someone Who Embraces Change,
Understands What Technology Is
Available, Experiments With It,
Learns From the Experiments
& Leverages It For A Competitive
Advantage


Goal Today - Make You All - Tech-Nowist

ittle D ifferent
k @ World A L
Loo
Take Action

Have Fun
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

Agenda

‣ Get You Excited About Our World
‣ Speed and Pace of Change
‣ Embrace Change And Experiment
‣ Social Media In Large Companies
‣ Social Media @ Cisco
‣ Technologies & Trends That Are Changing
Everything

‣ Closing Comments


Embrace Change
Experiment
Get You Excited
Learn About Our World
Leverage

Knowledge, Power People Con ned to Small
& Capital Limited to the Few Economic Roles

PA S T
Passive Consumers of Mass Talent & Ideas Trapped Unless
Produced Products You Knew Somebody


People are contributing by blogging,
twittering, participating in social media -
They have a voice & can change the world

Internet

TODAYPower to the People


Mass Scale
Internet

TODAYPower to the People


STATISTICS
User Engagement
‣ Average user has 120 friends on the site
‣ More than 5 billion minutes are spent on Facebook each day (worldwide)
‣ More than 30 million users update their statuses at least once a day
‣ More than 8 million users become fans of Pages each day

Applications
‣ More than 1 billion photos uploaded to the site each month
‣ More than 10 million videos uploaded each month
‣ More than 1 billion pieces of content (web links, news stories, blog
posts, notes, photos, etc.) shared each week
‣ More than 2.5 million events created each month
‣ More than 45 million active user groups exist on the site

*Source - Facebook Statistic Page on Facebook

Mass Scale
Internet

TODAY Power to the People

Democratization of
Talent and Ideas


YouTube’s Newest Star
Nicholi
White

Video ‣ Nicholi White has no camera
of his own but uses the
equipment at the NYC Apple
Store
‣ Has recorded 70+ videos
‣ 10s of thousands of views
ak a “Th e App le St o re K id”


Journey Lead Singer—YouTube
 Journey searches YouTube looking
for singing talent
 They find Arnel Pineda …and he
becomes their new lead singer

14273_02_2008 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

Incredible time to be
ALIVE!
Share these stories
with your kids!


Embrace Change
Experiment
Speed & Pace of
Learn Change
Leverage

Carlos’ Prediction
We will see more
change over the next
THREE years than the
previous

25

SPEED AND PACE OF CHANGE: FACT OR FICTION

- added 200 million new users last year

Christmas 2009 - Amazon sold more electronic books than paper books

A day’s worth (24 hours) of content is uploaded every minute to YouTube

More people return home for their cell phone than their wallet
1984: The largest company in Silicon Valley was Velo-bind, a book binding business

Carlos Dominguez is usually confused with Brad Pitt


Embrace Change
Experiment
Impact &
Learn Importance of
Change
Leverage

Simple Experiment

Fact
14139_09_2007
Change is Hard -But Necessary

What Is the Average Lifespan of a
Fortune 500 Company?
A.25 Years
B.40 Years
C.60 Years
D.75 Years
E.100 Years

98% of American companies disappear within 11 years

The average lifespan of a company in Japan & Europe
is 12 years*

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
*The Living Company, de Geus, 1997 25

Technology Has
AProfound

Impact
On Business
26


CHANGE
“ It is not the strongest of the species that survives,
nor the most intelligent, but the one that is most
responsive to change
” -Charles Darwin

ATTENTION

embrace
change
experiment
learn
leverage

Life Lessons
Develop an Attitude For Personal
Lifelong Change - Embrace It!
Develop A Culture That Is Accepting
Of Change and Rewards Those That
Do.


Embrace Change
Experiment
SOCIAL MEDIA
Learn CHALLENGES

IN LARGE COMPANIES
Leverage

There has been a Role Reversal:
Consumers Are Now Driving the Innovation Circle

New Technology
Technology
Investments

Past:
Business

‣ PCs /
Laptops Innovation
‣ Networking circle
‣ E-mail
‣ IP Telephony

Consumer and Large
Mass Adoption Corporations

Source: Cisco IBSG

There has been a Role Reversal:
Consumers Are Now Driving the Innovation Circle

New Technology
Technology
Investments Present:
Consumer

Past: ‣ Instant
Business These Are Your New Customers Messaging
‣ Mobility
‣ PCs / These Are Your New Employees
Innovation ‣ Blogs
Laptops
‣ Networking
Expectations are Different ‣ Wikis
circle
‣ E-mail Decisions Criteria Changing ‣ Social Media
‣ IP Telephony ‣ You Tube
‣ Video ‣ Twitter
Large ‣ Virtual World
Corporations Consumer and
Mass Adoption ‣ Gaming
Source: Cisco IBSG

How Many of You
Use Twitter?


How Many of You
Use Facebook?


How Many
Block Facebook
On Corporate
Intranet?


Twitter and Facebook:
The New Tools of Productivity or Distraction

‣ 54% of U.S. companies block social
networks completely
‣ Another 19% only permit it for
business purposes
‣ Of that, 10% of companies permit
social networking for personal use
and 16% allow “limited” personal
Robert Half Technology, March 2010


Innovation and technology
have always been the ﬂashpoint of debate
and concern over productivity
The telephone
The water cooler
Desktop PCs and eventually personal notebooks
Email
Web 1.0
Minesweeper and Solitaire
Cell phones
Telecommuting


Embrace Change
Experiment
Learn Social Media @
Cisco
Leverage

Cisco Brand Outposts on the Social Web

900+ videos
700k views
20 external blogs 350k
Top video:
views/qtr #
TP demo (226k views)
comments up
164%

23 Cisco feeds with 47k
followers, up 60% 79 Cisco groups with 85k
350+ podcasts Top exec: P. Warrior 1M+ fans, up 29%
200k streams followers 16k employees on Cisco
Rated 5 stars on iTunes!
group

150k visitors 300+ photos
50+ events 400k views, up 100%
4.5+ CSAT rating Top set: Cisco Live (2k
views)


Social Media Strategy:
Participation is the Currency of the New Economy

ENGAGE LISTEN to the
and apply learning conversation

Meaningful
Participation

PREPARE:
Business
process
change


PREPARE

Social Media Compass
Objectives Audiences Strategy
Encourage the use Employees using Social Media Policy
of social media, but… corporate and personal social Educate
Protect both the media Listen
corporation and Participate
individuals External visitors to
corporate social media


Your Personal Social
Media Compass Has Not Changed

Abide by
the rules
You are
responsible
Add value

Be honest
Be mindful

Be respectful Be yourself


The four-step approach to setting strategy

P People
Assess your customers’ social activities

O Objectives
Decide what you want to accomplish

S Strategy
Plan for how relationships with customers will change

T Technology
Decide which social technologies to use

Source: Forrester Research Q1 2008 B2B Online Social Computing Survey

Measuring Impact

UCS launch;/
Earnings Flip
coverage coverage

Q3FY09 Data: Top 300 Traditional Media, Top 150 New Media; Financial Analyst
Data; Industry Analyst Data

Twitter Lessons Learned
One Tweet Ignites a Crisis Our Response


Communications Center of Excellence
Employee Resource for Social Media Governance & Engagement

Workshop
Schedule

Learning
Discussion
Forum


FY10 Reverse Mentoring Program:
Leveraging our Gen Y Workforce to Prepare our Executives
for Web 2.0

Web 2.0 Summit, Gen Y Panel, June 2009 http://wwwin-tools.cisco.com/cmn/jsp/index.jsp?id=89090

Embrace Change
Experiment
Technologies That
Learn Are Changing
Everything
Leverage

lo g y
c h n o
Te

THE YEAR OF THE TABLET
49


lo g y
c h n o
Te

VIDEO IS THE KILLER APPLICATION
52


By 2014
90% of all consumer internet traffic
and HALF of all mobile traffic will be

VIDEO
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: Cisco VNI


Work: Cisco TelePresence
Transforming the Way Business Gets Done

“You forget there’s any technology going on between
you and the people you’re meeting with.” - Gartner

“The Best of 2006” “This is a dream come true.”
- BusinessWeek


Cisco TelePresence
Launched in October 2006

712 units deployed
150 cities
5,000 weekly meetings
350,000+ Meetings to date
Used 67% or 6-7 hours of a 10-hour day

Saved $260M in travel costs

Run it all with 8 people

550 customers worldwide

30 Rock


Tandberg Brought in Cisco’s Video Vision

ove
et Videoconferencing M
Cisco’s Downmark

‣ Leader in video conferencing
‣ Headquarters in Oslo, Norway it h Tandberg Buy
ks Beyond Video w
: Cisco Loo US
‣ 1,500 employees in Norway, UK and

onferencing Is Hot
: 3 Billi on Re asons Why Video C

int
eoc onferencing Footpr cus from
b erg, Broadening Vid ’s pledge to broaden the ﬁrm’s fo
Cisco Buying Tand in Cisco
uilding block
The $3 billion acquisition is a major b
areas.
routers and s witches into other


In 5 years our primary mode
of communications will be
via video.

Business Travel will be 50 -
75% Less

User Generated Video Will
be Common in Business

Last Quarter - I saw 2X the
customers and traveled
50% less

My Prediction
14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
59


EN D 7
T R
AUGMENTED REALITY...
NO REALLY 60


Augmented Reality
(AR) is a term for a live view of a physical real-world environment whose
elements are augmented by virtual computer-generated imagery.

deﬁnition:

Augmented Reality
Making products come alive
Fashionista - virtual dressing room via your laptop

62


Embrace Change
Experiment
CLOSING
Learn COMMENTS
Leverage

Great time for
diversity & affinity
groups!


“The strength of weak ties in that the most
efﬁcient networks are those that link to
the broadest range of information,
knowledge and experience.”
Sociologist Mark Grannovetter
Diversity is Key: Profession, Education, Culture, Sex

67


Mass Collaboration & Diversity: Goldcorp


Summary and Closing Comments

World is changing rapidly - rules are being re-written -
creates an opportunity for those that adapt
Competing in the global knowledge/innovation
economy the diverse groups will have advantage
Embrace technology and experiment -
become a Nowist
You have a voice... use it


Carlos Dominguez
carlosdominguez.cisco.com
carlosd@cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez


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