Social Media Conference - Carlos Dominguez

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Carlos Dominguez "The Tech Nowist" "The Hype is Real. Social Media is Here to stay!"

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  • Hello, just to add more info..

    iStrategy2010 conference is coming down to Singapore on December 1-2. You can qualify for a 25% discount to attend the Digital event of the year - iStrategy 2010!

    Learn how top global brands are using digital media channels such as social, search and display to optimize their marketing strategies Focus 100% of your attention on outstanding speakers, workshops and panel discussions as the event is free of sales people and vendors Network with top executives :
    Blake Chandlee, VP Emerging Markets, Facebook
    Nigel Dessau, CMO, AMD
    Thomas Marzano, Global Creative Director, Phillips
    Kathleen Tan – Commercial Director of AirAsia
    Haresh Khoobchandani – Chief Marketing Officer, Consumer & Online, Microsoft Asia Pacific

    This is for a limited time only! Type in “SING25” to receive your discount. http://singapore.istrategy2010.com/ I hope to meet you at iStrategy 2010

    Cheers
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  • Carlos Dominguez gave a very passionate presentation at the Ragan Communications Social Media Summit held at Cisco Systems in San Jose June 9-11. These slides need to be circulated to all Senior Executives at all companies that are hesitant about Social Media.
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Social Media Conference - Carlos Dominguez

  1. REAL THE HYPE IS SOCIAL MEDIA IS HERE TO STAY ! Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO Monday, June 14, 2010
  2. Not Author Not Expert Not in PR, Comm or Over 50 Advertising Carlos Dominguez Cisco Systems Senior Vice President Not Typical Social Media Presenter Office of the Chairman and CEO 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 Monday, June 14, 2010
  3. Carlos Dominguez Cisco Systems Senior Vice President Not Typical Social Media Presenter Office of the Chairman and CEO 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 Monday, June 14, 2010
  4.  Constantly Interact with Senior Executives Innovation and Collaboration Future of Work Social Media Change Management / Leadership New/Emerging Technology Background Information 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4 Monday, June 14, 2010
  5. Goal Today - SHARE INSIGHTS IES -Leverage ide STR ATEG Prov Be Inspired Have Fun © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 Monday, June 14, 2010
  6. Agenda ‣ Speed and Pace of Change ‣ Importance of Embracing Change ‣ Executive View - Social Media ‣ Suggestions / Recommendations ‣ Closing Comments © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6 Monday, June 14, 2010
  7. Embrace Change Experiment Learn Speed & Pace of Change Leverage Monday, June 14, 2010
  8. Carlos’ Prediction We will see more change over the next THREE years than the previous Monday, June 14, 2010 25
  9. SPEED AND PACE OF CHANGE: FACT OR FICTION - added 200 million new users last year Christmas 2009 - Amazon sold more electronic books than paper books More Video was uploaded to the last last 2 months than if had been airing new content since 1948. More people return home for their cell phone than their wallet 1984: The largest company in Silicon Valley was Velo-bind, a book binding business Carlos Dominguez is usually confused with Brad Pitt Monday, June 14, 2010
  10. Monday, June 14, 2010
  11. Monday, June 14, 2010
  12. Embrace Change Experiment Learn Embracing Change Leverage Monday, June 14, 2010
  13. 14184_11_2007 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13 Monday, June 14, 2010
  14. Fact Change Is Hard Monday, June 14, 2010
  15. Simple Experiment 14139_09_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15 Monday, June 14, 2010
  16. But there are at least Monday, June 14, 2010
  17. What Is the Average Lifespan of a Fortune 500 Company? A.25 Years B.40 Years C.60 Years D.75 Years E.100 Years © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential *The Living Company, de Geus, 1997 17 Monday, June 14, 2010
  18. Mortality Rates: Average Lifespan of Multinational Fortune 500 company is between 40 - 50 years 1/3 of companies Listed in the 1970 Fortune 500 Vanished by 1983 98% of American Companies Disappear Within 11 Years Average Lifespan of a Company in Japan & Europe is 12 years Average Lifespan of Human Being is 75 Years The Living Company, de Geus, 1997 18 Monday, June 14, 2010
  19. Fortune 500 “ Most Commercial Companies Are Dramatic ” Failures, At Best Underachievers -Arie de Geus Monday, June 14, 2010 ATTENTION
  20. 1997 Why most companies live 10 years, but some live 200 years? Any common characteristics from the 200 year old companies? -Arie de Geus INSIGHT Monday, June 14, 2010
  21. 4 Key Factors For Longevity 1. Sensitivity to Adjust to Change Environment Remain In Harmony with World 2. Strong Sense of Culture, Connected, Community Identity Sense Of Belonging 3. Decentralization / Empowerment Invented 20th Empowerment Century 4. Conservative Frugal, Cash on Hand Financially Monday, June 14, 2010
  22. CHANGE “ It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change ” -Charles Darwin Monday, June 14, 2010 ATTENTION
  23. Embrace Change Experiment Learn of Social Media Executive View Leverage Monday, June 14, 2010
  24. How Many of Your Sr. Executives Use Twitter? Monday, June 14, 2010
  25. How Many of Your Sr. Executives Use Facebook? Monday, June 14, 2010
  26. Something his/her kids use Creates Legal Issues Impacts Productivity Heard about all of the negative things in press Waste of Time Most have never used 14184_11_2007 Executive Perceptions SOCIAL MEDA © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26 Monday, June 14, 2010
  27. How Many Block Facebook On Corporate Intranet? Monday, June 14, 2010
  28. 54% of U.S, Companies Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28 Monday, June 14, 2010
  29. Consumers Are the Challenge “New” Innovators Monday, June 14, 2010
  30. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Past: Business ‣ PCs / Laptops Innovation ‣ Networking circle ‣ E-mail ‣ IP Telephony Consumer and Large Mass Adoption Corporations Source: Cisco IBSG Monday, June 14, 2010
  31. There has been a Role Reversal: Consumers Are Now Driving the Innovation Circle New Technology Technology Investments Present: Consumer Past: ‣ Instant Business Messaging ‣ Mobility ‣ PCs / Laptops Innovation ‣ Blogs ‣ Networking circle ‣ Wikis ‣ E-mail ‣ Social Media ‣ IP Telephony ‣ You Tube ‣ Twitter Large ‣ Virtual World Corporations Consumer and Mass Adoption ‣ Gaming Source: Cisco IBSG Monday, June 14, 2010
  32. Innovation and technology have always been the flashpoint of debate and concern over productivity The telephone The water cooler Desktop PCs and Email eventually personal notebooks Web 1.0 Minesweeper Cell Phones Telecommuting and Solitaire Monday, June 14, 2010
  33. Fears and 3 Major Issues 1. Age (Most are from typewriter and Wite-Out Generation) 2. Regulatory - Regulation Full Disclosure - SM is not defined 3. Risk - Potential Offend Customer, Partner, Board. Litigation Monday, June 14, 2010
  34. Embrace Change Experiment Learn Recommendations Suggestions Leverage Monday, June 14, 2010
  35. Social media is enabling one of the greatest transformations in the history of mankind. Those that embrace and learn to leverage social media, will gain a significant competitive advantage. Those that don’t will risk not being around. Carlos Dominguez Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35 Monday, June 14, 2010
  36. Seek to understand, engage in discussion Monday, June 14, 2010
  37. 37 Monday, June 14, 2010
  38. Impact /Risk What does it say about culture? ■ Empowerment/ Trust? ■ Innovation? ■ Competitive Impact? ■ Attracting Employees? ■ H.R. / Legal Implications - Employee Breaks Rule • 38 Monday, June 14, 2010
  39. Understand your company culture, then develop your Social Media Strategy Monday, June 14, 2010
  40. 14139_09_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40 Monday, June 14, 2010
  41. Culture - What Is It? a particular society at a particular time and place acculturation: all the knowledge and values shared by a society polish: a highly developed state of perfection; having a flawless or impeccable quality; the attitudes and behavior that are characteristic of a particular social group or organization; 14139_09_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 41 Monday, June 14, 2010
  42. My Definition The Heart and Soul of a Company It’s What You Will Rely on as a Company in Order to Make Decisions. Especially in Stressful Times. 14139_09_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 42 Monday, June 14, 2010
  43. Culture …Key to Cisco’s Success Changing the Way World Works, Lives, Learns, Plays 14139_09_2007 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 43 Monday, June 14, 2010
  44. Suggestions / Ideas ‣ Understand Your Culture - Set Your Strategy ‣ Identify Senior Executive Sponsor ‣ Raise Discussion and Link to Culture ‣ Elevator Pitch - Short and Concise ‣ Experiments and Trials ‣ Limit Sharing of Info in Early Stage ‣ Leverage Generation Y in Company - Reverse Mentoring ‣ Become Change Agent for Your Company Monday, June 14, 2010
  45. Embrace Change Experiment Learn Comments Closing Leverage Monday, June 14, 2010
  46. embrace change experiment learn Monday, June 14, 2010 leverage
  47. YouTube’s Newest Star Nicholi White Video ‣ Nicholi White has no camera of his own but uses the equipment at the NYC Apple Store ‣ Has recorded 70+ videos ‣ 10s of thousands of views ak a “Th e App le St o re K id” Monday, June 14, 2010
  48. 48 Monday, June 14, 2010
  49. Journey Lead Singer—YouTube  Journey searches YouTube looking for singing talent  They find Arnel Pineda …and he becomes their new lead singer 14273_02_2008 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 49 Monday, June 14, 2010
  50. Incredible time to be ALIVE! Share these stories with your kids! Monday, June 14, 2010
  51. Carlos Dominguez carlosdominguez.cisco.com carlosd@cisco.com http://twitter.com/carlosdominguez Facebook: carlosdominguez Monday, June 14, 2010
  52. © 2006 Cisco Systems, Inc. All rights reserved. Monday, June 14, 2010

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