Social networking for nonprofits

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Leveraging Social Networking for Nonprofits Spring 2010 Introduction to social networking and how nonprofits can take advantage of the tools to share their message, build relationships and add value.

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Social networking for nonprofits

  1. 1. Presented by Catherine Wright-Dilbert March – May 2010 Leveraging Social Networking to Get Your Message Out and Increase Supporters
  2. 2. The World of Social Networking Web 2.0 <ul><li>[Flickr Credit: Robert Mattar] </li></ul>Leveraging Social Networking for Nonprofits March 2010
  3. 3. What is Social Networking? http://en.wikipedia.org/wiki/Web_2.0 The term &quot;Web 2.0&quot; (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web . Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups, and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content , in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. Leveraging Social Networking for Nonprofits March 2010
  4. 4. Interesting Social Media Statistics <ul><li>Source: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited </li></ul><ul><li>FaceBook has in excess of 350 million users (6 months ago it was 250 million) and more than 35 million users update their status each day. </li></ul><ul><li>Twitter has 75 million accounts - 15 million are active. </li></ul><ul><li>LinkedIn has over 50 million users worldwide. </li></ul><ul><li>There are more than 700,000 local businesses with an active page on FaceBook . </li></ul><ul><li>Purpose-built FaceBook pages have created more than 5.3 billion fans . </li></ul>Leveraging Social Networking for Nonprofits March 2010
  5. 5. Interesting Social Media Statistics <ul><li>Of charities surveyed by Network for Good: </li></ul><ul><li>74% have a presence on FaceBook with an average community size of 5,391. </li></ul><ul><li>80% are committing at least 1/4 of an employee's time to social networking. </li></ul>Leveraging Social Networking for Nonprofits March 2010
  6. 6. Why Do People Use It? <ul><li>To stay connected to friends, family, colleagues, communities. </li></ul><ul><li>To collaborate, learn from one another and work together. </li></ul><ul><li>To stay informed. </li></ul><ul><li>For marketing and public relations. </li></ul><ul><li>To promote causes, raise money and create awareness . </li></ul>Leveraging Social Networking for Nonprofits March 2010
  7. 7. How does Social Media Change the Way We Communicate? Leveraging Social Networking for Nonprofits March 2010
  8. 8. Tips Leveraging Social Networking for Nonprofits March 2010
  9. 9. Leveraging Social Networking for Nonprofits March 2010
  10. 10. Leveraging Social Networking for Nonprofits March 2010
  11. 11. Resources Leveraging Social Networking for Nonprofits March 2010
  12. 12. Contact Me Catherine Wright-Dilbert [email_address] 479.287.8616 Leveraging Social Networking for Nonprofits March 2010

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