Organization structure


Published on

Published in: Technology, Business
  • Be the first to comment

Organization structure

  1. 1. Running head: ORGANIZATIONAL STRUCTURE PAPER 1 Organizational Structure Paper Christi Oleski MGT 230 July 1, 2013 Jo Hogg
  2. 2. ORGANIZATIONAL STRUCTURE PAPER 2 Organizational Structure Paper While social networking sites like Twitter and Facebook have a strong organizational structure that is appropriate for their particular product; social media. These sites may seem simple that do not require structure to operate. Twitter to the general public may appear as though it is nothing more than chatting through posts. Most tweets are text-based quotes of up to 140 characters and are posted on the user’s profile page (Shetty, 2010). Millions of people worldwide use Twitter and Facebook and organizations use them to advertise and promote their services. Twitter allows users to follow other users by receiving their tweets. Facebook has a similar set up where the user has friends who see the user’s posts. Twitter launched in 2006 and Facebook in 2004. Both are now the most popular social networking sites. A strong organizational structure has allowed Twitter and Facebook to grow and remain strong in a competitive market place where the product is your personal life on display. Twitter and Facebook have developed their organizational structure to become one of the most used social-networking sites in the world today. This spot was previously held by MySpace. MySpace was used mainly by individuals to chat with each other and post pictures and other personal information. Businesses never really adapted to MySpace like they have with Twitter and Facebook. For this reason advertising companies have found it more worthwhile to advertise through Twitter and Facebook. First Facebook, then Twitter realized that to stay in business and be profitable it would require high traffic on the sites and many top advertisers. Once businesses were able to take advantage of this new web tool they quickly learned how helpful it was. Users can friend or follow organizations they are interested in. The organizations can now use this platform to promote a product, service, or even cause. Twitter is slightly different from Facebook in the way that the main purpose of the site is to tweet and follow others
  3. 3. ORGANIZATIONAL STRUCTURE PAPER 3 tweets. It is simple, easy to use, and effective. Twitter has a different business appeal because unlike Facebook there are no games or other things to do while you are logged in. Facebook has developed that area of their business and has many different games and applications to entertain a person while online. While logged into Facebook a user can also do everything from change their status, check on a friend’s status, or post pictures. Facebook and Twitter both are popular social networking sites and have developed a business structure that supports their organization. Twitter and Facebook have many organizational functions that support the different responsibilities within the organizations. While Facebook is set up for enormous amounts of marketing through the use of advertising, Twitter allows individual organizations to posts tweets to keep followers interested. Through the use of games Facebook also makes money by asking users to pay for different parts of the games. Anyone who has played Farmville will attest that these games can be addicting. Since Facebook has many different ways to make money and maintain financial stability, they are able to constantly try different things. Twitter also makes its money through advertising, just not in the same way Facebook does. Twitter promotes products using promoted tweets. Organizations pay Twitter to promote their products in searchable tweets. Tweets are searchable even through sites like Google and Bing. While it is less obvious on Twitter, they like Facebook make most of their money promoting other businesses. The more human traffic on a site the more desirable it is for other organizations to advertise with this site. Since both Facebook and Twitter have very high daily traffic organizations gladly pay to advertise with them. Both Facebook and Twitter use a horizontal structure and functional organization. They are set up in a way that each employee on the organization chart has a particular set of skills and responsibilities. These skills and responsibilities are unique to a particular task; they are
  4. 4. ORGANIZATIONAL STRUCTURE PAPER 4 specialized. A functional organization have specialized departments and are grouped according to business functions or particular skills each function require (Bateman & Snell, 2011). Facebook and Twitter are strong organizations and should remain this way for at least the near future. Well-known companies and organizations throughout the world will continue to use them to promote ideas, products, or anything else they want to make known. The employees at Facebook and Twitter have individualized departments with individualized tasks. There is an easy to follow flow chart between each operation. This allows for less confusion and clear channels of authority. Without this failure is inevitable. While one department is responsible for monitoring the IT (information technology), another department is responsible for web content. The same is true for marketing, human recourses, and every other area of business. Each department is specialized and functions efficiently this way. Without proper structure instructions can get confused and responsibilities get uncertain. This creates chaos and in the end will cause the websites to fail. For a business to be successful it must have an effective organizational structure. A basic organization structure gives a business direction and allows it to function. One of the first steps to starting a business is to create a basic organizational structure and have it clearly show departments, their functions, and who will run them (Shetty, 2010). A functional organization is the proper structure for both Facebook and Twitter because of the type of business they are. If responsibilities and departments were not clearly defined or organized differently it may cause them to be less functional and less effective at social-networking. Social-networking sites are here to stay and both Facebook and Twitter are leading the charge. They have learned from their predecessor, MySpace what it takes to create high human traffic and attract advertisers. By creating an effective organizational structure they are successful and have few internal issues.
  5. 5. ORGANIZATIONAL STRUCTURE PAPER 5 Reference Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin. Shetty, N. (2010). Retrieved from organisational-structure-twitter.html
  6. 6. ORGANIZATIONAL STRUCTURE PAPER 5 Reference Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin. Shetty, N. (2010). Retrieved from organisational-structure-twitter.html