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STRATEGIC TECHNOLOGY ROADMAP            FOR                                Carles Debart                                Cl...
Introduction and company background                           Founded in 2002 by                         Elon Musk        ...
Introduction and company background II• Has the goal of privatising space transportation    Company vision:• Innovative de...
Horizon scanning – PESTLE Analysis I Political & Legal - Bush administration ended the support for NASA space shuttle prog...
Horizon scanning – PESTLE Analysis IIEconomic   Effects of the global recession       Continuing economic uncertainty     ...
Horizon scanning – PESTLE Analysis IIISocio cultural         - USA citizens proud of their space achievements         - Sp...
Horizon scanning – PESTLE Analysis IVTechnological & EnvironmentalTechnological-Space exploration is highly dependent on R...
Horizon scanning – PORTER’s 5 forces IIndustry competitors     [Moderate] Commercial       Governmental   Space tourism
Horizon scanning – PORTER’s 5 forces IIThreat of new entrants                [Low]-   High level of capital to get started...
Internal analysis – Operating model                                  Inter-                              organizational   ...
Internal analysis - Deployment ofresources and vertical integration                       Improvement in productivity     ...
Internal analysis – Scale and scope“Engineer to   Competes in   Competes in     Costs are      SpaceX is pioneer   order” ...
Internal analysis – Profit formulaIncome: - Profitable and positive cash flow        - 81 launches planned until 2017     ...
Internal analysis – Customer valueproposition & unique selling point      Customer value                                  ...
Internal analysis - Key performanceindicators    1 Number of Clients/Number of contracts (per year)         2 Number of la...
Technology roadmap
Strategy map
Recommendations           1   Compete for contracts in other countries               2   Investigate the suborbital market...
End of presentation                        Thank                       you for                         your               ...
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Strategic technology roadmap for space x

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  • This template can be used as a starter file for presenting training materials in a group setting.SectionsRight-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors.NotesUse the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes.Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
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  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
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  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
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  • Transcript of "Strategic technology roadmap for space x"

    1. 1. STRATEGIC TECHNOLOGY ROADMAP FOR Carles Debart Claire Utrecht Euan Granger Javier Sanchez Quiros Radoslava Tosheva Ying Li
    2. 2. Introduction and company background Founded in 2002 by Elon Musk - South African born entrepreneur - California-based venture capitalist - Co-founder of PayPal and CEO of many other companies:
    3. 3. Introduction and company background II• Has the goal of privatising space transportation Company vision:• Innovative designs and quality in-house “To revolutionize manufacturing space transportation and ultimately make• Became the first (2010), and still only, privately it possible for owned company to return a spacecraft from low- people to live on earth. other planets.”• Their Dragon spacecraft docked with the International Space Station (ISS) in 2012• SpaceX now holds a $1.6bn contract with NASA
    4. 4. Horizon scanning – PESTLE Analysis I Political & Legal - Bush administration ended the support for NASA space shuttle programme - Obama’s programme still not defined whether supporting private or public funding- Failures like challenger explosion, SpaceXwould be held liable- All the contracts to have the liability issue taken seriously into consideration- Contract and funding awards for NASA toundergo congressional approval
    5. 5. Horizon scanning – PESTLE Analysis IIEconomic Effects of the global recession Continuing economic uncertainty Space travel seen as an unnecessary expense Less money available from government funds NASA to reduce their budgets Move towards private funding
    6. 6. Horizon scanning – PESTLE Analysis IIISocio cultural - USA citizens proud of their space achievements - Space industry left great technological advances to human beings - New horizons for space traveling are welcomed - Buzz Aldrin and Steve Musgrave fighting against commercialisation of space - Rethink on strategic direction of NASA
    7. 7. Horizon scanning – PESTLE Analysis IVTechnological & EnvironmentalTechnological-Space exploration is highly dependent on R&D-Cheap and more environmentally sustainable trips Reusable Environmental spaceships to be developed - Increased focus on sustainability on industry -Show steps to meet green criteria is a must
    8. 8. Horizon scanning – PORTER’s 5 forces IIndustry competitors [Moderate] Commercial Governmental Space tourism
    9. 9. Horizon scanning – PORTER’s 5 forces IIThreat of new entrants [Low]- High level of capital to get started in the industry- Fast-paced technological advanced require high investment- Human resources are hard to find for space industryBargaining power of buyers [Low]- NASA prefers American companies for supply- SpaceX is the only American company to be approved by Congress as a NASA supplierBargaining power of suppliers [Moderate]- Very high standards of quality to be metThreat of Substitutes [Low]- No substitutes for space vehicles at the moment
    10. 10. Internal analysis – Operating model Inter- organizational communication Good Eliminate working subcontractors Simplicity environment Low cost Reliability Reduced lead Speed decision time making
    11. 11. Internal analysis - Deployment ofresources and vertical integration Improvement in productivity Reduction of design-to-manufacturing time on 71% by Engineering changes processed faster More reliable updates Overall design-manufacturing flows more smoothly SpaceX manufactures all their parts in house Reduced costs Tighter control of quality Tight feedback loop between design and manufacturing teams
    12. 12. Internal analysis – Scale and scope“Engineer to Competes in Competes in Costs are SpaceX is pioneer order” commercial government spread over in applying the production markets al markets multiple users economy of scale in the space industry Market approach – products in function of payload Falcon Falcon 9 Heavy Falcon 1 Dragon
    13. 13. Internal analysis – Profit formulaIncome: - Profitable and positive cash flow - 81 launches planned until 2017 - 2.4 Billion dollars of income planned for 2017OPEX: calculated as 0.7% operative cost for each launch.CAPEX: calculated as 228 Million $.R&D: SpaceX reinvents 80% of its annual profits in R&D N. launches Incomes OPEX CAPEX R&D Profit 2013 9 $856.000.000,00 $599.200.000,00 $228.623.040,00 $22.541.568,00 $5.635.392,00 2014 12 $1.063.000.000,00 $744.100.000,00 $262.916.496,00 $44.786.803,20 $55.983.504,00 2015 16 $1.456.000.000,00 $1.019.200.000,00 $302.353.970,40 $107.556.823,68 $134.446.029,60 2016 21 $1.892.800.000,00 $1.324.960.000,00 $347.707.065,96 $176.106.347,23 $220.132.934,04 2017 27 $2.460.640.000,00 $1.722.448.000,00 $399.863.125,85 $270.663.099,32 $338.328.874,15 Total $7.728.440.000,00 $5.409.908.000,00 $1.541.463.698,21 $621.654.641,43 $754.526.733,79
    14. 14. Internal analysis – Customer valueproposition & unique selling point Customer value Unique selling point proposition Reliability proven with more Individualised customer care than 30 successful missions Tailoring of services Commercial Space Flight Quick development Best reliability in space industry Tight control over quality and cost Quick delivery Re-usable launch vehicles Cost savings
    15. 15. Internal analysis - Key performanceindicators 1 Number of Clients/Number of contracts (per year) 2 Number of launches (per year) 3 ProfitabilitySpaceX 4 On-time delivery KPI’s 5 Overall equipment effectiveness 6 Employee turnover 7 Responsiveness
    16. 16. Technology roadmap
    17. 17. Strategy map
    18. 18. Recommendations 1 Compete for contracts in other countries 2 Investigate the suborbital market Near- midterm 3 Focus on less heavy and more frequent launches future 4 Assess technology capabilities for other industries 5 Develop sustainable vehicles and greener launch systems
    19. 19. End of presentation Thank you for your attention Any questions ?
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