Some Kind of Wonderful

some kind of wonderful...
it’s not the actual device people are after, it’s all of the things it enables

http://www.ﬂickr.com/photos/grantrobertson/4486488831

it’s about people, not devices...

long queues are great
opportunities for user research...

everybody has a story...

http://www.ﬂickr.com/photos/theq/663154431

aspirational...

and a few dreams...

http://www.ﬂickr.com/photos/juanpol/365911823

but it’s not the device people are after...

...it’s all the things the device enables.

250,000+
apps

6,500,000,000+
downloads

as of September 2010

561,580+
books published in 2008 alone...

New Book Titles & Editions 2002-2009 (per year)
http://www.bowkerinfo.com/bowker/IndustryStats2010.pdf

1,366,560,000 every year...?

2,600
magazines sold every minute in UK

Amazing facts about magazines
http://www.magazineweek.net/facts/

...but apparently “there’s an app for that!”

apps for communication

http://www.ﬂickr.com/photos/celesteh/3690734604

apps for play

http://www.ﬂickr.com/photos/8bitjoystick/3245697454

apps for fashion
a broader deﬁnition
of ‘application’

http://www.ﬂickr.com/photos/goincase/3327047072

apps for function
provided by new
aﬀordances

http://www.ﬂickr.com/photos/apolaine/4581485908

apps for knowledge

http://www.ﬂickr.com/photos/tinkerszone/4233987708

...is it even on?

for day dreaming

http://www.ﬂickr.com/photos/jayneandd/4849892020

for distraction

http://www.ﬂickr.com/photos/stevenagata/3967706709

for ﬂirting

http://www.ﬂickr.com/photos/w00kie/2752309431

for get togethers

http://www.ﬂickr.com/photos/nataliehg/4821363681

for friends

http://www.ﬂickr.com/photos/madciapka/4653495493

for lazy days with the cat

http://www.ﬂickr.com/photos/earlysound/4490601295

for comic book fans

http://www.ﬂickr.com/photos/spooons/4487172541

for learning

http://www.ﬂickr.com/photos/jcfrog/4692750598

for lifestyle

http://www.ﬂickr.com/photos/30813729@N00

for mom

http://www.ﬂickr.com/photos/oxtopus/4630176596

for mum n’ dad

http://www.ﬂickr.com/photos/mathplourde/3416908852

for developing minds

http://www.ﬂickr.com/photos/jennycu/4665921256

or those quiet times

http://www.ﬂickr.com/photos/colecamplese/4569244290

for budding novelists

http://www.ﬂickr.com/photos/aidanmorgan/3709199304/

for busting rhymes

http://www.ﬂickr.com/photos/goincase/4648495800

for performance

http://www.ﬂickr.com/photos/velorowdy/3094372611

for couples

http://www.ﬂickr.com/photos/iwona_kellie/4328462390

for explorers

http://www.ﬂickr.com/photos/wanderingseoul61/2474989813

for insomniacs

http://www.ﬂickr.com/photos/krossbow/4509414056

for motivation

http://www.ﬂickr.com/photos/bp6316/3442435685

for the moment

http://www.ﬂickr.com/photos/kidperez/3406400847

for self-improvement

http://www.ﬂickr.com/photos/joeshlabotnik/1767685092

for the morning commute

http://www.ﬂickr.com/photos/anniemole/4732863210

for afternoon coﬀee

http://www.ﬂickr.com/photos/thms/4494601615

for the man
behind the counter

http://www.ﬂickr.com/photos/cogdog/4031808064

for directors

http://www.ﬂickr.com/photos/vancouverﬁlmschool/4884024279

for builders

http://www.ﬂickr.com/photos/waynenf/3725048901

for scientists

http://www.ﬂickr.com/photos/soilscience/5094339345

for doctors

http://www.ﬂickr.com/photos/thenationalguard/3839510965

for everyone

http://www.ﬂickr.com/photos/36176995@N05/3343552223

your ideas here a blank canvas

Bluebird oPhone Spice ZTE G’Five Nexian Huawei Oppo

expect many more manufacturers and a few more platforms to emerge...

...remember Metcalfe’s Law*
within limits

*http://gigaom.com/2010/03/12/what-if-metcalfe’s-law-is-wrong/

...the value of a network is proportional
to the square of the number of
connected users of the system...
”

http://en.wikipedia.org/wiki/Metcalfe's_law

stop worrying +
learn to love the web

http://www.ﬂickr.com/photos/altemark/39593706

APIs = opportunities

build connections

http://www.ﬂickr.com/photos/28481088@N00/756338485

the web is the platform...

Orange says UK mobile users prefer browsers to apps
http://www.marketingweek.co.uk/disciplines/digital/news/orange-say-uk-mobile-users-prefer-browsers-to-apps/3018951.article

us

web

at the centre of the ecosystem...

us

web

...and make bloody amazing things!

us
them

web

them

...but enable them to connect with us via open APIs

us
them

them
web

them
them

them

extend your reach to other platforms through 3rd parties...

us
them

them
web

them
them

them

“...we’re better, connected” - O2 marketing

us
them

them
web

them
them

them

common feature

...and don’t forget the browser!

Not every mobile device will have
your app on it, but every mobile
device will have a browser. – @grigs
”
and SMS!

Developing a Progressive Mobile Strategy
http://www.dmolsen.com/mobile-in-higher-ed/?p=123

...many mobile device users appear
to think browsers oﬀer the better
user experience.
”

Comscore Study: Mobile Users Prefer Browsers Over Apps
http://www.wirelessduniya.com/2010/10/27/comscore-studymobile-users-prefer-browsers-over-apps/

it’s not the device people are after...

Making Future Magic: light painting with the iPad
http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/

http://www.ﬂickr.com/photos/pheezy/4994115989/

thank you

hello@yiibu.com

http://www.slideshare.net/bryanrieger/some-kind-of-wonderful

Some Kind of Wonderful

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Some Kind of Wonderful