Where 2.0 — Native vs Web vs Hybrid: Mobile Development Choices


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Examining the landscape of the mobile development, the hidden challenges of the iPhone app store, and the middle way provided by hybrid applications.

Presented at Where 2.0 in San Jose, March 31, 2010

Published in: Technology
  • Excellent presentation and nice to see a worldwide point of view vs. just focusing on the US markets. You are right about the Google push, should be interesting to watch.
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  • In case the Twitter integration fails, here are all of the tweets related to this presentation:

    * I’m presenting at this very moment about Native, Web and Hybrid Mobile Development at #where20. Slides http://bit.ly/where20_grigs
    * Going to tweet info during the prez using this script http://bit.ly/bP72H8 Tweets may fail so see slides for full list.
    * Comparing the App Store to other technology trends. http://bit.ly/ackcWO
    * Prices of iPhone apps worldwide have decreased by 15 percent from Dec to Feb http://bit.ly/c5E4nB
    * Why I believe gatekeepers are the most important issue facing mobile http://bit.ly/d077Yr
    * 4.6 Billion mobile phones. The mobile internet is bigger than you think http://bit.ly/61FZsX
    * Smartphone market share | Worldwide http://bit.ly/98y2gu | US http://bit.ly/cISXH6 | Total Mobile http://bit.ly/amQrJx
    * Carriers, App Store and Mobile Web: Six Factors for App Distribution Success http://bit.ly/amBJAI
    * Five Most Common Arguments for Native iPhone Development http://bit.ly/c8jztq
    * We’re bandwidth gluttons. Avg web page size tripled since 2003 http://bit.ly/943QjO | YSlow http://bit.ly/aQGYkG
    * Best source for info total number of iPhone apps and categories is http://148apps.biz/app-store-metrics
    * Open source javascript lib provides standard mechanism for accessing mobile device geolocation information http://bit.ly/bvdJ3Q
    * W3C Device APIs and Policy Working Group tasked with defining standards for accessing things like Compass, Address Book, etc. http://bit.ly/9fXZgT
    * PhoneGap provides open source, web-based framework for iPhone, Android, Blackberry, Symbian, Windows, Palm, Maemo/MeeGo mobile apps http://bit.ly/c2lBTM
    * Great examples of web-based and hybrid apps http://keypointapp.com | http://harmoniousapp.com
    * More on hybrid apps check out Titanium http://bit.ly/ac5JSJ, RhoMobile http://bit.ly/c90uJ9, and book http://bit.ly/b1fz2F
    * Thanks for listening. Slides and tweets (in case not all of them made it) are at http://bit.ly/where20_grigs Would love to chat after the session.
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Where 2.0 — Native vs Web vs Hybrid: Mobile Development Choices

  1. Native vs Web vs Hybrid Mobile Development Choices Jason Grigsby • Where 2.0 2010 @grigs on Twitter • jason@cloudfour.com cloudfour.com/blog • mobileportand.com
  2. Surprise Story of 2008 Flickr photo by Drift Words: http://www.flickr.com/photos/44124413076@N01/11846265/
  3. Flickr photo by Civisi: http://www.flickr.com/photos/civisi/2611679744/ Web 2.0 iPhone App Store Web-based Apps Native Apps Services & Mashups Few APIs between apps Software as Service No Recurring Revenue Cloud Computing Local Storage
  4. What makes the App Store successful? Carriers App Store Open to anyone Openness Closed, Seek permission who signs agreement Entry Cost Thousands of dollars $99 Revenue Split 60/40 to 50/50 70/30 Restrictions Many Few Releases Difficult, Timely 1 to 2 weeks Micropayments Inconsistent iTunes for every phone
  5. 76 million http://blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123 devices 175,000 http://www.newsweek.com/id/174266 apps 3 billion http://businessweek.com/@@0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm downloads
  6. Gold Rush was On
  7. Ringtone Apps FYI: It shipped at $2.99. Then Justin sold his iPhone business. http://twitter.com/justin/status/1210786170 http://furbo.org/2008/12/09/ring-tone-apps/ http://furbo.org/2009/02/16/raising-prices/
  8. Throwaway Apps http://www.pinchmedia.com/appstore-secrets/
  9. More Open ≠ No Gatekeeper 96% Approved (what about that 4%?)
  10. 4.6 Billion Mobile phone for >1/2 the planet. Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
  11. 4.6 Billion in Perspective Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
  12. iPhone Only Part of World Wide Market Symbian RIM iPhone Windows Mobile Linux Android WebOS 90000 80878 67500 45000 34346 24889 22500 15027 8126 6798 0 1112 2009 Smartphone Sales — Thousands of Units http://www.gartner.com/it/page.jsp?id=1306513
  13. iPhone Only Part of US Market — Jan 2010 Platform Market Share Point Change (compared to Oct 09) RIM 43.0% 1.7 Apple 25.1% 0.3 Microsoft 15.7% -4.0 Google 7.1% 4.3 Palm 5.7% -2.1 http://www.comscore.com/Press_Events/Press_Releases/2010/3/ comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share
  14. Symbian Windows Mobile Objective C WebOS C Java ME Dalvik Palm Visual Basic C++ .NET Compact BREW Flickr photo by André-Batista: http://www.flickr.com/photo_zoom.gne?id=408700622&size=o
  15. Google Mobile — App Challenges • Pressure from CEO for rapid releases • 10+ platforms to support • Over 100 different builds http://www.flickr.com/photos/83731031@N00/445924458/ • http://www.flickr.com/photos/mcdave/142758127/ http://www.flickr.com/photos/nataliejohnson/290541732/
  16. Fragmentation: This is what the web is supposed to solve. Flickr photo by .Hessam: http://www.flickr.com/photos/essamo/1070527547/
  17. Mobile Web Distribution Carriers App Store Mobile Web Closed, Seek Open to anyone Openness Completely Open permission who signs agreement Entry Cost Thousands of dollars $99 None Revenue Split 60/40 to 50/50 70/30 100% Restrictions Many Few None Releases Difficult, Timely 1 to 2 weeks Instantaneous Micropayments Inconsistent iTunes for every phone Not yet
  18. Ok Hot Shot, How are You Going to Create Super Monkey Ball with HTML? <div id=”bridge” class=”rope”> <div id=”bubble”> <span id=”monkey sprite- replace”> Monkey</span> jquery-banana.js Some Applications Have to Be Native
  19. Five Common Reasons for Native Apps Performance Offline Mode Findability Monetization Device Attributes Flickr photo byboklm: http://www.flickr.com/photos/boklm/486646486/
  20. 1. Performance Not for all applications Good enough for many applications Javascript Performance improving Hardware Accelerated CSS Web developers must improve Flickr: Uploaded February 11, 2007 by hawridger
  21. We’ve Become Bandwidth Gluttons | Use YSlow Since 2003: • Web Page Size Tripled •# of Objects Doubled Since 1995: • Web Page Size: 22x •# of Objects: 21x Source: http://www.websiteoptimization.com/speed/tweak/average-web-page/
  22. 2. Offline Support • HTML 5 • Client-side Database Storage API • Application Cache • Essentially SQLite in browser • Available on iPhone since 2.0 • Google Gears, Android, Nokia soon?
  23. Gmail Using HTML5 < 10 seconds on EDGE, 3 seconds on 3G
  24. 3. Findability 175,000 apps Your app will be easy to find. http://148apps.biz
  25. 4. Monetization Flickr photo by Lyza Gardner: http://www.flickr.com/photos/lyza/49545547/
  26. 5. Device Attributes Location Camera Address Book Accelerometer Compass
  27. http://code.google.com/p/geo-location-javascript/
  28. Flickr photo by Thomas Purves: http://www.flickr.com/photos/thomaspurves/744225198/
  29. http://phonegap.com http://wiki.phonegap.com/Roadmap
  30. What can you do with Phone Gap? http://www.keypointapp.com/ http://harmoniousapp.com/
  31. Other Hybrid Approaches • Appcelerator Titanium http://www.appcelerator.com/ • QuickConnect http://quickconnect.pbworks.com • Rhomobile http://rhomobile.com • Big 5 http://big5apps.com/
  32. Hybrid Apps? Yes we can
  33. There is no right answer. Understand your options. Pick the best technology (or tech combo) for your needs.
  34. Thank You for Your Time! @grigs on Twitter • jason@cloudfour.com cloudfour.com/blog • mobileportand.com Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/