Casting Off Our Desktop Shackles


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No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.

We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.

But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.

Published in: Technology, Business
1 Comment
  • Interesting addition from a CNN article (

    'increasing the number of cell phone users by 10 among a group of 100 people raises GDP by 0.6%. To quote technology writer Nicholas Sullivan: 'Extrapolating from UN figures on poverty reduction (1% GDP growth results in a 2% poverty reduction), that.0.6% growth would cut poverty by roughly 1.2%. Given 4 billion people in poverty, that means with every 10 new phones per 100 people, 48 million people graduate from poverty. ...''
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Casting Off Our Desktop Shackles

  1. Casting Off Our Desktop Shackles Jason Grigsby • @grigs • Slides:
  2. Follow along @grigs_talks After event: @grigs
  3. There is no mobile web.
  4. I’m conflicted.
  5. There are valid reasons to question mobile context. And despite that, I can’t help but feel…
  6. We’re limiting ourselves.
  7. 1. Mobile doesn ’t mean taking th ings away.
  8. Don’t Skip Core FunctionalityHow Do I Add an RSS Feed to My RSS Reader?
  9. 1024 x 768: Still No Way to Add RSS
  10. URLs should go to content, not mobile home.
  12. Why go to the desktop web?
  13. Great mobile site. Good luck finding it.
  14. But if there’s one thing I’ve learned in observingpeople on their mobile devices, it’s that they’lldo anything on mobile if they have the need.Write long emails? Check. Manage complex setsof information? Check. And the list goes on.If people want to do it, they’ll do it on mobile -especially when it’s their only or mostconvenient option. —Luke Wroblewski
  15. 2. Our vision of mobile context is often wrong.
  16. 80% duringmisc downtime76% whilewaiting in lines62% whilewatching TV69% for point ofsale research
  17. TMI: 39% use phoneon the toilet.
  18. Yes, we can’t knowthe mobile context.
  19. But that doesn’t mean mobile isn’t unique and powerful.
  20. Mobile as the 7thMass Media?
  21. 1. Printing press
  22. 2. Recordings
  23. 3. Cinema
  24. 4. Radio
  25. 5. Television
  26. 6. Internet
  27. 7. Mobile
  28.’s EightUnique Abilities
  29. 1. PERSONAL 63% do not share phone
  30. ~50% of US admit to sleeping with phone2. PERMANENTLYCARRIED
  31. 3. ALWAYS ON
  37. Mobile is the most borg-liketechnology we’ve ever seen
  38. Inspiring
  39. “When a new medium borrows from an existingone, some of what it borrows makes sense, butmuch of the borrowing is thoughtless, ‘ritual’,and often constrains the new medium. Overtime, the new medium develops its ownconventions, throwing off existing conventionsthat don’t make sense.” —John Allsopp, Dao of Web Design
  40. What are we borrowing from the previousmedium—the PC Internet—that doesn’t makesense for mobile?
  41. And can an article written for a previousmedium really be the key to a new one?
  42. “The history of mobile phones has been a longslow process of copying what works on thedesktop and then sheepishly realizing that it justdoesn’t quite work right.” —Scott Jenson
  43. 320 px Too much focus on the smaller screen.
  44. TV resolution reinforces this idea 1980 px1080 px This is HDTV
  45. Why do we need tolook at our phones toget directions?One vibration for left.Two for right.
  46. Old saying in mobile: Asia is two years ahead…
  47. of Europewhich is twoyears ahead…
  48. of the United States.
  49. “My impression is that there was no computersanymore. Only tablets and phones.”“Some Apple devices, but not that much. Mostof the smartphones are Samsung and HTCphones (no surprise here), but also a *lot* offeature phones and not-that-smart-phones (oldsmart phones). ”
  50. It’s fairly certain that the highest-value use will stay predominantly on desktop. —Jakob Nielsen
  51. Most complex tasks have vastly better userexperience on the desktop and thus will beperformed there. Im talking anything fromresearching your next car purchase to learningabout a new medical condition (and its associatedpharmaceuticals) to managing your investmentportfolio. Yes, you might enter a stock trade withyour brokers mobile app, but youll research newmutual funds on the desktop. —Jakob Nielsen
  53. Unlimited Voice, Text and Web for $40/mo.
  54. The Post-PC Era Didn’tStart with the iPad
  55. It started in Asia withmobile phones and spread todeveloping countries.
  56. GSMA Predictions for End of 2011 Connections YoY % Total Largest Market (millions) Growth %Asia-Pacific 3,019 50% 17% China (961M) Africa 648 11% 18% Nigeria (99M) Americas 627 10% 11% Brazil E.Europe 541 9% 6% Russia (231M) W.Europe 539 9% 3% Germany (112M)USA/Canada 367 6% 9% USA (340M)Middle East 330 5% 11% Iran (82M) World 6,071 100% 13%
  57. Officially #2mobile region.“Out of every100 people, 65have someform of mobileconnectivity.”
  58. Africa has more in common with Asia than Asia does with the United States.
  60. Thanks Steve Souders!
  61. Thanks Steve Souders!
  62. of Kenya’s GDP sentthrough mobile banking.
  63. We often get asked how much to add mobileto desktop. It should be the opposite.
  64. Mobile is the most important technology since the printing press.
  65. UN urging more mobilefor developing countries.
  66. A 2005 London Business School study found that for every additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%.
  67. Saffron uprising
  68. Cellscope puts microscopes in remote areas.
  69. World changing tech. Not just for the affluent.
  70. World changing tech. Not just for the affluent.Android Phones Help Poor Farmers in Uganda Afghan Women Tolerate Beating for Cell Phones in Emerging Market Cambodia: Using text messaging as weapon in malaria war U.N. plan provides mobile numbers to poor with Cloud Number Information helps combat food insecurity in Kenya3 million poor in Africa and South Asia to gain access to mobile phone numbers India Turns to Mobile Phones in Bid to Improve Vaccination Rate Tanzanian farmers report improved yields via SMS
  71. Want more?
  74. According to California-based mobile-banking innovator Carol Realini, executive chairman of Obopay: “Africa is the Silicon Valley of banking. The future of banking is being defined here… It’s going to change the world.”
  76. And really, is the United States that different? Or is the story simply not being told?
  77. Understanding mobile as the primary and sometimes only device…
  78. difficult when we spend so much time on our PCs.
  79. Word Lens
  80. A9 Flow Powered by Amazon
  81. Polar Rose. Bought by Apple.
  82. We’re just scratchingSensor Capabilities the surface of what• Location detection: GPS, WiFi, cell towers these sensors can do.• Orientation: direction from a digital compass• Device positioning & motion: from an accelerometer• Audio: input from a microphone; output to speaker• Video & image: capture/input from a camera• Device connections: through Bluetooth between devices• Proximity: device closeness to physical objects• Ambient Light: light/dark environment awareness• RFID reader: identify & track objects with broadcasted identifiers• Multi-touch sensors• Haptic feedback: “feel” different surfaces on a screen• Biometrics: retinal, fingerprint, etc.• Push: real-time notifications “instant” to user 27 Highly recommend Luke Wroblewski’s First Person User Experience Presentation at
  83. Is there a mobile web?
  84. Is mobile a new mass media?
  85. What about mobile web?
  86. If mobile is a new medium, thenthe mobile web is a bit of a half-breed – it is part mobile mediumand part internet medium so itinherits traits from both. —Tim Kadlec
  88. A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with you, always on. They don’t stopthere though. They respond to context of environmentand adapt based on the users behavioral history – theycreate a truly personalized and responsive userexperience regardless of the situation. —Tim Kadlec
  89. A common element in many of the more futuristicstories are devices that are most comparable to mobilephones – always with you, always on. They don’t stopthere though. They respond to context of environment Where have I heard this recently?and adapt based on the users behavioral history – theycreate a truly personalized and responsive userexperience regardless of the situation. —Tim Kadlec
  90. Zombie Apocalypse of Devices
  98. Just-in-timeinteraction
  99. today’s just in case web + apps (now with added experience)“ Our apps offer the best experience... (so please download, install and keep them updated, just in case that time comes...we promise you won’t regret it) support information products shopping shopping brand infotainment web site native infotainment social tool apps tools tool corporate PR jobs investor newsThanks to Stephanie Rieger for these brilliant slides.
  100. ...but I don’t want to own your app, I want to own the possibility space of your app. from Mike Kuniavsky @ Webdirections South
  101. tomorrows just in time web (because everything is connected)I’d like to use whatever device I haveon-hand to learn more about this thing/tool/service/place (right here and rightnow)...please show me what I can do. support information tools Like+ smart thing
  102. “ ...a world where our devices load applications opportunistically as we need them, in real time. The technological model for this... is web pages. But these will be web pages with advanced functionality that can be accessed seamlessly from remote or local networks—and even from other mobile devices. - Scott Jenson on Forbes: Apps are over
  103. We look at mobile as a small screenversion of the our computers…
  104. when we should be lookingat mobile as so much more.
  105. BIG THINK
  106. Jason Grigsby • @grigs • Slides:
  107. We wrote a book. WebVisions has on sale.
  108. M on ob d M ile ay, Po 6p rtl m an dWe wrote a book. WebVisions has on sale.
  109. Jason Grigsby • @grigs • Slides: