botanical extract nootropic

2. NOOMATO

3. the idea
❖ the fear response has evolved to be a protective reaction to
a life threatening situation
❖ stress inducing situation or extreme physical activity are
linked to survival instincts such as predator avoidance
❖ the up-regulation of a specific neurotrasmitting molecule is
the key hypothesis behind our idea
❖ finding the correct botanical extract to improve the
cognitive ability is the results of years of our specific
research & development program

4. the core values
❖ our research team at Nottingham
University has identified the protein
involved in the fear/anxiety response
❖ the stable up-regulation of this
neuroligin is linked to maintain
survival at the expense of more
abstract cognitive processing
❖ stress-full situations or extreme
physical activity reduce some of the
abstract cognitive abilities

5. products
❖ we have completed a number of
laboratory studies and full
double blind, placebo controlled
human clinical trials
❖ subjects showed a marked
improved in abstract cognitive
abilities (better visual detection,
better detection speed,
precision) when treated with
Noomato

6. pipeline
❖ Noomato is extracted by a special,
non GM, cultivar of tomato, a
common plant of know safety.
❖ The photo on the right shows
Prof. G. Seymour, research group
leader, who after long years of
studies, selected the proper
cultivar
❖ Noomato is patent protected
http://modernfarmer.com/2016/07/seymour-tomato-softening-study/?platform=hootsuite
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Professor Graham Seymour in the School of Biosciences at
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7. applications
❖ Performance in an endurance
competition is half in the mind.
Sports, of different kinds are a key
target area
❖ Millenials, workaholics, e-gamers are
another great target market
❖ Service personnel, working in
stressfull conditions (E&R, Fire
Departments, Police and Army)
understand and study the need of
cognitive supplements
❖ Students as well as older
generations, all look to improve
cognitive skill functions under stress

8. market
❖ the market for safe botanical
cognitive supplement, also know
as nootropic is growing worldwide
❖ cognitive health is the new trend
topic and is popular from
Millenials to the Silver Age
❖ new markets, like e-sports are
interested in innovative
supplements and are booming in
attendance
The Mental Tricks of Athletic Endurance - WSJ
For the Slovenian cross-country skier Petra Majdič, the unlikely key to Olympic glory was
misdiagnosis.
While warming up for her first race at the 2010 Winter Games in Vancouver, Ms. Majdič skidded
off an icy corner and fell more than 10 feet into a rocky creek bed. She dragged herself to an on-
site medical tent for an ultrasound. “I don’t know,” the doctor said, “but it looks like everything
is OK.”
Sure, she was in excruciating pain that made her shriek every time she exhaled. But the pain,
she believed, was just in her head. As long as nothing was broken, her decision was clear. “Can I
go?” she asked. The doctor said yes.
Later that evening, after gritting her teeth through a qualifying race, a quarterfinal, a semifinal
and a final where she fought to an improbable bronze medal in the classic sprint, she finally
went to the hospital—where she was diagnosed, correctly this time, with four broken ribs. The
stabbing pain she’d felt during the semifinal? That was one of the broken ribs puncturing her
lung, which then collapsed. She missed the rest of the Games and was in the hospital for nearly
a week.
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https://www.wsj.com/articles/the-mental-tricks-of-athletic-endurance-1517583851
IDEAS THE SATURDAYESSAY
The Mental Tricks of Athletic Endurance
New research suggests that even weekend athletes can dramatically extend their physical and
psychological limits
|
ILLUSTRATION: ANDY POTTS
Feb. 2, 2018 10:04 a.m. ET
By Alex Hutchinson
US Army testing krill oil for warfighters’ cognitive performance
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NEWS > RESEARCH
US Army testing krill oil for warfighters’
cognitive performance
By Stephen Daniells+
13-Sep-2016
Last updated on 13-Sep-2016 at 15:31 GMT
Related tags: Ranger School, RRIPP-3, Warfighters, Omega-3s, Krill oil, US Army, Cognition
A new study will determine if omega-3 supplementation can improve cognitive processes in
high-performing warfighters.
The Ranger Resilience and Improved Performance on phospholipid
bound Omega-3s (RRIPP-3) study will be conducted by the Medical
University of South Carolina (MUSC), and will include second
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September new dietary supplements: Nootropics and more
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September
new dietary
supplements:
A brain game
Mind Lab Pro:
Nootropic with
mushroom,
herbs,
Cognizin, and
Sharp-PS
Green
Mannatech
markets its
‘back-to-
school’
glyconutritional
supplement
Ambrotose
Limited Labs’
nootropic
combo targets
students,
professionals,
and fitness
crowd
A protein
shake to help
you snooze by
Healthy Skoop
Youwiin Sports
Nutrition
launches ‘all-
in-one’ pre-
and post-
workout series
‘PR’
Shaklee
launches new
personalized
digital health
assessment
tool
Healthprint
Immunum:
Chewable,
immunity-
enhancing
tablets by
Valensa
NEWS > MANUFACTURERS
New product launches in September:
Nootropics and more
By Adi Menayang
13-Sep-2016
Last updated on 13-Sep-2016 at 17:13 GMT
Whether to help users feel focused and energized, relaxed, or even fall asleep, there were a slew
of nootropic and other cognitive performance boosting supplements launched in the past month,
showing increased consumer interest in these products.
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15.07.17, 08)41Botanicals are best selling category of supplements
Breaking News on Supplements, Health & Nutrition - North America
Data show botanicals are best selling category of
supplements
By Hank Schultz, 14-Jul-2017
Related topics: Antioxidants/carotenoids, Botanicals & Herbals, Cancer risk reduction, Cardiovascular health, Blood sugar
management, Immune support, Healthy aging, Inflammation, Markets, NY Attorney General actions, Supply Chain
Management, GMPs, QA & QC, Financial focus
The botanicals sector is thriving, in part because it is hooking onto broader trends in the culture. That’s the
message that audience members received during a webinar yesterday.
The session, titled Current Issues in the Botanicals Marketplace, featured Mark Blumenthal, founder of the American
Botanical Council, Michael McGuffin, president of the American Herbal Products Association, and industry consultants
Marc Brush and Steven Dentali, PhD. The session was part of NutraIngredients-USA’s Online Botanicals Event, which
also featured a session with Rick Kingston, PharmD, president of scientific and regulatory affairs at SafetyCall
International and Roy Upton RH, DipAyu, founder of the American Herbal Pharmacopoeia.
Catching onto the zeitgeist
Brush said recent data he has seen supports the notion that the botanical end of the dietary supplement industry—that is,
single and multiple herbal formulas—is the best-performing part of the business.
“What I found was that the botanical sector has outperformed the dietary supplement industry as a whole,”Brush told the
audience. Brush said that botanicals are well-placed to benefit from broader trends in the culture. Consumers are
increasingly gravitating toward clean label ideas. While the term ‘natural’ has no regulatory meaning, it means something
to consumers, something that they like.
“There is really no more ‘natural’ place to be inside the dietary supplement industry than to be in botanicals,”Brush
said.“That’s part and parcel of the zeitgeist we’ve seen in foods. If we’re cleaning up foods, plants is the place to be, and
in dietary supplements it’s botanicals.”
Brush said the numbers back up those assertions. He quoted recent data from his former employer NBJ that showed that
sales of botanical products showed a 7.7% growth rate in 2016, which capped four consecutive years of better than 7%
growth. That’s better than the 7.4% growth rate of sports nutrition, the former leader whose sales have been cooling off
over a period of several years, and the 7.1% growth figure notched by meal replacements. Brush said sales of botanical
dietary supplements reached $7.5 billion in 2016 and are slated to hit $10 billion by 2021.
Ingredients go into many markets
McGuffin added that his organization tracks herbal product sales in all applications, not just supplements, because
09.03.18, 11)12Is cognitive health the next big category for supplements?
Pagina 1 di 4http://www.newhope.com/print/51346
NATURAL FOODS MERCHANDISER
Brain health—from memory to focus to mood—is one of the most
promising growth categories in nutrition, according toNBJ. The
category is so ripe for expansion that NBJ dedicated the cover story for
its October 2012 Condition-Specific Supplements issue to making a case
for the brain space.
“The category is beginning to skyrocket,” Daniel Amen, MD, a
psychiatrist and author of Use Your Brain to Change Your Age (Crown
Archetype, 2012) and other books about brain health, told NBJ. “Eleven
thousand people turn 60 everyday and there is a ton of news out there
PRODUCTS AND TRENDS > VITAMINS AND SUPPLEMENTS
Is cognitive health the next big
category for supplements?
Cognitive health supplement sales are poised to skyrocket in
2013. Retailer tips to stay ahead of sales trends and key
ingredients to look for.
Carlotta Mast | Nov 05, 2012
Cognitive Health: Standout Trend at Vitafoods 2017
Cogni&ve Health: Standout Trend at
Vitafoods 2017
16 May 2017 --- Products aimed at improving brain health and cognitive functions played a
starring role at Vitafoods Europe last week. According to data provided by Innova Market
Insights, brain health launches are predominantly being found in the supplements category. From
2012 to 2016, the number increased by 20% in Europe, accounting for 21% of supplements
launches in 2016. The number of food launches with a brain health claim remains limited,
however, with a relatively modest growth of +5% from 2015 to 2016.
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difference-among-diet-plans-
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shows.html)
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trends.html)
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