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A Science-Based, Personalized Health Portal
CONFIDENTIAL
The Problem:
*Of All Chronic
Conditions Preventable
75%
2
$2.25 Trillion
on Chronic
Conditions
=x
Early Health Adopters =
15-20% of market:
Premium App Users
Biohackers
LOHAS Market
$1.7 Trillion Market
Lifestyle Preventable
Chronic Conditions on the Rise
17.5% = $300 Billion Target
*CDC - Center for Disease Control
3
The Problem:
The One-Size-Fits-All Approach is Failing Us
Consumers are Paying
More to be Healthy
But Aren’t
Necessarily Getting
Healthier
We Have a “Sick Care”
System
Not a Wellness
Care System
Managing Personal
Health is Complex
No Clear
Guidance for You
or Your Doctor
• Prescription Revenue up
153X
• Ave Adult Takes 4 Meds
www.iqyouhealth.com
Who is Winning
And Who’s Losing?
$3.1 T Healthcare Spending
is now 17% of GDP
51% of Adults Have Chronic
Disease – 157M
Diabetes Up 2180% - 29M
1 in 3 Prediabetic
1960 1970 1980 1990 2000 2010 2015 2020
5%
6.9%
8.9%
12.1%
13.3%
17%
17.7%
$2.7B
$5.5B
$12B
$40B
$121B
$253B
$411B
34%
41%
51%
44%
42%
45%
4
.7%
3.6%
2.7%
2.4%
6.6%
9.5%
1.5%
THE SOLUTION: Your Personalized Health Portal
Integration led by Dr. Joseph Pizzorno, Founder Bastyr University
2). Health Score & Risks
- Customized Lifestyle Solutions
- Personalized Foods
- Toxic Risks
- Lab Recommendations
- Custom Nutrient Needs
1). On-line
Intake Assessment
4). DNA & Genomics
3). Recommended Labs
5). Ongoing Daily &
Weekly Engagement
5
How IQYOU Works:
Thousands of Data Points. Millions of Possibilities. Quick Personalized Outcomes.
Smart
Tool
Data
A.I.
Symptom Data
300,000
Medical Studies
Prescription Data
IQYOU Logic System
200 Labs
Smart Questions
Stress
Health Data Input
60 Questions: 8 Minutes
Data Inputs
Labs
DNA
Meds
Lifestyle
Diet
Family
History
Health
Conditions
Symptoms
175 Toxins
Data
250 Nutrients Data
Genome Science Logic
Health App Data
OTC Meds
13,000 Key
Calculations
Risks & Health
Solutions
Outputs
Auto Response
Connect
with your
Health
Adviser(s)
Health
Conditions Data
DNA Integration
Labs Integration & Recommendations
Your Health Smart & Simple
6
What if You Could Unlock the Secrets to Your Unique Health Code?
Integrating lifestyle, biochemistry and genetics into a personal health blueprint
EpiBioGenetics™: Unlocking Your Health Puzzle
EPI-
BIO: Step 2 - Order IQYOU’s personalized lab panels: by looking at your
biochemistry, IQYOU maps your specific body chemistry. Find out specific
toxin loads like heavy metals (which could be causing numerous issues),
which important nutrients you may be lacking, or which foods to which you
may be allergic.
EPI: Your First Step in IQYOU (available in the Free Membership): your lifestyle, eating
habits, stress levels, exercise, sleep patterns, medications and other data points make you
uniquely you. The Smart Questions help map thousands of data points to give invaluable
risk and solution information to minimize health risks and to help you feel your best.
Genetics: The Full Picture: find out how your unique DNA can unlock clues regarding
your future health issues. Your DNA is a crucial piece in solving your personalized health
puzzle. While labs can tell us about your biochemistry, genetic testing can provide a
lifetime blueprint for toxin-load elimination and better health decisions.
1.
2.
3.
BIO-
Genetics
7
The Convergence of Science, Logic and Technology
Integration led by Dr. Joseph Pizzorno, Founder Bastyr University
DNA
Gene SNP’s
30,000 Clinical & Medical Studies
4,000 Prescription Data
Toxic Load Studies
Lifestyle Data
Health Data
Symptoms Data
OTC Medicine Data
Nutrients, Herbs &
Minerals
Hundreds of Lab Tests
Big Data
Speed, Memory &
Capacity
Health App
Explosion
Hand-held Devices
Wearables (Fitbit, Garmin)
Internet, 4G, Wireless, Wifi
Connecting
People & Doctors
Artificial Intelligence
Health Input
Path Mapping
Analytics
Smart Questions
Risk Assessment
Logic
Solutions
Roadmaps
Science
Logic Branching
System Technology
8
19M members
6.7M Premium
$7.6B Valuation
IPO May 2015
Consumer Focus on Fitness and Wellness
Mobile Health exploding to
$59B by 2020
34% annual growth in
Health App Market
Endomondo: 20M users
My Fitness Pal: 90M users
Map My Fitness: 25M users
$685M Acquisitions
Lose It: 27 million Users
9
Marketing Overview
“Warm Traffic”
IQYOU
Core Health Site &
Owned Properties
35 Million Fans by Year 5
Sales Revenues
Landing Pages
“Cold Traffic”
Public
Relations
Pay Per Click
Facebook/Google
Traditional
Magazine, Print
Affiliates
Trusted Advisers,
Dr.’s, Affiliates
Facebook
Engagement
Strategy
10
Toxin P.R. and Marketing Exposure
A Major Health Announcement & Book P.R.
11
Toxins Map with
Disease Prevalence
Research Findings Concur
with this Epidemic Growth
Dr. Pizzorno Conclusion:
The Primary Cause & Reversal of Type 2
Diabetes, Obesity, and other conditions:
Toxic Overload
PubMed Published – Aug, 2016
Dr. Pizzorno Lecture Circuit
Major Book Release – 1Q 2017
P.R. Campaign – 4Q 2016+
Public Relations Exposure:
IQYOU Integration:
• Toxin Exposure Data Mapped
• DNA Toxins Integrated
• Labs & Recommendations
• Detox Solutions and Products
THE
TOXIN
SOLUTION
By Dr. Joseph Pizzorno
Strong Management Team and “EXPERT” Contributors
Marc Isaacson
President, CEO
VGA Acquisition in 2002
Melitta Coffee US Expansion
Dan Gay
CMO & Sales
Strategy Officer in $30B Acquisition
Officer -3 Public Growth Companies
Dr. Joseph Pizzorno, ND
Medical Director
Founder, Bastyr University
Presidents Clinton & Bush Advisory
Bonnie Proch
Controller
Director, Deloitte & Touche
Greg Baroni
CEO of Attain
Named EY 2015 Entreprenuer of Year
Past SVP -Unisys & KPMG
Dr. Mark Sanna
CEO of Breakthrough Coaching
1,000 member Chiropractic Assoc.
ACA Governors’ Advisory Cabinet
Dr. Rob Ivker
Founder, Fully Alive Medicine.
CoFounder, ABIHM
Author Best-Selling Sinus Survival
Dr. Joseph Katzinger, ND
Director, Science/Research
Salugenecists, Inc.
Liem Bahneman
Director, IQYOU Dev.
JLB Consuluting, Infospace
12
Revenue Generation
2x market spend (in 30 days)
Automated Emails Create
Other Products Sales
6% Upgrade to Premium
Fitbit: 40% of users
Strava: 20% of users
MapMyFitness: 12%
1% Order Custom
Supplements
Dr. “Pro Version” Fees
& Patient Revenues
“Tripwire” Offer –
Creates First Purchases
Creates Free IQYOU Memberships
Large Subscriber
Base to Present New
Future Programs
Health Page Marketing
= New Ad Revenues
Marketing Activities
Generates Email Captures
The Value Ladder
1
2
3
4
5
6
7
8
13
Custom
Supplements
IQYOU
Premium
Memberships
MEMBER
Core Revenues
Drivers
Explosive Growth Potential
$0
$20
$40
$60
$80
$100
Start Year 1 Year 2 Year 3 Year 4 Year 5
$0 $2
$9
$24
$51
$83
$8 $11
$19
$35
$62
$95
RevenueinMillions$
IQYOU Revenue Total Revenue
14
For additional information please contact:
Marc Isaacson
CEO
(610) 453-9079
marc@myvillagegreen.com
15

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IQYOU Health Crowdfunding oct 2016 10-14

  • 1. A Science-Based, Personalized Health Portal CONFIDENTIAL
  • 2. The Problem: *Of All Chronic Conditions Preventable 75% 2 $2.25 Trillion on Chronic Conditions =x Early Health Adopters = 15-20% of market: Premium App Users Biohackers LOHAS Market $1.7 Trillion Market Lifestyle Preventable Chronic Conditions on the Rise 17.5% = $300 Billion Target *CDC - Center for Disease Control
  • 3. 3 The Problem: The One-Size-Fits-All Approach is Failing Us Consumers are Paying More to be Healthy But Aren’t Necessarily Getting Healthier We Have a “Sick Care” System Not a Wellness Care System Managing Personal Health is Complex No Clear Guidance for You or Your Doctor
  • 4. • Prescription Revenue up 153X • Ave Adult Takes 4 Meds www.iqyouhealth.com Who is Winning And Who’s Losing? $3.1 T Healthcare Spending is now 17% of GDP 51% of Adults Have Chronic Disease – 157M Diabetes Up 2180% - 29M 1 in 3 Prediabetic 1960 1970 1980 1990 2000 2010 2015 2020 5% 6.9% 8.9% 12.1% 13.3% 17% 17.7% $2.7B $5.5B $12B $40B $121B $253B $411B 34% 41% 51% 44% 42% 45% 4 .7% 3.6% 2.7% 2.4% 6.6% 9.5% 1.5%
  • 5. THE SOLUTION: Your Personalized Health Portal Integration led by Dr. Joseph Pizzorno, Founder Bastyr University 2). Health Score & Risks - Customized Lifestyle Solutions - Personalized Foods - Toxic Risks - Lab Recommendations - Custom Nutrient Needs 1). On-line Intake Assessment 4). DNA & Genomics 3). Recommended Labs 5). Ongoing Daily & Weekly Engagement 5
  • 6. How IQYOU Works: Thousands of Data Points. Millions of Possibilities. Quick Personalized Outcomes. Smart Tool Data A.I. Symptom Data 300,000 Medical Studies Prescription Data IQYOU Logic System 200 Labs Smart Questions Stress Health Data Input 60 Questions: 8 Minutes Data Inputs Labs DNA Meds Lifestyle Diet Family History Health Conditions Symptoms 175 Toxins Data 250 Nutrients Data Genome Science Logic Health App Data OTC Meds 13,000 Key Calculations Risks & Health Solutions Outputs Auto Response Connect with your Health Adviser(s) Health Conditions Data DNA Integration Labs Integration & Recommendations Your Health Smart & Simple 6
  • 7. What if You Could Unlock the Secrets to Your Unique Health Code? Integrating lifestyle, biochemistry and genetics into a personal health blueprint EpiBioGenetics™: Unlocking Your Health Puzzle EPI- BIO: Step 2 - Order IQYOU’s personalized lab panels: by looking at your biochemistry, IQYOU maps your specific body chemistry. Find out specific toxin loads like heavy metals (which could be causing numerous issues), which important nutrients you may be lacking, or which foods to which you may be allergic. EPI: Your First Step in IQYOU (available in the Free Membership): your lifestyle, eating habits, stress levels, exercise, sleep patterns, medications and other data points make you uniquely you. The Smart Questions help map thousands of data points to give invaluable risk and solution information to minimize health risks and to help you feel your best. Genetics: The Full Picture: find out how your unique DNA can unlock clues regarding your future health issues. Your DNA is a crucial piece in solving your personalized health puzzle. While labs can tell us about your biochemistry, genetic testing can provide a lifetime blueprint for toxin-load elimination and better health decisions. 1. 2. 3. BIO- Genetics 7
  • 8. The Convergence of Science, Logic and Technology Integration led by Dr. Joseph Pizzorno, Founder Bastyr University DNA Gene SNP’s 30,000 Clinical & Medical Studies 4,000 Prescription Data Toxic Load Studies Lifestyle Data Health Data Symptoms Data OTC Medicine Data Nutrients, Herbs & Minerals Hundreds of Lab Tests Big Data Speed, Memory & Capacity Health App Explosion Hand-held Devices Wearables (Fitbit, Garmin) Internet, 4G, Wireless, Wifi Connecting People & Doctors Artificial Intelligence Health Input Path Mapping Analytics Smart Questions Risk Assessment Logic Solutions Roadmaps Science Logic Branching System Technology 8
  • 9. 19M members 6.7M Premium $7.6B Valuation IPO May 2015 Consumer Focus on Fitness and Wellness Mobile Health exploding to $59B by 2020 34% annual growth in Health App Market Endomondo: 20M users My Fitness Pal: 90M users Map My Fitness: 25M users $685M Acquisitions Lose It: 27 million Users 9
  • 10. Marketing Overview “Warm Traffic” IQYOU Core Health Site & Owned Properties 35 Million Fans by Year 5 Sales Revenues Landing Pages “Cold Traffic” Public Relations Pay Per Click Facebook/Google Traditional Magazine, Print Affiliates Trusted Advisers, Dr.’s, Affiliates Facebook Engagement Strategy 10
  • 11. Toxin P.R. and Marketing Exposure A Major Health Announcement & Book P.R. 11 Toxins Map with Disease Prevalence Research Findings Concur with this Epidemic Growth Dr. Pizzorno Conclusion: The Primary Cause & Reversal of Type 2 Diabetes, Obesity, and other conditions: Toxic Overload PubMed Published – Aug, 2016 Dr. Pizzorno Lecture Circuit Major Book Release – 1Q 2017 P.R. Campaign – 4Q 2016+ Public Relations Exposure: IQYOU Integration: • Toxin Exposure Data Mapped • DNA Toxins Integrated • Labs & Recommendations • Detox Solutions and Products THE TOXIN SOLUTION By Dr. Joseph Pizzorno
  • 12. Strong Management Team and “EXPERT” Contributors Marc Isaacson President, CEO VGA Acquisition in 2002 Melitta Coffee US Expansion Dan Gay CMO & Sales Strategy Officer in $30B Acquisition Officer -3 Public Growth Companies Dr. Joseph Pizzorno, ND Medical Director Founder, Bastyr University Presidents Clinton & Bush Advisory Bonnie Proch Controller Director, Deloitte & Touche Greg Baroni CEO of Attain Named EY 2015 Entreprenuer of Year Past SVP -Unisys & KPMG Dr. Mark Sanna CEO of Breakthrough Coaching 1,000 member Chiropractic Assoc. ACA Governors’ Advisory Cabinet Dr. Rob Ivker Founder, Fully Alive Medicine. CoFounder, ABIHM Author Best-Selling Sinus Survival Dr. Joseph Katzinger, ND Director, Science/Research Salugenecists, Inc. Liem Bahneman Director, IQYOU Dev. JLB Consuluting, Infospace 12
  • 13. Revenue Generation 2x market spend (in 30 days) Automated Emails Create Other Products Sales 6% Upgrade to Premium Fitbit: 40% of users Strava: 20% of users MapMyFitness: 12% 1% Order Custom Supplements Dr. “Pro Version” Fees & Patient Revenues “Tripwire” Offer – Creates First Purchases Creates Free IQYOU Memberships Large Subscriber Base to Present New Future Programs Health Page Marketing = New Ad Revenues Marketing Activities Generates Email Captures The Value Ladder 1 2 3 4 5 6 7 8 13
  • 14. Custom Supplements IQYOU Premium Memberships MEMBER Core Revenues Drivers Explosive Growth Potential $0 $20 $40 $60 $80 $100 Start Year 1 Year 2 Year 3 Year 4 Year 5 $0 $2 $9 $24 $51 $83 $8 $11 $19 $35 $62 $95 RevenueinMillions$ IQYOU Revenue Total Revenue 14
  • 15. For additional information please contact: Marc Isaacson CEO (610) 453-9079 marc@myvillagegreen.com 15