Slides used during my Social Media and Church workshop at the November 2012, meeting of Cascades Presbytery, Portland.

1. Making Connections
Social Media and Your Ministry
Cascades Presbytery | November, 2012
Bruce Reyes-Chow | @breyeschow
www.slideshare.net/breyeschow

2. Symbol of
Unknown
Origin
http://bit.ly/NjFLEi
#PCUSA | @BREYESCHOW

3. Why Bother?
Genesis 17-18 - Will a son be
born to a man 100 years old and
a woman the age of 90?
Abraham gave the best of what
he had . . . Sarah laughed . . .
God is NOT done with us and is
continually asking us to birth new,
irrational and unexpected things.
What are we being asked to birth,
Gladys Burrill, 92
to give and to know?
2011 Honolulu Marathon
Photo: AP
#PCUSA | @BREYESCHOW

4. Road Map of the Day
Intros
Culture Shifts
Assumptions
Dangers
Possibilities
Smarty Pants Terms
Platforms
Usage
Questions
Photo by allisonhare
#PCUSA | @BREYESCHOW

5. Social Media Revolution
SMR ON YOUTUBE
#PCUSA | @BREYESCHOW

6. Who are you?
morning people or night owls
ages: under 90, 70, 60, 50, 40, 30, 20
best decade: 50’s, 60’s, 70’s, 80’s, 90’s, 00’s
childhood faith tradition: presbyterian, methodist, baptist,
COGIC, catholic, non-denominational, none, other . . .
main role: teaching elder, ruling elder, deacon, youth worker,
choir, mission, administration, education, worship, building
distance to church/ministry: 10 min, 30 min, hour, 2+ hours
church/ministry longevity?: till the end, >10 years, >5 years
technology: email, texting, facebook, twitter, blogging, google
docs, skype, dropbox, pinterest, instagram, spotify,
foursquare, doodle, yelp
#PCUSA | @BREYESCHOW

7. about.bruce
69X:85y
urban:sf
techie:sm
creative:bobo
pastor:planter
blog:consult
#PCUSA | @BREYESCHOW

8. 21C Culture Shifts
Authority and “t”ruth:
from a single source of authority to
an open source of discernment.
eg . . . how we explore and discern
Scripture, politics, culture, worship,
decision making, etc. changes.
SOCIAL MEDIA SO WHAT?
Social media opens up decision
making and equalizes authority
Photo by carbonnyc
#PCUSA | @BREYESCHOW

9. 21C Culture Shifts
Mobility and Commitment
from a life-long commitment to
“place” to an expectation of
transience and change.
eg . . . we change how we perceive
a person’s commitment in terms of
longevity.
SOCIAL MEDIA SO WHAT?
Social Media systematizes the
speed and rhythms of life
Photo by carbonnyc
#PCUSA | @BREYESCHOW

10. 21C Culture Shifts
Spirituality and Public Engagement
from a silent understanding of
separating church and state to an
increased move to a public
expression of faith and politics.
eg . . . we acknowledge political
realities while encouraging
personal discernment.
SOCIAL MEDIA SO WHAT?
Social Media allows for deeper
and wider interaction in the world Photo by wy_jackrabbit
#PCUSA | @BREYESCHOW

11. 21C Culture Shifts
Structure and Adaptability:
from a mindset of methodology and
“steps” to a of spirit of approach and
adaptability.
eg . . . Changes how we structure
our communal lives: congregation
and councils.
SOCIAL MEDIA SO WHAT?
Social Media supports and
encourages structural flexibility
Photo by 31878512@N06
#PCUSA | @BREYESCHOW

12. 21C Culture Shifts
Influence and Social Capital:
from a monolithic presence and
mindset to a niche reality and
opportunity for growth.
eg . . . denominational evangelism
strategies will change.
SOCIAL MEDIA SO WHAT?
Social Media creates broad niche
spaces of community.
Photo by glamhag
#PCUSA | @BREYESCHOW

13. 21C Culture Shifts
Technology and Community:
from geographic clustering and
isolation to broad global community.
eg . . . our understanding and
experience of community, privacy
and social interaction is broadened.
SOCIAL MEDIA SO WHAT?
Social Media crosses geographic
and communal boundaries.
Photo by splityarn
#PCUSA | @BREYESCHOW

14. SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
gives insight into a particular worldview;
Social Media is highly contextually and
it will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a flattening effect on
community and the role of leadership;
!!Social Media will not save the church!!
#PCUSA | @BREYESCHOW

15. SM Dangers
SM as idol, savior or quick fix
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as over-and-above F2F
SM as an entry to bullying
and unwanted contact Photo by amagill
#PCUSA | @BREYESCHOW

16. Social Media Community
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way of living
SM compels the church to see
the world beyond it’s bubble
SM liberates faithful expression
of creativity and creation
SM provides communal
accountability
Photo by Kalexanderson
#PCUSA | @BREYESCHOW

17. Smarty Pants Terms
smart phones, tablets and androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode
#PCUSA | @BREYESCHOW

18. Effective SM Usage
be you: appropriate, honest,
consistent just as you would IRL;
be interactive: engage, comment,
respond, inquire, link and like;
be mindful: Most people lurk and
observe without every interacting.
be humble: don’t overestimate
your influence and avoid delusions
of grandeur.
be bold: don’t underestimate your
influence to begin and sustain PHOTO BY JACKHEART
meaningful movements.
#PCUSA | @BREYESCHOW

19. Facebook in Real Life
HTTP://YOUTU.BE/MRSRLZIYH20
#PCUSA | @BREYESCHOW

20. SM Platforms
Google: +, huddle, hangout, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blogger, tumblr, posterous
Networks: twitter, facebook, linkedin, pinterest, nextdoor
Media: last.fm, goodreads, pandora, spotify, iheartradio
Photo: instagram, flickr, smugmug, picasa
Video: vimeo, youtube, huddle
Convos: skype, hangout, group.me, oovoo, gotomeeting
Productivity: dropbox, slideshare, doodle, wufoo
Reviews: yelp, amazon, miso, getglue,
eNewsletters: madmimi, mailchimp, constant contact
Location: foursquare, yelp, places, banjo
#PCUSA | @BREYESCHOW

21. Church Use Examples
Pastoral Care/Facebook: Use lists to keep up with the
daily lives of members.
Evangelism/Yelp: Be where people find for other
important living resources.
Worship/Pinterest: Collect ideas for worship, chancel
arts and other ideas.
Admin/Doodle: Group choices that are clear, trackable
and communal.
Communication/Group.me: Group texting and
conference calling.
Community/Nextdoor: Connecting your neighborhood.
#PCUSA | @BREYESCHOW

22. Questions . . .
Personal privacy . . .
Pastoral identity . . .
Pastoral transitions . . .
Technology and worship . . .
Time management . . .
Generational use . . .
Presbyterian Church (USA) . . .
Other . . .
Photo by milos milosevic
#PCUSA | @BREYESCHOW

23. From the stacks Photo by philgyford
How to find Presbyterians on Twitter
Letter to Pastors about the Dangers of Using Social Media
Three Reasons You Should Try Instagram
Review of Social Media Site nextdoor.com
The Courage to Blog About Personal Struggles
#PCUSA | @BREYESCHOW

24. Questions and Comments
Questions, Comments, Reflections
Connect with Bruce
twitter.com/breyeschow
facebook.com/breyeschowpage
patheos.com/blogs/breyeschow/
slideshare.net/breyeschow
THE DEFINITIVE-ISH GUIDE FOR USING SOCIAL
MEDIA IN THE CHURCH
Shook Foil Books, 2012
THANKS FOR COMING!
#PCUSA | @BREYESCHOW