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Branding 101 5 Branding Principles You Didn’t Learn in School Presented by Justin Foster – Tricycle Co-Founder 101
The Simple Idea … What you learned about branding in school is now obsolete.
Why? ,[object Object],[object Object],[object Object],[object Object]
5 Obsolete Concepts  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mass Marketing ,[object Object],[object Object],[object Object],[object Object]
Cost Per Thousand ,[object Object],[object Object],[object Object]
Campaigns ,[object Object],[object Object],[object Object]
Saturation ,[object Object],[object Object],[object Object]
Coercion ,[object Object],[object Object],[object Object]
Source:  Jeremy Allaire, founder/CEO of BrightCove
What to Do About It ,[object Object],[object Object],[object Object]
What to Do About It ,[object Object],[object Object],[object Object]
What to Do About It ,[object Object],[object Object],[object Object]
Questions & Discussion
Contact Justin @brandmilitia on Twitter www.facebook/justinfoster 208.841.3497 [email_address]

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Branding 101 - 5 things about branding you didn't learn in school.