Relevance 2.0


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With hundreds of new products, terminology, and tools, it is difficult to determine what a legitimate trend is - and what is just a passing fad. In the “Relevance 2.0” workshop, Tricycle gives business owners, executives and professionals a crash-course in the new technology you need to grow your business, improve your brand - and to stay relevant and connected.

Published in: Technology, Business
1 Comment
  • Thank you for your comment and the chance to clarify. My statement about the 'end of demographics' is that it is much more difficult to label someone or to say that you have a target audience within a specific demo. This is largely due to fragmented media outlets, product saturation, and the 'people-like-me' influence of Gen Y and Gen X. The next slide was not really demographics; it was just some interesting stats on how people are using technology to control how/when they consume content - and how they talk about it. Not sure if that qualifies as 'elegant' but at least it is verbiage.
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Relevance 2.0

  1. Relevance 2.0 Presented by Justin Foster
  2. Overview <ul><ul><li>How we arrived here </li></ul></ul><ul><ul><li>What is Web 2.0? </li></ul></ul><ul><ul><li>Top 10 Tech Tools </li></ul></ul><ul><ul><li>What is Next? </li></ul></ul><ul><ul><li>Stump the Geek </li></ul></ul>
  3. How We Arrived Here <ul><ul><li>Social Trends </li></ul></ul><ul><ul><li>The End of Demographics </li></ul></ul><ul><ul><li>The Rise of Gen Y & Digital Natives </li></ul></ul><ul><ul><li>“ Age of Abundance” </li></ul></ul>
  4. How We Arrived Here <ul><ul><li>The Technology Age </li></ul></ul><ul><ul><li>28% of US population has a DVR </li></ul></ul><ul><ul><li>272 million worldwide Social Networking users </li></ul></ul><ul><ul><li>40% of US cell phone users send text messages </li></ul></ul><ul><ul><li>65 million iPods sold in US by ‘09. </li></ul></ul>
  5. How We Arrived Here <ul><ul><li>Democratization of Media </li></ul></ul><ul><ul><li>Fragmentation of media outlets </li></ul></ul><ul><ul><li>Business model in turmoil </li></ul></ul><ul><ul><li>Return of the “citizen journalist” </li></ul></ul>
  6. What Does It Mean? <ul><li>Old rules; new tools. </li></ul><ul><li>Everyone is connected – or not. </li></ul><ul><li>Transparent, authentic brands will rule. </li></ul><ul><li>We are all micro-brands. </li></ul>
  7. Web 2.0 Definition – 2-way content; “Social Media” > Social networking – Facebook , MySpace > Social content – blogs , Twitter > Social bookmarking – Delicious , StumbleUpon > Social news – Digg , Newsvine
  8. Top 10 Tech Tools <ul><li>“ Smart” phones (iPhone, Blackberry) </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Gmail </li></ul><ul><li>Lap-top w/ external hard drive </li></ul>
  9. Top 10 Tech Tools <ul><li>Open-source Web (WordPress, Drupal) </li></ul><ul><li>Google Docs </li></ul><ul><li>Google Reader </li></ul><ul><li>Software-as-a-Service (SaaS) </li></ul><ul><li>iPod </li></ul>
  10. 2009 Trends <ul><li>Feb ‘09 – The real “Y2K” </li></ul><ul><li>Web 3.0 </li></ul><ul><li>Mobile expansion </li></ul><ul><li>Customer Retention v. Customer Acquisition </li></ul><ul><li>Meet “The First Globals” </li></ul>
  11. Stump the Geek >> Definitions and terms? >> How something applies to you? >> Other trends? >> Additional comments and questions
  12. About Tricycle <ul><ul><li>Strategic Purpose Development </li></ul></ul><ul><ul><li>On-line branding/marketing </li></ul></ul><ul><ul><li>Social Media strategies & implementation </li></ul></ul><ul><ul><li>Word-of-Mouth consulting & training </li></ul></ul><ul><ul><li>Sales training </li></ul></ul><ul><ul><li>Personal branding </li></ul></ul>
  13. Resources
  14. THANK YOU! [email_address] – Company site – My Blog @brandmilitia on Twitter