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Link Your Way to Visibility: Online PR Basics

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Anne Carr

Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.

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LINK YOUR WAY TO VISIBILITY: HOW TO DO YOUR PR ONLINE May 20, 2010 Kravet Fabrics Presented By: Caroline Callaway & Anne Carr
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PR Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Developing an Online Presence
Define Your Brand ,[object Object],[object Object],[object Object]
Define Your Brand ,[object Object],[object Object]
Determine Your Brand & Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define Your Brand: PR Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define Your Brand: Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object]
LinkedIn: Create/Complete Profile
LinkedIn: Complete Profile
LinkedIn: Create/Complete Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Profile
LinkedIn Profile: Settings
LinkedIn: Connect
LinkedIn: Network
LinkedIn: Network ,[object Object],[object Object],[object Object],[object Object]
LinkedIn: Tips & Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online PR
Online Press Releases
What Is Considered Newsworthy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Press Release Company Logo Company Contact Brief Headline Dateline Opening Paragraph *Detail Who, What, When, Where and Who Cares? Company Quote
Anatomy of a Press Release Closing Boilerplate End of Release
Newswires
How to Post/Publish Your News
Online Press Releases
Online Results
An Integrated Approach
Integrating Efforts: Online Visibility ,[object Object],[object Object],[object Object]
Integrating Efforts: Sharing News
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Link Your Way to Visibility: Online PR Basics