Should You Use Social Media?


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Marketing: The Reset Button Has Been Pushed. Should your company use Social Media to grow your business?

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  • Companies need to be emotionally intelligent in order to fully realize a strategic advantage in social media
  • “Followers” instead of “relationships”Revenue instead of relationships (know what the fears and desires of your clients are and pay your employees to do that)Productivity instead of training (dependent vs interdependent)
  • Each new step of human activity has introduced 50x productivity- Hunter GatherersDependant on the individual and small groupsIntroduced primitive speech and visual non-verbal communication- AgrariansDependant on small teams and efficiencyIntroduced writing, text and documents- IndustrialistsDependent on very large teams and rolesIntroduced telecommunications – radio, tv, movies, phones, telegraphs-InformationistasDependent on relationship building Introduced computing, internet, massive mutually supported networks
  • Embrace ChangeThe new “normal” is ready and waiting for youHave to ask 2 questions: 1. Do we have the know how, and 2. Do we have the resources
  • Change the Perception of OwnershipBe results driven (#1 in employee satisfaction, #1 in customer satisfaction)St Joseph turnaroundAssets, not liabilities (do we look at our employees as “profit centers”Communicators, not cogs
  • ListeningEmpowering employeesEffective communicationSelf awareness (not living in fear)InterdependenceEliminate excusesGive voice to employees without corner cutting (corner cutting leads to additional problems)Employee buy inEntrench relationship oriented people in trenches
  • Learn to listenValidation skillsAuthenticityTransperency
  • Are there guidelines in place for participation?How do we run our meetings? Do we come back each week and things are left undone? Do we have a forum to download what employees are seeing, hearing, experiencing (extremely valuable information)Do employees have the chance to participate in decision and direction?
  • Example: Chuck SmithToyota ***In light of current events, you may want to reconsider this example***Smile MagicPromote individual s to work to being better individuals.Sit down with someone and talk openly and honestly. “What are my strengths”What are my weaknesses”
  • 50 CentExample: UNLV BasketballProvide access and a personal touchInsight into a day within your organizationUseful content Develop a community based on mutual attraction, shared values, common ground, individual emotional connectionsEngagement is listening, talking, relating, sharing, privilege, trust and respect – not blasting and spamming
  • Deliver authenticity & transperencyUseful contentDo not automateRelate to the audience, not sell themHave funBe humble enough to accept criticismBe timely in responding to inquiriesBe gracious and thankful when people interactSeek conversations
  • 80%-90% of businesses are run in industrial age mentalityAre your leaders “servant leaders”?Accept that social media isn’t about blasting and random updating but relationship building.How self-aware?Are employees empowered? Do employees have a buy in to decision making?Are leaders growing to be better? Eliminating excuses?What are customer pains?Are your really solving your customers problems?
  • Should You Use Social Media?

    1. 1. Marketing<br />“The Reset Button Has Been Pushed”<br />100 Million facebookusers in 9 months<br />1 Billion iPod Applications downloaded in 9 months<br />2010 Gen Y will outnumber Baby Boomers<br />6 of top 10 websites are social<br />Twitter usage 80% on mobile devices<br />
    2. 2. Shotgun Approach<br />YellowPages<br />Brochures<br />DirectMail<br />Events<br /> Etc… <br />Networking<br />
    3. 3. YellowPages<br />Brochures<br />DirectMail<br />Events<br /> Etc… <br />Networking<br />Funnel Approach<br />Social Media<br />ROI<br />
    4. 4. The Big 6<br />Cocktail Parties<br />Lunch Appointments<br />Trade Shows<br />blogging<br />Publishing Magazines<br />Producing Television<br />Seminars<br />
    5. 5. How You Can Use It<br />for buyer keywords, customer compliments or complaints <br />LISTEN <br />your product, events, promotions, coupons, experiences<br />PROMOTE<br />your sales force through employees or customers<br />MULTIPLY<br />millions of people looking for your product<br />REACH<br />
    6. 6. How You Can Use It<br />your fans through promotions and content<br />REWARD<br />new events or promotions to your best customers<br />PUSH<br />your marketing by using your fans as tentacles <br />MULTIPLY<br />
    7. 7. to business owners, executives and professionals<br />CONNECT<br />strategic partnerships that can send you more business<br />CREATE<br />by providing solutions to online associations and groups<br />LEAD<br />How You Can Use It<br />
    8. 8. How You Can Use It<br />blogging<br />your thoughts and vision about your industry, products or services<br />SHARE<br />free information about how you help clients or customers<br />GIVE<br />content that can help others in their business or life<br />CREATE<br />
    9. 9. How You Can Use It<br />SHARE<br />your personality and passion<br />relationships through face to face interaction<br />BUILD<br />by being approachable and authentic<br />ENGAGE<br />
    10. 10. How You Can Use It<br />how your product or service can bring a client value<br />TEACH<br />LEAD<br />with new thoughts and vision<br />on the processes and systems that make you unique<br />EDUCATE<br />
    11. 11. Should You Use Social Media?Best Practices in Relationship Building<br />
    12. 12. Most organizations believe they are capable of participating in social media<br />
    13. 13. Companies on the wrong goals<br />
    14. 14. Each new step of human activity has introduced 50x productivity<br />
    15. 15. Recognize the need to change and… (symptoms)<br />
    16. 16. A New “Normal” is Here<br />
    17. 17. Assets, Not Liabilities<br />Communicators, Not Cogs<br />
    18. 18. Successful Companies<br />Adapt and integrate to the new “normal”<br />Create ambition and intellectual curiosity <br />Be unified and interdependent<br />Feel comforted and opportunistic not threatened or menaced<br />Are selfless and generous with their success<br />Productivity increases<br />View employees as assets<br />
    19. 19. Focus on New Results<br />
    20. 20. Success is tied to emotional intelligence<br />
    21. 21. That’s greatDavid, but how can I bring change this evening?<br />
    22. 22. Give employees a voice<br />
    23. 23. Realize this isn’t simple but a necessary culture shift<br />
    24. 24. Crush the distance<br />
    25. 25. Build trust<br />
    26. 26. Reflect on how your company operates<br />
    27. 27. Social Media.<br />
    28. 28. Well, maybe.<br />
    29. 29.
    30. 30. David Tolboe<br />Chief Operating Officer<br />The Entrepreneur Life Radio Show<br />KNUU 970 Wednesdays 1pm<br />For an expanded version of this presentation, please<br />