Twitter: WII-FM

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A presentation prepared for Public Relations Student Society of America at Georgia University. Learn why PR students should get involved in Twitter . . . and what to watch out for.

A presentation prepared for Public Relations Student Society of America at Georgia University. Learn why PR students should get involved in Twitter . . . and what to watch out for.

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  • But first . . . A Test. I’ll show you a word, number or character. . . You tell me what it means.Photo Credit: http://www.flickr.com/photos/49503156729@N01/11827393/
  • Number of characters you can use in a tweet
  • A message sent on Twitter
  • The symbol you use to identify that you’re replying to someone
  • Retweet = Forwarding a message written by someone else
  • Hashtag = Used to identify a category or theme for your message. Example: #FollowFriday or #GSUPRSSA (or #TopChef, #NASCAR)
  • Direct Message = A private message sent to just one person. (And a “twoops” is an accidental @ message when you meant to send a DM)
  • The Fail Whale = Image used when Twitter is down
  • Twitter clients. Easier for many to use than the web-based interface
  • The question that Twitter asks you to answer.
  • This makes more sense to me . . . Answer the question “What has captured your interest?”Share ideas, links, things that made you scratch your head or laugh . . . Ask questions.
  • So you’re probably thinking . . . What’s in it for me?I’ve broken it down into four main categories.
  • Learn
  • LaughImage Credit: http://www.flickr.com/photos/7900943@N06/2415832454/
  • SharePhoto Credit: http://www.flickr.com/photos/58117789@N00/534883941/
  • NetworkPhoto Credit: http://www.flickr.com/photos/13053707@N00/102413554/
  • Remember these two things:
  • FIRST:For you to benefit from Twitter, you MUST be following “good” people or accounts. Otherwise, you’re wasting your time.What was it like when you FIRST started using Twitter?Image Credit: http://www.flickr.com/photos/51035764102@N01/2002866892/
  • Here are two lists of people to get you started. The Starter Pack for PR Students has PR pros, professors, and more. The GSU_PR list contains Georgia Southern PR Students, Recent Grads & Faculty.
  • SECOND: Keep it clean. Potential employers (and your professors . . . Maybe even your parents!) may read anything you write and post online.
  • And these last three aren’t about TwitterImage Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • Keep yourself informed about the world of PR. I read Ragan’s PR Daily (it comes to my e-mail each morning), and I listen to For Immediate Release (twice a week) and Inside PR (once a week).

Transcript

  • 1. in 140 Minutesor Fewer(way fewer)
    @BarbaraNixon
  • 2. First . . .A Quick QuizAbout Twitter
    A Test
  • 3. 140
  • 4. Tweet
  • 5. @
  • 6. RT
  • 7. #
  • 8. DM
  • 9.
  • 10. TweetDeck, Tweetie, Tweed & Seesmic
  • 11. “What are you doing?”
  • 12. What has captured your interest?
  • 13. WII-FM
  • 14. Learn
    Learn
  • 15. Laugh
    Laugh
  • 16. Share
    Share
  • 17. Network
    Network
  • 18.
  • 19. Following > Followers
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Public Relations Faculty
    Georgia Southern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bnixon@georgiasouthern.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blogs: publicrelationsmatters.com & learnercentered.wordpress.com