The Impact Of Social Media
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An amalgamation of Social Media stats and info along with some examples of the good and the bad. And of course what it means for the way organisations talk to customers.
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The Impact Of Social Media
- 1. The Impact of Social Media Tony Cocks tonyc@microsoft.com
- 2. In 30 minutes or less • What • Why • Bad • Good • Action
- 3. What?
- 4. Social Media • A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction. Search Engine Watch
- 5. Social Media • A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction. Search Engine Watch
- 10. Why?
- 11. 96% of generation Y have joined a social network
- 12. 34% of bloggers post opinions about products or brands
- 13. 78% of consumers trust peer recommendations 14% trust advertisements
- 14. 1. China 2. India 3. United States 4. Facebook If Facebook were a country it would be 5. Indonesia the 4th biggest in the 6. Brazil world 7. Pakistan 8. Bangladesh
- 16. 80% of Twitter usage is on mobile devices, people update anywhere, anytime.
- 17. The Challenge Employees want to use consumer technology in the enterprise IT wants “enterprise-ready” tools: secure, controlled, compliant, and manageable
- 18. Bad
- 20. So what goes on tour stays on
- 21. Good
- 25. Action
- 26. Ban it Embrace it Ignore it
- 27. Social media isn’t a strategy. It’s a set of extra communications tools that potentially allows you to get personal.
- 28. The customer is now in charge.
- 29. Social media won’t make you a better company or make people love you, unless…
Editor's Notes
- Social Media is word of mouth with Super Powers
- Corporate web sites no longer the way for find out about your companyAlmost 2 billion web users (give or take)74% use social networks and blogs Searching for informationOpinion, Successes/Failures, Experiences, Values, Image, Interaction/with you/with customers, Transparency
- Biggest growing demographic on Facebook is 55-65 yr old females.Facebook user ages front and back ended.The British Womens Two Man Bobsleigh team (seems odd saying that) met on Facebook. Nicola Mincello/Gillian Cooke
- Twitter is gaining popularity day by day. Since it started, its traffic has increased from 500 tweets per day in 2007 to almost 50m tweets per days according to the recent statistics shown by the twitter analytics team. Twitter Blog reports that there were almost 1.2b tweets that were send through twitter’s network in the January which is almost equal to 39m tweets per day. The massive growth was almost 1400% which is great for all the people who used to advertise and promote their businesses using twitter. As of now, the stats shows that 50m tweets per day have been seen on Twitter as shown in the graph below.
- Imagine what this means for bad customer experiences!
- Talking points:Reason why some organizations have been slow to adopt social computing or unaware of its importanceThere is tension around adopting social computing within the enterprise.Employees are pushing for the technology to be used in the enterprise. End users want to bring in technologies they feel comfortable with and what they feel will enhance their productivity. IT is hesitant to incorporate a new set of tools to manage. IT is concerned with security and compliance issues that come with adopting new technologies. IT has to leverage more bandwidth for governance on social computing technologies.
- This is Michael…he used to work for Domino Pizzahttp://www.computerweekly.com/blogs/editors-blog/2009/04/dominos-creates-twitter-accoun.html
- Choose how you embrace it, but embrace it you must at some point.
- If you haven’t got a strategy today you absolutely need to be thinking about developing one. One approach comes from an iconic 60s band, the Grateful Dead, whose archives have recently been donated to the University of California at Santa Cruz. Focus on the loyal fans. Telephone hotline to alert them to its touring schedule ahead of any public announcement, reserved for them some of the best seats in the house, and capped ticket prices. Only in the 80’s did the rest of the world catch up with these ideas. A customer-first view. They also decided not to stop people making bootleg recordings of their concerts, figuring that what they lost in royalties would be more than compensated for by being more widely known, and by the resulting sales of merchandise. They were right.Think what they Grateful Dead could have done if they’d able to use MySpace, Twitter or Facebook.
- The brand is less important than what people are saying about it…and saying about it on line.
- You’re doing your job right. Thinking about putting the customer first so they then talk and share this with their friends.