Sometimes it is most instructive to look at design patterns in reverse-- as a set of anti-patterns. In this talk, Bill Scott will explore the common mistakes that designers & developers make when attempting to craft a rich web experience. Bill will use counter-examples from consumer facing web sites (both inside & outside of Yahoo!) as well as from enterprise web applications to illustrate the right way to design.

1. When Designers Get Too Clever
Anti-Patterns: Avoiding the Traps of Bad Design
Bill Scott
Director, UI Engineering
netflix.com
b.scott@yahoo.com

2. background

3. 7,500,000 7,000
Netflix subscribers Instant Watching titles
55,000,000 2 billion+
DVDs in inventory user ratings
90,000 2 million
DVD titles movies rated daily by users
1.8 million 100+
shipped on average daily shipping points
95%
of inventory shipped each
quarter