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FOWD November 2007
The document critiques the so-called 'Web 2.0 look,' characterized by vibrant colors and design cliches, arguing that it lacks genuine meaning and is merely a trend. It emphasizes that design should be about originality rather than following cliches and trends that can lead to misunderstanding in web design. Ultimately, it calls for designers to assert their creativity and educate clients about the nature of design rather than succumbing to trends.
