Slide stack from Internet Safety session at Greenhill School.

1. Internet Safety
Your Kids Are Home
But
Do You Really Know
Where Your Kids Are?

8. Bad?
Technology
Good?

10. Trends in the
World of the
Digital Native

11. Generation M: Media
15 Key Findings
• Time with Media • Media Use:
• Media in Home grades/contentment
• Bedroom/Household Media • Television
• Time on other activities • Music
• Demographic • Computers and Internet
• Parental Rules • Digital Divide
• New vs. Old • Reading
• Media Multitasking • Video Games
Source: Media in the Lives of 8-18 Year-olds: Kaiser Family Foundation study, March 2005

12. In a typical day, percentage of 8-18 year olds who spend
more than an hour…
100
90
80 66
70
60 44
50
40 28
30 22 19
20
10
0
C
Vi
R
TV
M
om
ea
us
de
di
ic
o
pu
ng
G
te
am
rs
es
Source: Media in the Lives of 8-18 Year-olds: Kaiser Family Foundation study, March 2005

15. Teens use the Internet…
PEW Internet Life Project (2007)

16. PEW Internet Life Project (2007)
PEW Internet Life Project (2008)

17. Teens Creating Content
PEW Internet Life Project (2007)
PEW Internet Life Project (2007)

18. PEW Internet Life Project (2007)
PEW Internet Life Project (2007)

19. Teens remix content…
PEW Internet Life Project (2007)
PEW Internet Life Project (2007)

20. Teens create blog or journal…
PEW Internet Life Project (2007)
PEW Internet Life Project (2007)

22. Generation M: Media
15 Key Findings
• Time with Media • Media Use:
• Media in Home grades/contentment
• Bedroom/Household Media • Television
• Time on other activities • Music
• Demographic
• Computers and Internet
• Parental Rules
• Digital Divide
• New vs. Old
• Reading
• Media Multitasking
• Video Games
Source: Media in the Lives of 8‐18 Year‐olds: Kaiser Family Foundation study, March 2005

23. Teens Online
• 74% of online teens use IM
• 69% of teen instant messengers use IM at least several times
a week
• 37% have used IM to write something that they would not
have said in person
• 22% of teen Im’ers have shared their password with a friend
Source: Pew Internet & American Life Project: A Nation Online, 2002

24. Teens Online
• 17% of Im’ers have used IM to ask someone out; 13% to
break up
• 24% of teens that have used IM’s and email or chat rooms
have pretended to be a different person when they were
communicating online
• 15% of online teens and 25% of older boys online have lied
about their age to access a website
Source: Pew Internet & American Life Project: A Nation Online, 2002

25. Risky Business Online
Sent prank e-mail (spoofing)
Lied about age to access website
Shared password
Exchanged e-mail or IM with
stranger
Received e-mail or IM from stranger
0 10 20 30 40 50 60 70
Percent of Online Teens
Source: Pew Internet & American Life Project: A Nation Online, 2002

26. Child at Risk?
• Large amounts of time online
• Pornography on child’s computer
• Child receives phone calls from adults you don’t know
• Computer is in the child’s room

27. Child at Risk?
• Child becomes withdrawn from family
• Child is using an online account belonging to someone else
• Child hides screen when you enter room
• Child receives mail, gifts or packages from someone you
don’t know

28. Case Study-
Costa Mesa

30. E-mail
• Hotmail
• Gmail
• Yahoo mail

31. IM
• AIM
• Yahoo Messenger

32. Brian Doyle- Deputy Press Secretary for
Do You Know This Man?
Homeland Security

33. Chat Rooms
• Yahoo Chat

34. IM/Chat room Danger-
Dateline

35. Social Networks
• MySpace
• Face Book

36. Social Networks
Do you ever use these sites to…?
Stay in touch with friends you 91% yes
see a lot
Stay in touch with friends you 82% yes
rarely see in person
Make plans with your friends 72% yes
Make new friends 49% yes
Flirt with someone 17% yes
Pew Internet and American Life Project: Social Networking Websites and Teens, January 2007

37. Social Networks
Demographics: percentages by group
Boys 51%
Girls 58%
Age:12-14 45%
Age:15-17 64% (significant)
Age by Gender:
Boys 12-14 46%
Girls 12-14 44%
Boys 15-17 57%
Girls 15-17 70% (significant)
Pew Internet and American Life Project: Social Networking Websites and Teens, January 2007

39. 6 Degrees of Bacon
Hubs and Connectors

41. Profile of a School

42. Demographics of GH MySpace Members 2004 – 2009
Collected December 8, 2005
30
2007
2006
25
20
Female
Number of Members
2009
Female
2008
15 2005
Female
10 Female Female
2004
Male
Male Male
5 Female
Male
Male
Male
0

43. 18 20.5
male
Demographics of Greenhill Female 20
16
Members of MySpace Avg Age
2004 - 2009 19.5
14 Data Collected December 8, 2005
19
Average Reported Age
12
Number of Members
18.5
10 18
8 17.5
17
6
16.5
4
16
2
15.5
0 15
2004
1 2005
2 2006
3 2007
4 2008
5 2009
6
Grad Year

44. 18 20.5
male
Demographics of Greenhill Female 20
16
Members of MySpace Avg Age
2004 - 2009 19.5
14 Data Collected December 8, 2005
19
Average Reported Age
12
Number of Members
18.5
10 18
8 17.5
17
6
16.5
4
16
2
15.5
0 15
2004 2005 2006 2007 2008 2009
1 2 3 4 5 6
Grad Year

45. 18 20.5
male
Demographics of Greenhill Female 20
16
Members of MySpace Avg Age
2004 - 2009 19.5
14 Data Collected December 8, 2005
19
Average Reported Age
12
Number of Members
18.5
10 18
8 17.5
17
6
16.5
4
16
2
15.5
0 15
2004 2005 2006 2007 2008 2009
1 2 3 4 5 6
Grad Year

46. 18 20.5
male
Demographics of Greenhill Female 20
16
Members of MySpace Avg Age
2004 - 2009 19.5
14 Data Collected December 8, 2005
19
Average Reported Age
12
Number of Members
18.5
10 18
8 17.5
17
6
16.5
4
16
2
15.5
0 15
2004 2005 2006 2007 2008 2009
1 2 3 4 5 6
Grad Year

47. 18 20.5
male
Demographics of Greenhill Female 20
16
Members of MySpace Avg Age
2004 - 2009 19.5
14 Data Collected December 8, 2005
19
Average Reported Age
12
Number of Members
18.5
10 18
8 17.5
17
6
16.5
4
16
2
15.5
0 15
2004 2005 2006 2007 2008 2009
1 2 3 4 5 6
Grad Year

48. 18 20.5
male
Demographics of Greenhill Female 20
16
Members of MySpace Avg Age
2004 - 2009 19.5
14 Data Collected December 8, 2005
19
Average Reported Age
12
Number of Members
18.5
10 18
8 17.5
17
6
16.5
4
16
2
15.5
0 15
2004
1 2005
2 2006
3 2007
4 2008
5 2009
6
Grad Year

49. Demographics of GH MySpace Members 2004 – 2009
Collected January 6, 2006
35 2007
30
2006
25
Female
Number of Members
2008
20 Female
2009
15 2005
Female Female
2004
Female
10
Female
5
2010
Female
0

50. Rate of Growth- 1 Month Period
Dec. 8, 2005 – Jan. 6, 2005
Grad Growth Percent Over-all Growth in 20%
Year Increase Sample
2004 3 50 Total Students listed as 211
Current
2005 1 8
Total Students Listed as 243
2006 4 17
GH minus Current
2007 5 19
Total Students listed as 8% increase
2008 6 43 Current
2009 0 0
2010 1 100 Total Students Listed as 12% increase
GH minus Current

51. 35
4 Month Trend at Greenhill
30
MySpace
25
Members
20
Dec
Jan
Mar
15
10
5
0
2004 2005 2006 2007 2008 2009 2010
Year

52. Face Book- Greenhill School
(Sample taken March 27, 2006)
100
90
80
70
60
Members
50
40
30
20
10
0
2006
1 2007
2 2008
3 2009
4 2010
5
Year

53. Face Book vs. MySpace
(sample taken March 27, 2006)
1950-2005 MySpace
Alumni MySpace
Grouping
Current Students MySpace
MySpace MySpace- Alumni + Current Students
Face Book Face Book- Current Students
0 50 100 150 200 250 300 350 400
Mem bers

54. Who do you Want to attract?

55. What Image Do You Project?

61. Other Considerations
College Admissions

62. Other Considerations
Hard to Remove Content

63. Experts to students: Watch what you post online
Information on sites such as MySpace.com could come back to
haunt users (eSchool News March 1, 2006)
Many employers hire companies to conduct background checks,
but "Googling" job applicants serves as an additional hiring tool-
Charles Fleischer, an employment lawyer and author of The
Complete Hiring and Firing Handbook.
David Hawkins, director of public policy for the National
Association for College Admissions Counseling. Still, Hawkins
said, "the potential for a student to trip himself up is certainly
greater than it was even 10 years ago."

64. YourSpace

65. TheirSpace

66. Case Study
FONTANA, California (AP) -- Five boys who
posted a fake profile of a 15-year-old girl as an
Internet prank helped police arrest a 48-year-old
man who tried to meet the fictitious teenager for
sex, authorities said Monday. (March 7, 2006)

67. Case Study
COSTA MESA, California (AP) -- A middle school
student faces expulsion for allegedly posting
graphic threats against a classmate on the
popular MySpace.com Web site, and 20 of his
classmates were suspended for viewing the
posting, school officials said. (March 2, 2006)

68. Use Safety Features of Social
Networks
• Follow suggested guidelines
• Limit your profile
• Limit to invites
• Block offenders
• Never personal location information
• Report Abuse

71. If you suspect problems?
• Communication
• Review Computer
• Caller ID
• Check Phone Records
• Monitor Access
• And…
5

72. Contact Law Enforcement if…
• Your child or anyone in the house has received child
pornography
• Your child has been sexually solicited by someone who
knows that your child is under 18 years of age
• Your child has received sexually explicit images from
someone that knows your child is under the age of 18

73. What Can You Do To Prevent…?
• Communication
• Spend time with your child on-line
• Keep computer in a common room
• Install and use parental controls
• Monitor access to child’s account, e-mail
• Teach about on-line resources
• Remember- Child is not at fault- Keep
communication open.
7

74. Instruct Your Children
1. To never arrange a face-to-face meeting with someone
they met online
2. To never upload (post) picture of themselves onto the
Internet or on-line service to people they do not personally
know
3. To never give out identifying information such as their
name, home address, school name or telephone number
4. To never respond to messages or bulletin board postings
that are suggestive, obscene, belligerent or harassing

75. Instruct Your Children
5. To never download pictures from an unknown source, as
there is a good chance there could be sexually explicit
images
6. That whatever they are told on-line may or may not be true.

76. Consider This…
People can “be” anyone they choose to be online.
“That cute 21 year old guy may not be cute, may not
be 21 and may not be a guy!”
“Just because they sent you a picture, does not
mean it is THEIR picture. Or their picture taken
within the last three decades.”

77. Personal Information
Information that could be used to find or identify you in real life.
• Real Name • Sports Team
• Address • Health Club
• Phone Numbers • Place of Employment
• Cell Number • Links to other profiles
• Picture with identifying • Links to other websites
information

78. What About the Law?
• Cyberscammer Sentenced to 30
months for using deceptive Internet
names to mislead minors to x-rated
sites. (Feb 26, 2004)
• www.disneyland.com (misspellings),
www.britneyspears.com (misspellings)
www.teltubbies.com,
www.bobthebiulder.com

79. What can you do?
Dateline

80. What Else Can You Do?
• New Operating Systems
• ISP Parent Services
• Third-party filters

81. What Else Can You Do?
• Be there for your kids
• Love them
• Talk to them
• Surf with them
• Laugh with them

82. How Safe Are You?