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New Pinterest Contest Guidelines Make it Into Terms of Service
New Pinterest Contest Guidelines Make it Into Terms of Service
New Pinterest Contest Guidelines Make it Into Terms of Service
New Pinterest Contest Guidelines Make it Into Terms of Service
New Pinterest Contest Guidelines Make it Into Terms of Service
New Pinterest Contest Guidelines Make it Into Terms of Service
New Pinterest Contest Guidelines Make it Into Terms of Service
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New Pinterest Contest Guidelines Make it Into Terms of Service

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  • 1. Mini Law Lesson New Pinterest Contest Guidelines Brian Heidelberger bheidelb@winston.com Twitter @briheidelberger Info @ www.winston.com/bheidelberger
  • 2. IMPORTANT DISCLAIMER • I am not your attorney. • This is not legal advice. 2
  • 3. Pinterest is All About Avoiding Spam • “Contests can … motivate people to add Pins they aren’t truly interested in, which is why Pins from contests can often feel irrelevant and even spammy.” -Pinterest 3
  • 4. Pinterest Will No Longer Allow Contests That … • Suggest that Pinterest sponsors or endorses them or the promotion • Require people to Pin from a selection (like a website or list of Pins) • Make people Pin the contest rules 4
  • 5. Pinterest Will No Longer Allow Contests That … • Run a sweepstakes where each Pin, board, like or follow represents an entry • Encourage spammy behavior, such as asking participants to comment • Ask to vote with Pins, boards or likes • Require a minimum number of Pins 5
  • 6. Follow me on Twitter @BriHeidelberger 6
  • 7. More Mini Law Lessons youtube.com/AdAge.com & youtube.com/BrianHeidelberger 7

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