Toastmasters Belgium Web Presence Workshop @ SHAPE 15/06/2013


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Workshop on how Toastmasters Clubs can benefit from a good web presence.
Presented at the Toastmasters Officer Training 15/06/2013 at SHAPE (Mons - Belgium). By Renaat Toppets and Hans De Raeve.

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Toastmasters Belgium Web Presence Workshop @ SHAPE 15/06/2013

  1. 1. Toastmasters BelgiumImprove our online PresenceWorkshop Toastmasters Online
  2. 2. AgendaRenaat Toppetswww.lifehacking.nlHans De
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  5. 5. 5
  6. 6. 6WHY
  7. 7. WHY to improve online presence?- Attract new and retain existing members. Introduce more people to the value ofToastmasters Improve the value for the members- Create more interaction between the clubs- Marketing Toastmasters International Toastmasters Belgium Toastmasters Club
  8. 8. Why grow the number of members?•Make Belgium a better place•Greater representation of Toastmasters•Greater financial resources•More helping hands
  9. 9. Why grow the number of members?•Diversity = Learning•More enthusiasm•The Distinguished Club Program (DCP)• Membership - Education – Training – Administration• 7: Four new members• 8: Four more new members• And: 20 members or growth 5 new
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  13. 13. http://support.toastmastersclubs.orgThe advantages of Free ToastHost Webhost specifically for Toastmasters Easy-to-use web-based software Maintained and supported by a group ofToastmasters Free - there is no-cost for this service! Good Support forum
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  15. 15. The goal of a club website Information for members Attract new members• Inform on toastmasters• Valuable content on public speaking & Leadership• Testimonials
  16. 16. What Makes A Good Website?Content =
  17. 17. What makes good content?18*epublishmedia
  18. 18. Content Club Website•The club name•Accurate contact phone number•What is Toastmasters?•The features and benefits of TM•The mission and purpose of the club
  19. 19. Content Club Website• Meeting time and location• Information, Pictures, Video• Meet our members• Testimonials (Social Proof)• Link to the district website.• Link to the Toastmasters Int. website
  20. 20. Where to find info and help?•The Distinguished Club Program (DCP)•Free ToastHost•Toastmasters International Office Resources•Toastmasters District 25 Resources
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  22. 22. www.toastmasters.orgCHANNELSPlurk, Orkut, Tumblr, Yelp, Yammer, StumbleUpon, FourSquare,MySpace, Prezi …Focus on- Facebook- LinkedIn- Twitter
  23. 23. www.toastmasters.orgINTRODUCTIONSome figures about Social Media in Belgium• +/- 5.000.000 Facebook accounts• +/- 1.500.000 LinkedIn accounts• +/- 170.000 Twitter accounts
  24. 24. www.toastmasters.orgINTRODUCTIONWhy are Social Media so popular?• Staying in touch with family and friends from anywhere• Connecting to others with shared hobbies or interests• Curiosity: see what others are doing• Interactive• Fun!
  25. 25. www.toastmasters.orgINTRODUCTIONSocial Media is a perfect platform for promoting Toastmasters• Show people what your club does• Make it more real• Encourage prospective members to attend a meeting• Get in direct contact with members and prospective membersIt doesn’t cost money, only TIME
  26. 26. www.toastmasters.orgCHANNELS: FacebookFacebookMost popular social platformUsed by• Individuals : account• Groups of individuals : group• Companies & organisations : page
  27. 27. www.toastmasters.orgCHANNELS: FacebookFacebook Pages• Representation of your club as a brand• Visible to everyone• Make your club more real
  28. 28. www.toastmasters.orgCHANNELS: FacebookContent• Static content [Link]• Banner• Logo• About• Description• Mission• Location• Contact information
  29. 29. www.toastmasters.orgCHANNELS: FacebookContent• Dynamic content [Link]• ‘Status update’• Post text• Share pictures• Ask questions• Start discussions Engage with the audience
  30. 30. www.toastmasters.orgCHANNELS: FacebookFacebook Groups [Link]• Platform for discussion• Share photos and files• Can be public or private• Private for club members• Public for prospective members
  31. 31. www.toastmasters.orgCHANNELS: FacebookFacebook Events [Link]• Announcements of meetings, workshops, open days• Details can be discussed in advance• People can join• List of participants• Integration into calendar
  32. 32. www.toastmasters.orgCHANNELS: LinkedInSocial networking website for people in professional occupationsLinkedIn Groups• Start discussions• Ask questions (‘poll’ – multiple choice)• Get answers
  33. 33. www.toastmasters.orgCHANNELS: TwitterMicroblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". [Link]• Follow users / be followed• Talk about one idea• Refer to website or article• Answer short questions• Specific functionality:• @: refer to another account• # : hashtag: easier to search for a topic• Retweet: post another tweet to your account• Reply
  34. 34. www.toastmasters.orgCONTENT• Link to meeting agenda [Link]• Meeting minutes [Link]• Pictures [Link]• Inspirational quotes [Link]• Public speaking tips• Text [Link]• Video’s [Link]• Check-in [Link]• Start topics [Link]
  35. 35. www.toastmasters.orgGENERAL POINTS OF ATTENTION• Privacy• Ask people before posting pictures or mentionning their names• House style & branding• Club is part of an international organisation• Content• Do’s: about Toastmasters, public speaking, leadership …• Don’ts: politics, non-related topics• Frequency• Not too much: can be irritating• Not too less: people will lose attention Facebook: 2 – 3 x a week
  36. 36. www.toastmasters.orgCONCLUSION• Many people are using Social Media• Social media is an easy way to reach members & prospectivemembers instantly and engage them• Focus on your audience Connect website & Social Media
  37. 37. Integrate Website & Social Media
  38. 38. 39Integrate Website & Social Media
  39. 39. Connect Website & Social MediaWhy?• Create social proof on your website•Website is Structured•Create more visibility, Reach more people•More (inter)-action on your page
  40. 40. Where to find info and help?•Free ToastHost•Toastmasters International Office Resources•Toastmasters District 25 Resources•Facebook•Linkedin•Twitter
  41. 41. What is next?ACTION!Online Presence & Social Media is a good idea for allBelgian clubs …… so improve the webpresence of your club… use the available resources… share and interconnect dedicated Facebook group42
  42. 42. 43THANK YOU !43