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Bridging the Gap Between Seller and Buyer through Social Media Marketing Bernie Borges
History Lesson 1990 to 2000 2000 to 2009
The Problem Traditional Marketing Doesn’t Work Anymore
Buyers Don’t Have to Tolerate It
The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
Marketing 2.0 ,[object Object],Focus on Relationships
Think Like a Publisher! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Three E’s
Wisdom of Crowds
Engage People Where They Are
Engage Influential People
Create a Broad Footprint
Branded Content
Video: Will it Blend?  Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
Local Restaurant Blogs, Video, Facebook, SEO
B2B Blog Home Run
Residential Real Estate Sales Triple 3 Websites 1 Blog 1 Guest Column Twitter Facebook Chris Griffith Realtor Keller Williams  Elite Realty
Nothing Beats WOM(beat)!
Attorney 2.0: Brent Britton
Avoid Social Media Abstinence
Trust, Relationships, Profit
Bernie Borges: CEO, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Winning Strategies on the Web!
Connect with Bernie Borges… Email:  [email_address] Website:  http://www.findandconvert.com/ Blog:  http://www.findandconvert.com/blog/ Twitter:  http://twitter.com/berniebay LinkedIn:  http://linkedin.com/in/bernieborges Facebook Fan Page:  http://companies.to/findandconvert   Book:  http://www.findandconvert.com/marketing-20-book/

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Marketing 2.0, Why Traditional Marketing Doesn't Work Anymore