Online Marketing Inside Out
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Online Marketing Inside Out

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Slides from my Online Marketing presentation at Barcamp Birmingham (barcampbham3) May 2, 2009

Slides from my Online Marketing presentation at Barcamp Birmingham (barcampbham3) May 2, 2009

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Online Marketing Inside Out Online Marketing Inside Out Presentation Transcript

  • Online Marketing Modern day marketing tactics to help you reach new customers, build your brand, and improve loyalty
  • 21st Century PR
  • What is Public Relations? The practice of managing the public image of a company, organization, or person.
  • Do I still need to write press releases? • Short answer, maybe. • What are they good for? • SEO • Traffic • Buzz • Other ways to disseminate information
  • When should you write a press release? • Announce a new product or service • Case studies with clients/customers • New employees • Awards or third party recognition
  • What to Include? • Just text?? • Logo/Photos • Video • Hyperlinks • Quotes
  • Sample Press Release Photo,Video Quotes Hyperlinks
  • Sending Press Releases • Emailing Journalists Directly • Online Newswires • Your Website • Bloggers
  • Newswires PAID FREE • • PRweb.com PR.com • • eReleases.com PRLog.com • • Marketwire.com 24-7pressrelease.com • • BusinessWire.com PRLeap.com
  • Social Media
  • Social Media
  • Word of Mouth • Your customers are talking about you whether you participate or not.
  • Types • • Blogging Social News • • Microblogging Podcasts • • Photo Sharing Online Forums • • Video Sharing Networking/Community • Bookmarking
  • Rule #1 Be Human
  • Steps to Participation • Listen • Join • Participate • Create
  • Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers
  • Join • Where? • What’s appropriate? • How to maintain? • Tips...
  • Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News
  • Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience
  • Transparency... • Double-edged sword • Be cautious • Create a social media policy http://123socialmedia.com/2009/01/23/ social-media-policy-examples/ http://gretemangroup.com/blog/index.php/ 2009/01/social-media-policy/
  • Monitoring Your Brand
  • Why Should You Monitor Your Brand? • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (fiery batteries) • Amazon.com (#amazonfail)
  • What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names
  • Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services
  • Brandon Eley @beley Online Marketing Inside Out Released May 2009 www.brandoneley.com www.kelseyads.com
  • Online Marketing Inside Out by Brandon Eley & Shayne Tilley Chapter 1: The Changing Face of Marketing Chapter 2: 21st Century Public Relations and Media Chapter 3: Turn Page Views into Profit Chapter 4: Search Engine Optimization Chapter 5: Social Media Chapter 6: Email Marketing Chapter 7: Affiliate Marketing Chapter 8: Online Advertising Chapter 9: Tying It All Together