Online Marketing Inside Out

Online Marketing Modern day marketing tactics to help you reach new customers, build your brand, and improve loyalty

21st Century PR

What is Public Relations? The practice of managing the public image of a company, organization, or person.

Do I still need to write press releases? • Short answer, maybe. • What are they good for? • SEO • Trafﬁc • Buzz • Other ways to disseminate information

When should you write a press release? • Announce a new product or service • Case studies with clients/customers • New employees • Awards or third party recognition

What to Include? • Just text?? • Logo/Photos • Video • Hyperlinks • Quotes

Sample Press Release Photo,Video Quotes Hyperlinks

Sending Press Releases • Emailing Journalists Directly • Online Newswires • Your Website • Bloggers

Newswires PAID FREE • • PRweb.com PR.com • • eReleases.com PRLog.com • • Marketwire.com 24-7pressrelease.com • • BusinessWire.com PRLeap.com

Social Media

Word of Mouth • Your customers are talking about you whether you participate or not.

Types • • Blogging Social News • • Microblogging Podcasts • • Photo Sharing Online Forums • • Video Sharing Networking/Community • Bookmarking

Rule #1 Be Human

Steps to Participation • Listen • Join • Participate • Create

Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers

Join • Where? • What’s appropriate? • How to maintain? • Tips...

Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News

Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience

Transparency... • Double-edged sword • Be cautious • Create a social media policy http://123socialmedia.com/2009/01/23/ social-media-policy-examples/ http://gretemangroup.com/blog/index.php/ 2009/01/social-media-policy/

Monitoring Your Brand

Why Should You Monitor Your Brand? • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (ﬁery batteries) • Amazon.com (#amazonfail)

What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names

Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services

Brandon Eley @beley Online Marketing Inside Out Released May 2009 www.brandoneley.com www.kelseyads.com

Online Marketing Inside Out by Brandon Eley & Shayne Tilley Chapter 1: The Changing Face of Marketing Chapter 2: 21st Century Public Relations and Media Chapter 3: Turn Page Views into Proﬁt Chapter 4: Search Engine Optimization Chapter 5: Social Media Chapter 6: Email Marketing Chapter 7: Afﬁliate Marketing Chapter 8: Online Advertising Chapter 9: Tying It All Together

Online Marketing Inside Out

by Brandon Eley on May 03, 2009

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Online Marketing Inside Out — Presentation Transcript