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Location Based Marketing for Small Businesses

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Slides from presentation to the Mobile Bay AAF chapter on 1/20/2011

Published in: Business
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Location Based Marketing for Small Businesses

  1. 1. LOCAL ONLINE MARKETING for small businesses
  2. 2. GROWTH OF MOBILE
  3. 3. LOCATION, LOCATION, LOCATION
  4. 4. “Simply put, location changes everything.” Matthew Honan, Wired Magazine
  5. 5. FOURSQUARE
  6. 6. Leave Tips
  7. 7. Leave Tips Make To-Do Lists
  8. 8. Leave Tips Make To-Do ListsSee Who’s Nearby
  9. 9. Leave Tips Make To-Do ListsSee Who’s Nearby Shout to Your Friends
  10. 10. PROMOTIONS
  11. 11. TYPES OF PROMOTIONS
  12. 12. TYPES OF PROMOTIONS• Mayor Special
  13. 13. TYPES OF PROMOTIONS• Mayor Special• Frequency Special
  14. 14. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special
  15. 15. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special
  16. 16. TYPES OF PROMOTIONS• Mayor Special• Frequency Special• Count Special• Custom Special• Venue Regulars Special
  17. 17. CREATE A PROMOTION• For the mayor or anybody?• Every X checkins• Does it repeat?• Add details• Submit
  18. 18. FACEBOOK PLACES
  19. 19. TYPES OF DEALS
  20. 20. TYPES OF DEALS• Individual Deals
  21. 21. TYPES OF DEALS• Individual Deals• Loyalty Deals
  22. 22. TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals
  23. 23. TYPES OF DEALS• Individual Deals• Loyalty Deals• Friend Deals• Charity Deals
  24. 24. CREATING A DEAL• Choose a type• Give it a name• Set dates & times• Save it
  25. 25. EXAMPLES
  26. 26. CLAIM YOUR LISTING• Foursquare• Facebook Places• Gowalla• Brightkite
  27. 27. NOT JUST GAMES
  28. 28. PLACES
  29. 29. CLAIM YOUR PLACES• Google Local Business Center• Yahoo Local• Bing Local Listing Center
  30. 30. THERE’S AN APP FOR THAT
  31. 31. QR CODES
  32. 32. BRANDON ELEYInteractive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com

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