Ruth Colvin Clark


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Ruth Colvin Clark

  1. 1. Ruth Colvin Clark A leader in the field of IDT: By Habibah Khan IDT 8052 Instructional Design and Technology 08/02/2012
  2. 2. Why I chose Ruth Colvin clark I chose Ruth Clark because of:  her impressive contributions to the field of IDT nationally and internationally  She has the unique characteristics of translating research into usable guide line.  She is a leader to emulate.  She has a company of her own which isVERY successful.
  3. 3. Biography/ Education  Ruth Clark was born in San Francisco, California.  After graduating high school, Clark went on to earn a Bachelors of Arts in Biology and Chemistry, graduating Magna Cum Laude from Immaculate Heart College in 1964.
  4. 4.  She then went on to earn a Masters of Arts in Biological Chemistry from the Department of Biology at the University of California, Los Angeles in 1966.  In 1998, Clark completed her Doctor of Education degree in Instructional Psychology from the School of Education at the University of Southern California.
  5. 5. Contribution to the field IDT  Dr. Clarks' work mostly emphasized: cognitive and evidence-based methods for training and performance improvement,  effective use of graphics, multimedia and learning, and e-learning.  Ruth Clark is the author of seven books and many articles on applying research evidence to the design, development and delivery of workforce learning.
  6. 6.  She was also aTraining Legend Speaker at the 2007 ASTD ICE event.  Also the founder and CEO forCLARKTraining & Consulting. • offers a full spectrum of training for workforce learning and development professionals.  For over 20 years Dr. Clark has worked as an independent consultant offering workshops, keynotes, and consulting on design and development of workforce learning environments for classroom, asynchronous e-learning, and the virtual classroom.
  7. 7.  Dr. Clark served as training manager for Southern California Edison.  She served as the president of the International Society for Performance Improvement in 1996.  Dr. Clark is the 2006 recipient of theThomas F. Gilbert Distinguished Professional Achievement Award from ISPI.
  8. 8.  And a frequent speaker at ASTD, e-Learning Guild, and ISPI Conferences.  Apart from the awards she’s received for her publications, Clark’s work is also impacting practitioners from all around the world.
  9. 9. Clarks’ Goal  translate valid empirical research into usable guidelines for practitioners.  Clark’s work has centered on cognitive methods for designing training as well as media’s application in instruction.  Evidence-Based Instruction and Cognition LoadTheory.
  10. 10. Some books published by Ruth Clark  ELearning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, 3rd Edition
  11. 11. Efficiency in Learning: Evidence- Based Guidelines to Manage Cognitive Load by Ruth Colvin Clark  "Efficiency in Learning" offers a road map of the most effective ways to use the three fundamental communication of training: visuals, written text, and audio. Regardless of how you are delivering your training materials--in the classroom, in print, by synchronous or asynchronous media--the book's methods are easily applied to your lesson presentations, handouts, references.
  12. 12. "DevelopingTechnicalTraining" has been a reliable resource for both new and seasoned training specialists. The third edition outlines a systematic approach called the Instructional Systems Design (ISD) process shows how to teach technical content. Throughout the book, Clark defines each content type and illustrates how to implement the best instructional methods for delivery in either print or e-learning media.
  13. 13. "Building Expertise" draws on the most recent evidence on how to build innovative forms of expertise and translates that evidence into guidelines for instructional designers, course developers and facilitators, technical communicators, and other human performance professionals. Ruth Colvin Clark summarizes psychological theories concerning ways instructional methods support human learning processes.
  14. 14. “The NewVirtual Classroom" draws on the most current research in multimedia learning as well as practitioner experience to show how to effectively harness the power of the virtual classroom.Written by Ruth Clark, co-author of the best selling "e- Learning & the Science of Instruction," and Ann Kwinn3/4recognized experts in instructional design and workforce learning, this important resource includes guidelines, research, and illustrative examples that clearly show how to leverage the powerful instructional features in the new virtual classroom.
  15. 15. Written by instructional design experts Ruth ColvinClark and Chopeta Lyons, "Graphics for Learning" includes a graphic design model that guides you through the visual planning process--from needs assessment through production. No matter how much or little expertise you have working with graphics, this book will help you boost your return on investment by giving you the information you need to design and implement the most effective visuals. More of her published books can be found on h_Colvin_Clark
  16. 16. Other contributions Dr. Clark also published many articles and journals. One of the popular article was on the Four Architectures of Instruction. She explains that:  Receptive Learning: reflects an absorptive metaphor of learning.  Directive Learning: reflects a behavioral model of learning.  Guided Discovery Learning: reflects a cognitive model of learning.  Exploratory Learning: reflects a cognitive model of learning with a constructivist emphasis. More of her articles can be found on
  17. 17. Conclusion  Ruth Clark’s work over the years has proven to be of vital importance to practitioners in the field of InstructionalTechnology.  She is calling for the field to grow into its professionalism. She says, “We don’t have the professional recognition and the credibility that other professions do and my hope is in the next 20 years we’ll get a lot more of that”.
  18. 18.  Currently, Clark is working on finishing a book on how to use the new virtual classroom technologies effectively.  She is also always looking for partnerships with academic practitioners engaged in long- range programs of experimental research on instructional and other performance support methods.
  19. 19.  She also says “The trick to successful use of delivery medium, electronic or traditional, is to exploit the features of that medium in ways that lead to learning”  In an effort to aid practitioners in the field design more effective e-learning instructional modules, Clark has developed the DVEP model.  The DVEP model stands for Define,Visualize, Engage, and Package.
  20. 20. References  Clark, R. C. (2002). Applying cognitive strategies to instructional design. Performance Improvement, 41(7), 8-14.  Clark, R. C. (2003). Building expertise: Cognitive methods for training and performance improvement.Washington, D.C.: International Society for Performance Improvement.  Clark, R. C., Nguyen, F., Sweller, J. (2006). Efficiency in Learning. San Francisco: Jossey Bass Pfeiffer  Department of Psychology, University of California Santa Barbara. “Richard E. Mayer.” Retrieved from the Internet on March 19, 2006 from  Materi, R. (Fall 2003). A conversation with Dr. Ruth Clark.The Canadian Learning Journal, 8(2), 6,7,10.  ark