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Career in Digital Marketing

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Digital marketing is the use of internet-connected devices such as computers, tablets, smartphones and game consoles to engage customers with online advertising.Internet marketing is becoming more popular day by day. so there is huge scope of internet marketing.

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Career in Digital Marketing

  1. 1. Digital marketing involves marketing and theinternet, along with other new forms of digital media to promote your business online.
  2. 2. • Different Digital Marketing techniques includes -Social Network Marketing, Search EngineOptimization, Viral Marketing, WebAnalytics, Reputation Management.• Importance of this medium of advertising is growingday by day as small business is rapidly embracing anonline presence as a vehicle for marketing andincreasing their customer base.• The shift from analog to digital media, have openedan avenue of a new career option for people to take updigital marketing as their profession.
  3. 3. • Biggest nation in Broadband usage• Highest number of mobile users in world• Strengthening of the Infrastructure• Job opportunities are emerging in the sector
  4. 4. Exciting Career• Constant changes in technology & competition• Constant interaction with vendors and advertisers• A booming sector poised for huge growth• Better paying domain
  5. 5. As digital marketing pertains to knowledge in science, statistics, artistic visualization and e-commerce, student of any field can take up digital marketing as a career.• However, those with degrees in technology and/ or marketing do have an upper-hand.
  6. 6. Requires People with knowledge• Start a career with Internet Marketing as Graduates• MBA’s are preferred
  7. 7. • Recognizing the importance of this, there are manytraining institutes who offer diploma/certificate programs indigital marketing.• Similar to training institutes, management colleges areplanning to start up specialization in Digital Marketing as itinvolves a process of structured learning.• There are many areas of learning in digital marketing likevideo, writing of scripts, marketing, etc.
  8. 8. SEO• Search Engine Marketing• Affiliate Marketing• Brand Marketing• Blogger• Social Media Marketing• Google Adwords• PPC• Training• Freelancing• Entrepreneur
  9. 9. New Media & Digital Media Agencies• Advertising agencies• E-business & E-commerce companies• Companies providing online marketing products &services• Corporate employers recruiting for In-house online marketing related job• SEO & SEM firms
  10. 10. A fresher can expect between 15000-30000 rupees permonth. Sky is the limit for experienced professionals.
  11. 11. SEO Specialist 90 k – 1.5 lpaSEO Coordinator/Associate - 3-6 lpaSEO Ananlyst : 3.60-4.80 lacsSEO Manager : 3-6 lpaSEO Account Manager: 2-3lpaDirector digital marketing:INR 10,00,000 - 15,00,000 P.A
  12. 12. SEO / SMO:SEO Executive/ SEO ConsultantSenior SEO Executive / SMO ExecutiveSEO ConsultantSEO / PPC AnalystSEO Account ManagerLink builderGoogle Adwords :PPC SpecialistPPC Analyst
  13. 13. Cont.Digital marketing designationSenior PPC AnalystPPC Account ExecutivePPC Account ManagerAffiliate Marketing :Affiliate Marketing ExecutiveEmail & Affiliate Marketing SpecialistDigital Marketing ManagerDigital marketing head
  14. 14. According to recent research, at least $100 million are beingspent at present on digital marketing in India. Since digitalmarketing is on a growth curve, job prospects in this industrylook very bright for skilled professionals. Job search portal‘indeed.com’ in 2010 had stated that at least 5 out of top 10job trends will focus on digital media. In the coming year too,there will be an incredible demand for Business DevelopmentManagers, Online Marketing Managers, Social & DigitalMarketing Managers, Social Media Directors, InteractiveMedia Strategists, Web Marketing & PR Managers, MarketingProgram Specialists and similar profiles.
  15. 15. India has rapidly become one of the biggest social marketing audiences in the world.Behind China and the US India Currently ranked 3rd in terms of the number ofinternet users.Active internet users in grew 28% in comparison with last year reaching 50 million in2012.75% of all youths in India access the internet on a regular basis.India is growing second fastest on facebook and the sixth largest for twitter.India ranks second in the world in terms of mobile internet usage with 35 millionusers.

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