My Real Estate Services Marketing Proposal Presented by: Balvin Wright CENTURY 21 Access America 117 North Main Street Southington, Ct. 06489 Prepared for: You! Property to be marketed: Your Property
85% of sellers used a broker or agent to sell their home*
76% of sellers placed their home on the Internet with the assistance of a real estate agent*
My mission statement
“ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
Page The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers
20 Years of experience with Strong Leadership that shows
Cutting Edge Systems have made us a leader in our market place
Over 100 Agents in the Southington & Meriden Offices
My company’s awards & recognition
We have the Number One, Top Producing Office for C21 in the State!
We have been the Most Successful, Top Producing Firm in the State since 2002
Strength of the CENTURY 21 brand
CENTURY 21 ® continues to be the most recognized name in real estate*
Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents.
CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network.
Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
What does “ The Gold Standard ” mean to you?
Gold is symbolic of three positive and distinct values
Great financial value = Getting the best price for your home
High performance achievement = Best trained associates
Insightful wisdom = Your neighborhood specialist
I am your “Professional Champion”.
Page Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points .
Q “Which of these agencies , if any, is the most recognized name in real estate?”
Send “Just Listed “postcards highlighting your home to local area residents.
Advertise and hold agent/broker and buyer open houses.
List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integration to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home .
REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
We have banners placed on TRULIA featuring our listings as advertising
Trulia - Openhouse.com - Hotpads.com
Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com
Homescape - New York Times.com - Google.com
Courant.com - ListHub.com - aol.com
Cyberhomes.com -oodle.com - homefinder.com
Frontdoor.com -yahoo.com - backpage.com
… . And more
Send out electronic notices about your home i.e., eNewsletters and eCards.
Provide local advertising through _(insert here)_, (newspapers , radio or TV).
Leverage the CENTURY 21® Global Referral Network to access leads from around the world.