The document discusses different marketing strategies for selling homes, from traditional to more modern approaches. It outlines both basic strategies like open houses and MLS listings as well as more advanced tactics such as professional photos, video tours, social media promotion, and feedback collection from showings. The goal is to help homes stand out from the competition through well-implemented and comprehensive marketing plans.

1. Marketing your Home “Marketing has replaced Selling in the vocabularies and actions of today’s top Realtors. What makes your home stand out in this changing market will be it’s marketing plan and the work put into implementing that plan.” -Craig Rushton

2. Real Estate Marketing 1.0

3. Traditional (Old School) Marketing Comparative Market Analysis

4. MLS Listing

5. Local Advertising

6. Yard Sign (if allowed)

7. Open House

8. Required Property and Agency Disclosure

9. craigrushton.com Real Estate Marketing 1.0Print Media Full Print Media to include but not limited to: "Just Listed" cards/flyers circulated to neighbourhood

10. Realty Link in Print

11. Real Estate Weekly

12. Vancouver Courier– Century 21 In Town Realty two-page spread

13. Two 9-photo property boards prominently displayed at Yaletown and West End office locations

14. “Just Listed” email to personal database (Including Realtors, Past Clients, Website Inquiries, Contacts) craigrushton.com Real Estate Marketing 1.0Print Media

15. Real Estate Marketing 1.5

16. craigrushton.com Real Estate Marketing 1.5Great Photographs Professional photo shoot to include: Interior and exterior Still Photographs

17. 360 Video Tour Great photos are the first and most important step in our marketing plan. We employ the best Real Estate Photographers to showcase your homes best qualities and help us stand out form the crowd on MLS and Realtor.ca.