Real Estate Services Proposal Coakley

2,710 views

Published on

Published in: Business, Real Estate
  • Be the first to comment

Real Estate Services Proposal Coakley

  1. 1. <ul><li>Prepared for: </li></ul><ul><li>Michael Coakley </li></ul><ul><li>Property to be marketed: </li></ul><ul><li>115 East St. </li></ul><ul><li>Hebron, CT 06248 </li></ul>Real Estate Services Marketing Proposal Presented by: JoAnn Krause, Jodi Tussing CENTURY 21 Access America 117 North Main St., Southington, CT 06489 Office: 800-525-7793 x1036 Home: 860-621-9414 Cell: 860-329-5114 [email_address] Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  2. 2. Agenda <ul><li>Tour your home and ask questions about your home </li></ul><ul><li>Discuss your home and your current situation </li></ul><ul><li>Tell you about myself and Century 21 Access America </li></ul><ul><li>Gold Standard marketing </li></ul><ul><li>Discuss current real estate market </li></ul><ul><li>Explain the process and forms </li></ul><ul><li>Determine listing price </li></ul><ul><li>Come to a mutual decision </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  3. 3. My Professional Experience <ul><li>My philosophy </li></ul><ul><ul><li>“ Customer relationships are at the heart of what </li></ul></ul><ul><ul><li>I do. If you don’t feel that I’ve built a strong </li></ul></ul><ul><ul><li>relationship with you by the time we’ve sold </li></ul></ul><ul><ul><li>your home, then I haven’t done my job”. </li></ul></ul><ul><li>My credentials and education/training </li></ul><ul><li>REALTOR with Century 21 internationally, 8,000 offices in the </li></ul><ul><li>world, 4,200 offices in the USA </li></ul><ul><li>Team member of the largest most productive Century 21 Office </li></ul><ul><li>in all of CT </li></ul><ul><li>REALTOR with Century 21 of Connecticut, 60 offices in CT </li></ul><ul><li>Principals and Practices in Real Estate through State of CT Approved </li></ul><ul><li>School; The Real Estate Development Center </li></ul><ul><li>Member of National Association of REALTORS </li></ul><ul><li>Member of National Association of REALTORS </li></ul><ul><li>Member of Connecticut Association of REALTORS </li></ul><ul><li>Member of Hartford Board of REALTORS </li></ul><ul><li>Member of Connecticut Cooperative MLS </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. JoAnn Krause 800-525-7793 x 1036 Cell: 860-329-5114 [email_address]
  4. 4. The Value <ul><li>The value and importance of real estate professionals has not changed! </li></ul><ul><li>84% of sellers used a broker or agent to sell their home* </li></ul><ul><li>My mission statement </li></ul><ul><ul><li>“ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. </li></ul></ul><ul><li>*2008 NAR Profile of Home Buyers and Sellers </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  5. 5. Seller Service Pledge – My Personal Commitment <ul><li>21 points of differentiation </li></ul><ul><ul><li>- Commitment to service </li></ul></ul><ul><ul><li>Agreement between you, the seller and my CENTURY 21 ® </li></ul></ul><ul><ul><li>Office </li></ul></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  6. 6. The Value of CENTURY 21 ® Real Estate <ul><li>We are a strong, vibrant and global real estate family. </li></ul><ul><li>We strive everyday to deliver unsurpassed market intelligence and </li></ul><ul><li>insights, and use our strengths to help </li></ul><ul><li>you successfully buy and sell real estate. </li></ul><ul><li>Our network is your edge: More than 66 countries, 7,700 offices and </li></ul><ul><li>120,000 agents strong. </li></ul><ul><li>CENTURY 21: The Gold Standard. </li></ul><ul><li>What does “The Gold Standard” mean to you? </li></ul><ul><li>Gold is symbolic of three positive and distinct values </li></ul><ul><ul><li>Great financial value = Getting the best price for your home </li></ul></ul><ul><ul><li>High performance achievement = Best trained associates </li></ul></ul><ul><ul><li>Insightful wisdom = Your neighborhood specialist </li></ul></ul><ul><li>I am your “Professional Champion” </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  7. 7. Most Recognized Name in Real Estate <ul><li>Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” </li></ul><ul><li>Forty-two percent of adults surveyed singled out CENTURY 21 as the most </li></ul><ul><li>well-known brand, with the nearest competitor trailing by a substantial 14% points </li></ul>Q: “ Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned, regardless of order.) *Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.  Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  8. 8. CENTURY 21 ® : A Global Brand More than 7,700 offices and over 120,000 sales associates in 66 countries and territories , including offices in: • Aruba • Hong Kong • Australia • Japan • Belize • Mexico • Brazil • Morocco • Canada • Portugal • Cayman Islands • Russia • China • Spain • Costa Rica • St. Kitts • Egypt • St. Maarten • France • United Arab Emirates • Greece • United Kingdom Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  9. 9. Where Do Buyers Go For Information? Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers The Internet should be leveraged to attract more buyers Of those buyers who used the Internet, where they first learned about the home they purchased Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Real Estate Agent Internet Yard Sign
  10. 10. Internet Advertising vs. Newspaper Advertising <ul><li>81% said they found the internet very useful </li></ul><ul><li>29% said they found the newspaper very useful </li></ul><ul><li>29% of buyers found their home on the internet first </li></ul><ul><li>- This represents a significant increase from those that found their home in 2001. </li></ul><ul><li> - The internet plays a much more significant role compared to newspapers, where only 3% found their home first. </li></ul><ul><li>46% of buyers said they found yards signs to be very useful </li></ul><ul><li>40% of buyers said they found open houses to be very useful </li></ul><ul><ul><li>*2008 NAR Profile of Home Buyers and Sellers </li></ul></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  11. 11. Home Buyers <ul><li>87% of all home buyers used the Internet as a tool when searching for a home* </li></ul><ul><li>86% of recent home buyers found photos “very useful”* </li></ul><ul><li>68% said the same about virtual tours* </li></ul>*2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  12. 12. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Maximize Visibility ! When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: In Your Area & Across the Nation CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  13. 13. Selling Your Home with the Help of century21.com <ul><li>The century21.com web site averages more than 2 million visits per month* </li></ul><ul><li>Consumer Leads </li></ul><ul><li>Property Listings </li></ul><ul><li>Registered Users </li></ul><ul><li>Top Search Engine </li></ul><ul><li>partnerships; Google, </li></ul><ul><li>Trulia and Yahoo </li></ul><ul><li>Open House Planner </li></ul><ul><li>* ComScore 2009 </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  14. 14. The Search Areas on century21.com <ul><li>century21.com is a consumer’s home buying and selling information gateway </li></ul><ul><li>The easy to navigate menu bar allows consumers to identify exactly what they are looking for </li></ul><ul><li>The site serves as a real estate resource library for consumers </li></ul><ul><li>Property Search </li></ul><ul><li>Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria </li></ul><ul><li>Aerial views allow users to explore the property yard, street and neighborhood </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  15. 15. century21.com Tools Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures <ul><ul><li>Neighborhood Profiles </li></ul></ul><ul><ul><li>Important information about this & other neighborhoods </li></ul></ul>Mortgage Calculators & financing information Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  16. 16. Your Listing on century21.com <ul><li>Up to 20 listing photos can be included </li></ul><ul><li>Detailed property descriptions (English & Spanish) </li></ul><ul><li>Floor Plans </li></ul><ul><li>Slide Show </li></ul><ul><li>Virtual Tours </li></ul><ul><li>Open House schedule </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  17. 17. <ul><li>Each week I will provide you with the weekly exposure reports from century21.com. </li></ul>Weekly century21.com Traffic Reports Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  18. 18. CENTURY 21 ® : Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  19. 19. This is a Basic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site. <ul><li>Basic Listing Features </li></ul><ul><li>Maximum of 4 images </li></ul><ul><li>Default paragraph and bulleted descriptions </li></ul><ul><li>Brokerage name and office telephone number as contact point </li></ul><ul><li>Realtor.com will charge a $20 to $25 posting fee for virtual tours </li></ul><ul><li>Basic listings do not allow consumers to email the Agent or the Office. </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  20. 20. Listing Detail View – Company Showcase We Showcase All of our Listings and Fully Market Them <ul><li>Company Showcase Features </li></ul><ul><li>Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable: </li></ul><ul><li>• Headlines </li></ul><ul><li>• Paragraph </li></ul><ul><li>• Agent Special Message </li></ul><ul><li>• Lead Generation </li></ul><ul><li>Video </li></ul><ul><li>Virtual Tours </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  21. 21. Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  22. 22. We can provide you with weekly web site traffic reports from Realtor.com Measuring Web Exposure of Your Home Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  23. 23. Our Advertising Product: Broker Showcase A listing enhanced with a HomeFinder.com Broker Showcase Package We also automatically enhance our listings on Homefinder.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. A basic listing Links to multiple photos virtual tours and green features Contact info with Trackable toll-free # Listing description Open house flag Upfront broker branding
  24. 24. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Enhanced listings receive priority placement in search results and are branded.
  25. 25. National Distribution For Your Home In addition to the great national coverage the CENTURY 21 ® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. Our Online Newspaper Network The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area. AK AL AR AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CT DE FL FL FL FL FL FL FL FL GA GA GUAM HI IA IA ID IL IL IL IN IN IN IN KS KY KY LA LA LA LA LA MD MD MI MI MI MI MI MI MN MO MO MS MS MS MT NC NC NC NJ NJ NJ NJ NJ NJ NM NV NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OR PA PA SC SC SC SC SC SC SD TN TN TN TN TX TX TX UT VA VA VT WA WA WA WA WI WI WI WI WI WI WI WI WI WI WV Newsday Poughkeepsie Journal Rochester Democrat & Chronicle The Journal News The Cincinnati Enquirer The News-Messenger News Journal The Marion Star News Herald Telegraph – Forum Chillicothe Gazette Coshocton Tribune Eagle Gazette The Advocate Times Recorder Statesman Journal The Morning Call Centre Daily Times The Greenville News The Sun News The Herald The State The Beaufort Gazette The Island Packet Argus Leader The Leaf Chronicle The Jackson Sun The Daily News Journal The Tennessean Dallas Morning News Fort Worth Star Telegram El Paso Times The Spectrum The Daily Press The Daily News Leader Burlington Free Press Bellingham Herald The Olympian Tri-City Herald The News Tribune The Post-Crescent The Reporter Green Bay Press-Gazette Herald Times Reporter Marshfield News-Herald Stevens Point Journal Daily Tribune Wausau Daily Herald Oshkosh Northwestern The Sheboygan Press The Herald-Dispatch Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  26. 26. 2009 Online Marketing <ul><li>Strategically publish creative banners that increase traffic and listing exposure on Century21.com. </li></ul><ul><li>CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. </li></ul><ul><li>Online media is optimized to drive leads and response from consumers on your property. </li></ul><ul><li>Automated email communications to buyers interested in your property </li></ul><ul><li>Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  27. 27. Quick Response with Lead Router It takes most agents 54 hours to respond to a buyer inquiry* We do it in about 60 seconds! <ul><li>Today, 86% of home buyers are online. That’s why we send e-mail inquiries directly to our agents’ cell phones. </li></ul><ul><li>The system is called LeadRouter™ and it helps us sell homes faster and for more money. </li></ul><ul><li>LeadRouter™ is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate within 30 seconds of the internet lead being sent. </li></ul><ul><li>Converting data to voice, LeadRouter™ instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request. </li></ul>* Source: 2007 Realtor.com survey Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  28. 28. CENTURY 21 Contact Center <ul><li>Some consumers do not want to communicate via email, the contact center provides an alternate communication method </li></ul><ul><li>Allows the consumer to speak to a live body ASAP. Contact Center representative then executes a warm hand off between the consumer and a CENTURY 21 ® Sales Professional </li></ul><ul><li>CENTURY 21 Call Center – 866.732.6139 </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  29. 29. Quality Service <ul><li>I strive to provide outstanding </li></ul><ul><li>service to my clients </li></ul><ul><li>My clients are invited to complete a Quality Service Survey and return it to an independent 3rd party research group </li></ul><ul><li>Consistent monitoring of service in </li></ul><ul><li>order to assure highest level of quality </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  30. 30. Marketing Your Home <ul><li>Two things sell homes – Exposure and Price </li></ul><ul><li>At CENTURY 21 Access America we pride ourselves on our ability to create custom solutions to maximize both </li></ul><ul><li>We have a proven model to market and sell homes </li></ul><ul><li>Forged through experience and analysis of thousands of home sales </li></ul><ul><li>Enclosed is a comprehensive summary of how we will put our unique approach to work for you. </li></ul>The more people exposed to your home, the better the chances of finding the buyer who likes it and will pay the most for it. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  31. 31. Marketing Plan <ul><li>Place the CENTURY 21 Gold Post Yard sign on your property (if local ordinances allow for it) </li></ul><ul><li>Place a lockbox on your home </li></ul><ul><li>MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers </li></ul><ul><li>Open Houses – Actively promote open house showings for both real estate professionals and Buyers </li></ul><ul><li>Direct Mail – Just Listed cards, Open House cards and other targeted mailings </li></ul><ul><li>eCampaign Center One-time Emails – Online Property Flyer Emails directed to potential buyers </li></ul><ul><li>Local Advertising – Television, newspaper and local magazine </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  32. 32. <ul><li>Internet – century21.com allows internet users to get information and photos </li></ul><ul><li>of your home </li></ul><ul><ul><li>century 21.com </li></ul></ul><ul><ul><li>Agents Personal Website </li></ul></ul><ul><ul><li>Banner ads on local websites </li></ul></ul><ul><ul><li>Post on other real estate search websites like Trulia.com, Realtor.com, Google and Yahoo that receive millions of visitors. </li></ul></ul><ul><li>Leverage the CENTURY 21 Global Referral Network SM to access leads from around the world. </li></ul><ul><li>Use office voicemail system to announce your listing and provide updates on changes to your listing </li></ul><ul><li>Office caravan </li></ul>Marketing Plan continued Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  33. 33. Marketing Plan continued <ul><li>Place colorful flyers or brochures describing your home next to the “for sale” sign </li></ul><ul><li>Introduce other unique marketing techniques appropriate for your property </li></ul><ul><ul><li>Video/virtual tour on Facebook.com,YouTube.com, MySpace.com, LiveVideo.com </li></ul></ul><ul><ul><li>Offer a Home Warranty program </li></ul></ul><ul><ul><li>Offer special CENTURY 21 Mortgage ® financing options </li></ul></ul><ul><ul><li>Other special promotions (beware of local non-inducement laws) </li></ul></ul><ul><ul><li>Place property on Craigslist and other online classified websites for maximum exposure </li></ul></ul><ul><li>Make available a 24-hour a day voice-interactive response system to provide continuous information on your home </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  34. 34. “ Dress” Your House For Sale <ul><li>Your home’s appeal is a deciding factor in whether a potential buyer decides to make an appointment to see your home or submit an offer. </li></ul><ul><li>Individual tastes vary, but you should follow some basic rules in getting your home ready for sale: </li></ul><ul><ul><li>Curb appeal </li></ul></ul><ul><ul><li>Unobstructed walkways </li></ul></ul><ul><ul><li>Clean interior </li></ul></ul><ul><ul><li>Well-lit rooms </li></ul></ul><ul><ul><li>Uncluttered rooms and storage spaces </li></ul></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  35. 35. Market Value is: What the buyers are willing to pay for this type of property, in this neighborhood, at this particular time. The marketplace, not the homeowners and not the brokers determine the value of a home. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  36. 36. Factors That Influence The Listing Price Of Your Home Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  37. 37. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  38. 38. Competitive Market Analysis Establishing the perfect price for your home! CMA Analysis • Recent Sales • Current Listings • Under Contract • Expired Listings <ul><li>How do you stack up against the competition? </li></ul><ul><li>What will help your property sell faster? </li></ul><ul><li>How much will you have after closing? </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  39. 39. Get More with me, Your CENTURY 21 ® Agent <ul><li>Standard Services </li></ul><ul><li>Multiple Listing Service </li></ul><ul><li>Local Advertising </li></ul><ul><li>Yard Sign </li></ul><ul><li>Agent and Office Preview </li></ul><ul><li>Open House </li></ul><ul><li>Required Property Disclosures </li></ul><ul><li>Competitive Market Analysis </li></ul><ul><li>Featured on National Website </li></ul><ul><li>Customized Services </li></ul><ul><li>National Advertising </li></ul><ul><li>Global Referral Network </li></ul><ul><li>Seller Service Pledge </li></ul><ul><li>Quality Service Survey </li></ul><ul><li>Other Internet Websites </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  40. 40. Thank you! JoAnn Krause CENTURY 21Access America 117 North Main St., Southington, CT 06489 800-525-7793 x 1036 Cell: 860-329-5114 [email_address] Put me to work for you! Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

×