Social Media -- Blogs
Upcoming SlideShare
Loading in...5

Social Media -- Blogs



What are blogs? A presentation geared towards a nonprofit interested in adding it to their overall strategy.

What are blogs? A presentation geared towards a nonprofit interested in adding it to their overall strategy.



Total Views
Views on SlideShare
Embed Views



1 Embed 5 5


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Social Media -- Blogs Social Media -- Blogs Presentation Transcript

  • Social Media: Blogs a presentation for Raising Our Asian Pacific American Representation (ROAR) March 18, 2008 by Brian Hsi
  • Discussion Wikis Blogs forums Text Social Photo messaging network sites sharing sites Mobile RSS devices WHAT’S ALL THE FUSS?
  • JUST TOOLS LIKE THESE… Photo by Snapshot4665
  • OR THESE… Photo by Julia Manzerova
  • OR THESE Photo by Bryan Costin
  • WHICH TOOL IS BEST FOR THE JOB? Photo by sfllaw/Simon Law
  • • Or… – Who is your audience? – What do you want to do? – What do they want to do? – How do you pair up these goals? – What tools do you use? Source –
  • WHAT IS A BLOG? Photo by Tim O’Brien
  • Blog title Most recent post Date, Time Content/ Blog post Comments Older Other data BASIC BLOG ANATOMY
  • X 1+1=2 THAT’S IT?
  • Responding Linking Tagging Comments BUILT IN NETWORK CONNECTIONS
  • Bots Relevance Popularity THE ROLE OF SEARCH
  • ALL OF THIS CAN LEAD TO A GLOBAL IMPACT Photo by Ko Htike published at and
  • • How blogs fit in with your goals – Remember, blogs are specific tools that allow for interaction through the content produced and consumed • Possible success indicators – how many people follow you – how many comments – how many commenters – how many comments per post – how many posts – which posts were visited the most – total referrals – referrals to a given post – unique tags HOW DO YOU DEFININE SUCCESS? Photo by Frédéric de Villamil
  • • One author or multiple authors? • Consider a content schedule at first • Start small and private • Tell a small group, encourage feedback • Iterate • Now start your linking, tagging • Respond promptly to comments • Have fun GETTING STARTED Photo by notmyown2k3 / Kevin Smith
  • • Who is your audience? • Who are your colleagues in this space? • Who are your competitors in this space? IDENTIFY Photo by Auntie P
  • • What is your audience saying? • To what extent do blogs resonate with them? • What do they want? • What is their capacity? Will they choose to pay attention to you? • What are others (competitors/colleagues) saying? – How are they doing it? • Get a feel for the neighborhood LISTEN Photo by Nick J Adams
  • Humorous Authoritative Referential Questioning Antagonistic Personal Analytical etc CONNECT – TONE
  • Linking Quoting Analysis Observation Commentary Referrals Commenting Tagging Syndication CONNECT – MANNER
  • • Possible scenarios – Keep your audience informed about happenings (top down) – Share happenings from the community (bottom up) – Analysis of what is going on and what impact it has – Transparency to events, meetings, etc – Post rally feedback (photos, reflections, thanks, etc) – Gathering input – Recognition of membership / constituents –… ?s – INCREASING CIVIC ENGAGEMENT / WHAT CAN BE BLOGGED?
  • • Multiple options exist for all skill levels and business / organization needs ?s – BLOGS DESIGN Retrieved on March 15, 2008 from
  • • Vary by provider • Blogs vs Content Management Systems • Multiple third party add ins – Balancing your needs and those of your audience • Other tools – Windows Live Writer – Feedburner ?s – BLOG FEATURES
  • • Video :Blogs in Plain English • Blogs and community: launching a new paradigm for online community? • Beth's Blog: How Nonprofits Can Use Social Media • 10 Ways Nonprofits Can Use Blogs nonprofits-can-use-blogs • The Blogging Process • Blogs, tags and RSS (pdf) • Weblog strategies for nonprofits • Nonprofits and Weblogs • Seven Characteristics of an Online Organization • Why the Web Matters • Writing Online Best Practices • A Nonprofits' Guide to the Blogosphere • Seven Blogging Tools Reviewed (2006) • Idealware • Nten • NetSquared • Nonprofit technology links ADDITIONAL RESOURCES
  • • Eric Pee – – • – – • jhoweaa/Jim – – • ganessas / Maria – – • Kalense Kid / Martin Sharman – – • draggin / jason toal – – • notmyown2k3 / Kevin Smith – – ADDITIONAL IMAGE CREDITS