Social Media -- Blogs
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Social Media -- Blogs

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What are blogs? A presentation geared towards a nonprofit interested in adding it to their overall strategy.

What are blogs? A presentation geared towards a nonprofit interested in adding it to their overall strategy.

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Social Media -- Blogs Social Media -- Blogs Presentation Transcript

  • Social Media: Blogs a presentation for Raising Our Asian Pacific American Representation (ROAR) March 18, 2008 by Brian Hsi
  • Discussion Wikis Blogs forums Text Social Photo messaging network sites sharing sites Mobile RSS devices WHAT’S ALL THE FUSS?
  • JUST TOOLS LIKE THESE… Photo by Snapshot4665 http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg
  • OR THESE… Photo by Julia Manzerova http://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg
  • OR THESE Photo by Bryan Costin http://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg
  • WHICH TOOL IS BEST FOR THE JOB? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
  • • Or… – Who is your audience? – What do you want to do? – What do they want to do? – How do you pair up these goals? – What tools do you use? Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
  • WHAT IS A BLOG? Photo by Tim O’Brien http://farm1.static.flickr.com/134/318947873_12028f1b66_b.jpg
  • Blog title Most recent post Date, Time Content/ Blog post Comments Older Other data BASIC BLOG ANATOMY http://blogs.technet.com/b2ix
  • X 1+1=2 THAT’S IT?
  • NETWORKS MATTER http://www.twoantennas.com/projects/delicious-network-explorer/
  • Responding Linking Tagging Comments BUILT IN NETWORK CONNECTIONS
  • CONTENT SYNDICATION / “FOLLOW ME”
  • Bots Relevance Popularity THE ROLE OF SEARCH
  • ALL OF THIS CAN LEAD TO A GLOBAL IMPACT Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm
  • • How blogs fit in with your goals – Remember, blogs are specific tools that allow for interaction through the content produced and consumed • Possible success indicators – how many people follow you – how many comments – how many commenters – how many comments per post – how many posts – which posts were visited the most – total referrals – referrals to a given post – unique tags HOW DO YOU DEFININE SUCCESS? Photo by Frédéric de Villamil http://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg
  • • One author or multiple authors? • Consider a content schedule at first • Start small and private • Tell a small group, encourage feedback • Iterate • Now start your linking, tagging • Respond promptly to comments • Have fun GETTING STARTED Photo by notmyown2k3 / Kevin Smith http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg
  • IDENTIFY LISTEN CONNECT SOME KEY STRATEGIES
  • • Who is your audience? • Who are your colleagues in this space? • Who are your competitors in this space? IDENTIFY Photo by Auntie P http://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg
  • • What is your audience saying? • To what extent do blogs resonate with them? • What do they want? • What is their capacity? Will they choose to pay attention to you? • What are others (competitors/colleagues) saying? – How are they doing it? • Get a feel for the neighborhood LISTEN Photo by Nick J Adams http://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg
  • Humorous Authoritative Referential Questioning Antagonistic Personal Analytical etc CONNECT – TONE
  • Linking Quoting Analysis Observation Commentary Referrals Commenting Tagging Syndication CONNECT – MANNER
  • • Possible scenarios – Keep your audience informed about happenings (top down) – Share happenings from the community (bottom up) – Analysis of what is going on and what impact it has – Transparency to events, meetings, etc – Post rally feedback (photos, reflections, thanks, etc) – Gathering input – Recognition of membership / constituents –… ?s – INCREASING CIVIC ENGAGEMENT / WHAT CAN BE BLOGGED?
  • • Multiple options exist for all skill levels and business / organization needs ?s – BLOGS DESIGN Retrieved on March 15, 2008 from http://www.sixapart.com
  • • Vary by provider • Blogs vs Content Management Systems • Multiple third party add ins – Balancing your needs and those of your audience • Other tools – Windows Live Writer – Feedburner ?s – BLOG FEATURES
  • ?s – BLOGS ADMIN WALKTHROUGH
  • • Video :Blogs in Plain English http://www.commoncraft.com/blogs • Blogs and community: launching a new paradigm for online community? http://www.fullcirc.com/weblog/2006/12/blogs-and-community-launching-new.htm • Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/ • 10 Ways Nonprofits Can Use Blogs http://www.netsquared.org/blog/britt-bravo/10-ways- nonprofits-can-use-blogs • The Blogging Process http://blogs.salon.com/0002007/2003/07/30.html#a346 • Blogs, tags and RSS (pdf) http://www.consultantcommons.org/files/Blog-Tag-Rss.pdf • Weblog strategies for nonprofits http://radiofreeblogistan.com/2003/10/03/weblog_strategies_for_nonprofits.html • Nonprofits and Weblogs http://news.gilbert.org/NPOWeblogs • Seven Characteristics of an Online Organization http://www.onenw.org/toolkit/7-characteristics/ • Why the Web Matters http://www.onenw.org/toolkit/web-matters/ • Writing Online Best Practices http://www.onenw.org/toolkit/writing-online-best-practices/ • A Nonprofits' Guide to the Blogosphere http://www.techsoup.org/learningcenter/internet/page5509.cfm?cg=searchterms&sg=blogs • Seven Blogging Tools Reviewed (2006) http://www.techsoup.org/learningcenter/webbuilding/page5516.cfm?cg=searchterms&sg=blogs • Idealware http://www.idealware.org/ • Nten http://nten.org/ • NetSquared http://www.netsquared.org/ • Nonprofit technology links http://del.icio.us/tag/nptech ADDITIONAL RESOURCES
  • • Eric Pee – http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/ – http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg • monkeyc.net – http://www.flickr.com/photos/monkeyc/174414041/sizes/s/ – http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg • jhoweaa/Jim – http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/ – http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg • ganessas / Maria – http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/ – http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg • Kalense Kid / Martin Sharman – http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg – http://www.flickr.com/photos/sharman/11618992/sizes/s/ • draggin / jason toal – http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg – http://www.flickr.com/photos/draggin/15223525/sizes/o/ • notmyown2k3 / Kevin Smith – http://www.flickr.com/photos/notmyown/10745735/sizes/l/ – http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg ADDITIONAL IMAGE CREDITS