Social Media: Blogs
a presentation for Raising Our Asian Pacific
American Representation (ROAR)
March 18, 2008
by Brian Hsi
Text Social Photo
messaging network sites sharing sites
WHAT’S ALL THE FUSS?
JUST TOOLS LIKE THESE…
Photo by Snapshot4665
Photo by Julia Manzerova
Photo by Bryan Costin
WHICH TOOL IS BEST FOR THE JOB?
Photo by sfllaw/Simon Law
– Who is your audience?
– What do you want to do?
– What do they want to do?
– How do you pair up these goals?
– What tools do you use?
Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
WHAT IS A BLOG?
Photo by Tim O’Brien
post Date, Time
BASIC BLOG ANATOMY
ALL OF THIS CAN LEAD TO A
Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and
• How blogs fit in with your goals
– Remember, blogs are specific tools that
allow for interaction through the content
produced and consumed
• Possible success indicators
– how many people follow you
– how many comments
– how many commenters
– how many comments per post
– how many posts
– which posts were visited the most
– total referrals
– referrals to a given post
– unique tags
HOW DO YOU DEFININE SUCCESS?
Photo by Frédéric de Villamil
• One author or multiple authors?
• Consider a content schedule at first
• Start small and private
• Tell a small group, encourage feedback
• Now start your linking, tagging
• Respond promptly to comments
• Have fun
Photo by notmyown2k3 / Kevin Smith
• Who is your audience?
• Who are your colleagues in this space?
• Who are your competitors in this space?
Photo by Auntie P
• What is your audience saying?
• To what extent do blogs resonate with them?
• What do they want?
• What is their capacity? Will they choose to pay
attention to you?
• What are others (competitors/colleagues)
– How are they doing it?
• Get a feel for the neighborhood
Photo by Nick J Adams
Humorous Authoritative Referential Questioning
Antagonistic Personal Analytical etc
CONNECT – TONE
• Possible scenarios
– Keep your audience informed about happenings (top
– Share happenings from the community (bottom up)
– Analysis of what is going on and what impact it has
– Transparency to events, meetings, etc
– Post rally feedback (photos, reflections, thanks, etc)
– Gathering input
– Recognition of membership / constituents
?s – INCREASING CIVIC ENGAGEMENT /
WHAT CAN BE BLOGGED?
• Multiple options exist for all skill levels and
business / organization needs
?s – BLOGS DESIGN
Retrieved on March 15, 2008 from
• Vary by provider
• Blogs vs Content Management Systems
• Multiple third party add ins
– Balancing your needs and those of your audience
• Other tools
– Windows Live Writer
?s – BLOG FEATURES
• Video :Blogs in Plain English http://www.commoncraft.com/blogs
• Blogs and community: launching a new paradigm for online community?
• Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/
• 10 Ways Nonprofits Can Use Blogs http://www.netsquared.org/blog/britt-bravo/10-ways-
• The Blogging Process http://blogs.salon.com/0002007/2003/07/30.html#a346
• Blogs, tags and RSS (pdf) http://www.consultantcommons.org/files/Blog-Tag-Rss.pdf
• Weblog strategies for nonprofits
• Nonprofits and Weblogs http://news.gilbert.org/NPOWeblogs
• Seven Characteristics of an Online Organization http://www.onenw.org/toolkit/7-characteristics/
• Why the Web Matters http://www.onenw.org/toolkit/web-matters/
• Writing Online Best Practices http://www.onenw.org/toolkit/writing-online-best-practices/
• A Nonprofits' Guide to the Blogosphere
• Seven Blogging Tools Reviewed (2006)
• Idealware http://www.idealware.org/
• Nten http://nten.org/
• NetSquared http://www.netsquared.org/
• Nonprofit technology links http://del.icio.us/tag/nptech
• Eric Pee
• ganessas / Maria
• Kalense Kid / Martin Sharman
• draggin / jason toal
• notmyown2k3 / Kevin Smith
ADDITIONAL IMAGE CREDITS