Social Media: Blogs
a presentation for Raising Our Asian Pacific
American Representation (ROAR)
March 18, 2008
by Brian Hsi

Discussion
Wikis Blogs
forums
Text Social Photo
messaging network sites sharing sites
Mobile
RSS
devices
WHAT’S ALL THE FUSS?

JUST TOOLS LIKE THESE…
Photo by Snapshot4665
http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg

OR THESE…
Photo by Julia Manzerova
http://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg

OR THESE
Photo by Bryan Costin
http://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg

WHICH TOOL IS BEST FOR THE JOB?
Photo by sfllaw/Simon Law
http://www.flickr.com/photo_zoom.gne?id=222795669&size=l

• Or…
– Who is your audience?
– What do you want to do?
– What do they want to do?
– How do you pair up these goals?
– What tools do you use?
Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html

WHAT IS A BLOG?
Photo by Tim O’Brien
http://farm1.static.flickr.com/134/318947873_12028f1b66_b.jpg

Blog title
Most recent
post Date, Time
Content/
Blog post
Comments
Older
Other data
BASIC BLOG ANATOMY
http://blogs.technet.com/b2ix

X
1+1=2
THAT’S IT?

NETWORKS MATTER
http://www.twoantennas.com/projects/delicious-network-explorer/

Responding Linking Tagging Comments
BUILT IN NETWORK CONNECTIONS

CONTENT SYNDICATION / “FOLLOW ME”

Bots
Relevance
Popularity
THE ROLE OF SEARCH

ALL OF THIS CAN LEAD TO A
GLOBAL IMPACT
Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and
http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm

• How blogs fit in with your goals
– Remember, blogs are specific tools that
allow for interaction through the content
produced and consumed
• Possible success indicators
– how many people follow you
– how many comments
– how many commenters
– how many comments per post
– how many posts
– which posts were visited the most
– total referrals
– referrals to a given post
– unique tags
HOW DO YOU DEFININE SUCCESS?
Photo by Frédéric de Villamil
http://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg

• One author or multiple authors?
• Consider a content schedule at first
• Start small and private
• Tell a small group, encourage feedback
• Iterate
• Now start your linking, tagging
• Respond promptly to comments
• Have fun
GETTING STARTED
Photo by notmyown2k3 / Kevin Smith
http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg

IDENTIFY LISTEN CONNECT
SOME KEY STRATEGIES

• Who is your audience?
• Who are your colleagues in this space?
• Who are your competitors in this space?
IDENTIFY
Photo by Auntie P
http://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg

• What is your audience saying?
• To what extent do blogs resonate with them?
• What do they want?
• What is their capacity? Will they choose to pay
attention to you?
• What are others (competitors/colleagues)
saying?
– How are they doing it?
• Get a feel for the neighborhood
LISTEN
Photo by Nick J Adams
http://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg

Humorous Authoritative Referential Questioning
Antagonistic Personal Analytical etc
CONNECT – TONE

Linking Quoting Analysis
Observation Commentary Referrals
Commenting Tagging Syndication
CONNECT – MANNER

• Possible scenarios
– Keep your audience informed about happenings (top
down)
– Share happenings from the community (bottom up)
– Analysis of what is going on and what impact it has
– Transparency to events, meetings, etc
– Post rally feedback (photos, reflections, thanks, etc)
– Gathering input
– Recognition of membership / constituents
–…
?s – INCREASING CIVIC ENGAGEMENT /
WHAT CAN BE BLOGGED?

• Multiple options exist for all skill levels and
business / organization needs
?s – BLOGS DESIGN
Retrieved on March 15, 2008 from
http://www.sixapart.com

• Vary by provider
• Blogs vs Content Management Systems
• Multiple third party add ins
– Balancing your needs and those of your audience
• Other tools
– Windows Live Writer
– Feedburner
?s – BLOG FEATURES

?s – BLOGS ADMIN WALKTHROUGH

• Video :Blogs in Plain English http://www.commoncraft.com/blogs
• Blogs and community: launching a new paradigm for online community?
http://www.fullcirc.com/weblog/2006/12/blogs-and-community-launching-new.htm
• Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/
• 10 Ways Nonprofits Can Use Blogs http://www.netsquared.org/blog/britt-bravo/10-ways-
nonprofits-can-use-blogs
• The Blogging Process http://blogs.salon.com/0002007/2003/07/30.html#a346
• Blogs, tags and RSS (pdf) http://www.consultantcommons.org/files/Blog-Tag-Rss.pdf
• Weblog strategies for nonprofits
http://radiofreeblogistan.com/2003/10/03/weblog_strategies_for_nonprofits.html
• Nonprofits and Weblogs http://news.gilbert.org/NPOWeblogs
• Seven Characteristics of an Online Organization http://www.onenw.org/toolkit/7-characteristics/
• Why the Web Matters http://www.onenw.org/toolkit/web-matters/
• Writing Online Best Practices http://www.onenw.org/toolkit/writing-online-best-practices/
• A Nonprofits' Guide to the Blogosphere
http://www.techsoup.org/learningcenter/internet/page5509.cfm?cg=searchterms&sg=blogs
• Seven Blogging Tools Reviewed (2006)
http://www.techsoup.org/learningcenter/webbuilding/page5516.cfm?cg=searchterms&sg=blogs
• Idealware http://www.idealware.org/
• Nten http://nten.org/
• NetSquared http://www.netsquared.org/
• Nonprofit technology links http://del.icio.us/tag/nptech
ADDITIONAL RESOURCES

• Eric Pee
– http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/
– http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg
• monkeyc.net
– http://www.flickr.com/photos/monkeyc/174414041/sizes/s/
– http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg
• jhoweaa/Jim
– http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/
– http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg
• ganessas / Maria
– http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/
– http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg
• Kalense Kid / Martin Sharman
– http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg
– http://www.flickr.com/photos/sharman/11618992/sizes/s/
• draggin / jason toal
– http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg
– http://www.flickr.com/photos/draggin/15223525/sizes/o/
• notmyown2k3 / Kevin Smith
– http://www.flickr.com/photos/notmyown/10745735/sizes/l/
– http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg
ADDITIONAL IMAGE CREDITS