Social Media -- Blogs

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What are blogs? A presentation geared towards a nonprofit interested in adding it to their overall strategy.

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Social Media -- Blogs

  1. 1. Social Media: Blogs a presentation for Raising Our Asian Pacific American Representation (ROAR) March 18, 2008 by Brian Hsi
  2. 2. Discussion Wikis Blogs forums Text Social Photo messaging network sites sharing sites Mobile RSS devices WHAT’S ALL THE FUSS?
  3. 3. JUST TOOLS LIKE THESE… Photo by Snapshot4665 http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg
  4. 4. OR THESE… Photo by Julia Manzerova http://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg
  5. 5. OR THESE Photo by Bryan Costin http://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg
  6. 6. WHICH TOOL IS BEST FOR THE JOB? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
  7. 7. • Or… – Who is your audience? – What do you want to do? – What do they want to do? – How do you pair up these goals? – What tools do you use? Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
  8. 8. WHAT IS A BLOG? Photo by Tim O’Brien http://farm1.static.flickr.com/134/318947873_12028f1b66_b.jpg
  9. 9. Blog title Most recent post Date, Time Content/ Blog post Comments Older Other data BASIC BLOG ANATOMY http://blogs.technet.com/b2ix
  10. 10. X 1+1=2 THAT’S IT?
  11. 11. NETWORKS MATTER http://www.twoantennas.com/projects/delicious-network-explorer/
  12. 12. Responding Linking Tagging Comments BUILT IN NETWORK CONNECTIONS
  13. 13. CONTENT SYNDICATION / “FOLLOW ME”
  14. 14. Bots Relevance Popularity THE ROLE OF SEARCH
  15. 15. ALL OF THIS CAN LEAD TO A GLOBAL IMPACT Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm
  16. 16. • How blogs fit in with your goals – Remember, blogs are specific tools that allow for interaction through the content produced and consumed • Possible success indicators – how many people follow you – how many comments – how many commenters – how many comments per post – how many posts – which posts were visited the most – total referrals – referrals to a given post – unique tags HOW DO YOU DEFININE SUCCESS? Photo by Frédéric de Villamil http://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg
  17. 17. • One author or multiple authors? • Consider a content schedule at first • Start small and private • Tell a small group, encourage feedback • Iterate • Now start your linking, tagging • Respond promptly to comments • Have fun GETTING STARTED Photo by notmyown2k3 / Kevin Smith http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg
  18. 18. IDENTIFY LISTEN CONNECT SOME KEY STRATEGIES
  19. 19. • Who is your audience? • Who are your colleagues in this space? • Who are your competitors in this space? IDENTIFY Photo by Auntie P http://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg
  20. 20. • What is your audience saying? • To what extent do blogs resonate with them? • What do they want? • What is their capacity? Will they choose to pay attention to you? • What are others (competitors/colleagues) saying? – How are they doing it? • Get a feel for the neighborhood LISTEN Photo by Nick J Adams http://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg
  21. 21. Humorous Authoritative Referential Questioning Antagonistic Personal Analytical etc CONNECT – TONE
  22. 22. Linking Quoting Analysis Observation Commentary Referrals Commenting Tagging Syndication CONNECT – MANNER
  23. 23. • Possible scenarios – Keep your audience informed about happenings (top down) – Share happenings from the community (bottom up) – Analysis of what is going on and what impact it has – Transparency to events, meetings, etc – Post rally feedback (photos, reflections, thanks, etc) – Gathering input – Recognition of membership / constituents –… ?s – INCREASING CIVIC ENGAGEMENT / WHAT CAN BE BLOGGED?
  24. 24. • Multiple options exist for all skill levels and business / organization needs ?s – BLOGS DESIGN Retrieved on March 15, 2008 from http://www.sixapart.com
  25. 25. • Vary by provider • Blogs vs Content Management Systems • Multiple third party add ins – Balancing your needs and those of your audience • Other tools – Windows Live Writer – Feedburner ?s – BLOG FEATURES
  26. 26. ?s – BLOGS ADMIN WALKTHROUGH
  27. 27. • Video :Blogs in Plain English http://www.commoncraft.com/blogs • Blogs and community: launching a new paradigm for online community? http://www.fullcirc.com/weblog/2006/12/blogs-and-community-launching-new.htm • Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/ • 10 Ways Nonprofits Can Use Blogs http://www.netsquared.org/blog/britt-bravo/10-ways- nonprofits-can-use-blogs • The Blogging Process http://blogs.salon.com/0002007/2003/07/30.html#a346 • Blogs, tags and RSS (pdf) http://www.consultantcommons.org/files/Blog-Tag-Rss.pdf • Weblog strategies for nonprofits http://radiofreeblogistan.com/2003/10/03/weblog_strategies_for_nonprofits.html • Nonprofits and Weblogs http://news.gilbert.org/NPOWeblogs • Seven Characteristics of an Online Organization http://www.onenw.org/toolkit/7-characteristics/ • Why the Web Matters http://www.onenw.org/toolkit/web-matters/ • Writing Online Best Practices http://www.onenw.org/toolkit/writing-online-best-practices/ • A Nonprofits' Guide to the Blogosphere http://www.techsoup.org/learningcenter/internet/page5509.cfm?cg=searchterms&sg=blogs • Seven Blogging Tools Reviewed (2006) http://www.techsoup.org/learningcenter/webbuilding/page5516.cfm?cg=searchterms&sg=blogs • Idealware http://www.idealware.org/ • Nten http://nten.org/ • NetSquared http://www.netsquared.org/ • Nonprofit technology links http://del.icio.us/tag/nptech ADDITIONAL RESOURCES
  28. 28. • Eric Pee – http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/ – http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg • monkeyc.net – http://www.flickr.com/photos/monkeyc/174414041/sizes/s/ – http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg • jhoweaa/Jim – http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/ – http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg • ganessas / Maria – http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/ – http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg • Kalense Kid / Martin Sharman – http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg – http://www.flickr.com/photos/sharman/11618992/sizes/s/ • draggin / jason toal – http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg – http://www.flickr.com/photos/draggin/15223525/sizes/o/ • notmyown2k3 / Kevin Smith – http://www.flickr.com/photos/notmyown/10745735/sizes/l/ – http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg ADDITIONAL IMAGE CREDITS

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