LATIFAH BT IBRAHIM
NUR SYAFIQAH BT MOHD KHAZALI
Yahoo! was founded by Jerry Yang and David Filo who were
the candidates of Stanford’s Electrical Engineering program in
January 1994 and was incorporated on March 1, 1995.
The name Yahoo! is an acronym for “Yet Another Hierarchical
Officious Oracle,”but Filo and Yang insist they selected the
name because they liked the general definition of a yahoo:
“rude, unsophisticated, uncouth.”
On January 13, 2009, Yahoo! appointed Carol Bartz, former
executive chairperson of Autodesk, as its new chief executive
officer and a member of the board of director.
Yahoo! Inc. is an American public corporation with
headquarters in Sunnyvale California, that provides
Internet services worldwide.
Yahoo! Inc. got its start in 1994 as the hobby of two
Stanford University students who were writing their
They created a Web site of their own that linked Internet
users to Yang's and Filo's favorite places in cyberspace
where their site was called “Jerry's Guide to the World
• Now,the company is best known for its web portal,
search engine(Yahoo! Search), Yahoo!
Directory,Yahoo! Mail,Yahoo! News,advertising,
online mapping (Yahoo! Maps), video sharing (Yahoo!
Video), and social media websites and services.
CORE BUSINESS of Yahoo!
• Advertising : About 88% of total revenues for the fiscal year 2009
came from marketing services. The largest segment of it comes
from search advertising, where advertisers bid for search terms to
display their ads on the search results, on average Yahoo! makes
2.5 cents to 3 cents from each search. With the new search
advertising system "Panama" Yahoo! aims to increase revenue
generated from search.
• Mobile Sevices: Yahoo! Mobile offers services for on-the-go
messaging, such as email, instant messaging and mobile blogging;
information services, search and alerts; entertainment, ring tones,
and Yahoo! Photos for camera phones.
• Commerce : Yahoo! offers commerce services such as Yahoo! Shopping,
Yahoo! Autos, Yahoo! Real Estate and Yahoo! Travel, which enables users
to gather relevant information and make commercial transactions and
purchases online. In addition, Yahoo! offers an e-commerce platform
called Yahoo! Merchant Solutions (also known as Yahoo! Store) and hosts
more Top 500 internet retailers than any other hosted e-commerce
• Small business : The Small Business homepage as of August 2010.Yahoo!
provides services such as Yahoo! Domains, Yahoo! Web Hosting, Yahoo!
Merchant Solutions, Yahoo! Business Email and Yahoo! Store to small
business owners and professionals allowing them to build their own
online stores using Yahoo!'s tools.
IT application in yahoo!
• Yahoo! Search indexed and cached the
common HTML page formats, as well as
several of the more popular file-types, such as
PDF, Excel spreadsheets, PowerPoint, Word
documents, RSS/XML and plain text files.
• Flash Player compatible SWF was use in the
Yahoo Site Builder.
Success stories of yahoo!
The two founders of Yahoo!, David Filo and Jerry
Yang, Ph.D. candidates in Electrical Engineering
at Stanford University, started their student
hobby in a campus trailer in February 1994 as a
way to keep track of their personal interests on
Eventually, Jerry and David's lists became too
long and unwieldy, and they broke them out into
categories, then subcategories and thus the core
concept behind Yahoo! was born.
The Web site started out as "Jerry and David's
Guide to the World Wide Web" but eventually
received a new moniker with the help of a
Before long, hundreds of people were
accessing their guide from well beyond the
Stanford trailer and Yahoo! celebrated its first
million-hit day in the fall of 1994, translating to
almost 100,000 unique visitors.
In April 1995, Sequoia Capital agreed to fund
Yahoo! with an initial investment of nearly $2
Realizing the new company had the potential to grow
quickly, Jerry and David began to shop for a
management team then they hired Tim Koogle, a
veteran of Motorola and an alumnus of the Stanford
engineering department, as chief executive officer and
Jeffrey Mallett, founder of Novell's WordPerfect
consumer division, as chief operating officer.
They secured a second round of funding in the Fall
1995 from investors Reuters Ltd. and Softbank. Yahoo!
launched a highly-successful IPO in April 1996 with a
total of 49 employees.
Now, almost fifteen years later, Yahoo! continues to
grow its talent and audience with 13,200 Yahoos
(employees) and more than 600 million unique
• Cooperation will actually generate a great
output. Just like Filo and Yang colaborate and
• We must have the knowledge so that we will
easily trace which path that have potential to
develop our business.
• We must try to invent something that can
help our life and the same time can contribute
to the others.