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Social Media Listening Strategy - How To Start?
 

Social Media Listening Strategy - How To Start?

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    Social Media Listening Strategy - How To Start? Social Media Listening Strategy - How To Start? Presentation Transcript

    • I want to listen. How do I start?
      LBi’s Social Media Afternoon – Brussels, July 9th, 2009
      Timothy Wyffels– Social Media Consultant
    • Where do I start?
    • Roadmap
      Monitor
      Listen
      Create, Share & Personalize
      Dialogue
      Find Brand Ambassadors
      Empower
      Engage
    • Monitor
      Are you part of the conversation? Off course you are!
      People are talking about your brand all over the web!
    • 2. Listen
      LISTEN before you speak, and become part of the community.
      Who is talking about my brand?
      What do they say about my brand?
    • 3. Create, Share & Personalize
      Facebook, twitter, linkedin, etc. are free so signup today!
      Add your picture and fill out your profile.
      Add a link to your site or blog where people can learn more about you.
      Start with friends, family and coworkers.
    • Facebook
    • More than 200 million active users
      on Facebook makes it the 5th largest country
      Bron: http://www.facebook.com/press/info.php?statistics
    • facebook
      Increase
      visibility, community, access, personality, SEO
      Conversations
      • 1-to-many
      • 1-to-1 public (comment)
      • 1-to-1 private (send message)
    • Your picture and company info
    • Post interesting & original comments
    • Use an events page
    • Personalize - design a nice page
    • Twitter
    • twitter
      Increase
      visibility, research, brand value, content flow, traffic
      Conversations
      • 1-to-many
      • 1-to-1 public (@replies)
      • 1-to-1 private (DM)
    • 4. Dialogue
    • 5. Find Brand Ambassadors
    • Tweet, retweet, retweet…
    • Influence Ripples
    • 6. Empower
    • IKEA pencils
    • 7. Engage
    • Dramatic Shift in Marketing Reality
    • Thank you !
    • Roadmap
      Monitor
      Listen
      Create, Share & Personalize
      Dialogue
      Find Brand Ambassadors
      Empower
      Engage
    • Thank You!
      LBi Belgium
      Vorstlaan 191 Bd du SouverainB-1140 Brussels
      Kortrijksesteenweg 1144 bus n
      B-9051 Sint-Denijs-Westrem
      www.lbigroup.be
      www.twitter.com/LBi_Belgium