Interactive Advertising

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Ashlee Bradford

Technology

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Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation. Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.

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Service Positioning After a service strategy has been identified, a company must decide how to position its product most effectively. The concept of positioning involves establishing a distinctive place in the minds of target customers relative to competing products. In “The New Positioning: The Latest on the World's #1 Business Strategy”, Jack Trout distills the essence of positioning into the following four principles 1. A company must establish a position in the minds of its targeted customers. 2. The position should be singular, providing one simple and consistent message. 3. The position must set a company apart from its competitors. 4. A company cannot be all things to all people—it must focus its efforts. Positioning and Marketing Strategy Companies use positioning strategies to distinguish their services from competitors and to design communications that convey their desired position to customers and prospects in the chosen market segments. There are a number of different dimensions around which positioning strategies can be developed.

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Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what “rich media” means today. We’ll also explore some of the engaging and emerging trends we’re seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization.

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La actividad publicitaria consiste en hacer llegar un mensaje hacia un grupo de personas con la intención de promover actitudes favorables hacia un producto o servicio. La Publicidad es Diálogo, es un parlamento bidireccional a una escala mayor de la que estamos habituados a ver. Las marcas hablan y el consumidor responde y las marcas ajustan su mensaje a lo oído y vuelven a hablar y el consumidor vuelve a responder. Una de las grandes ideas de la publicidad moderna ha sido adoptar el concepto de canal de retorno como algo propio. El consumidor puede hablar con las marcas. El gran problema con el que se encuentran es que no saben cómo recoger todo este feedback.

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DIGITAL MARKETING Brief alter broadcast The supposed computerized promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and advanced intelligent media to accomplish showcasing objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting movement in light of clear data set objects and through computerized media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact showcasing, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in an extraordinary field, yet beginning around 2003 it has frequently been viewed as an advertising structure that can include most customary showcasing fields (like direct advertising) since it gives a smith supposed advanced promoting alludes to a showcasing strategy that utilizes the Web, PC correspondence innovation and computerized intuitive media to accomplish advertising objectives. Computerized showcasing will utilize progressed PC network innovation however much as could be expected to look for the improvement of new business sectors and the mining of new shoppers in the best and financially savvy way. Computerized showcasing is a significant level promoting action in view of clear data set objects and through advanced media stations like phone, SMS, email, electronic fax, and organization stages to accomplish exact advertising, quantifiable showcasing impacts, and digitization. Computerized promoting was recently viewed as a free showcasing structure in a unique field, yet starting around 2003 it has frequently been viewed as an advertising structure that can include most customary advertising fields (like direct advertising) since it gives a similar crowd specialized strategy (just in computerized structure).liar crowd speciate time of computerized showcasing 2.0:In the period of computerized promoting 2.0, with the unexpected development of web-based entertainment and video sites, organizations have restricted the distance with clients, laid out exhaustive showcasing techniques, and acknowledged constant observing and customary examination of information. Subsequently, the Web has progressively turned into a significant channel for corporate promoting, and publicists have moved seriously publicizing spending plan venture from disconnected media to online media [8] .The time of computerized advertising 2.0:In the period of advanced promoting 2.0, with the abrupt development of virtual entertainment and video sites, organizations have restricted the distance with clients, laid out far reaching advertising procedures, and acknowledged constant observing and normal examination of information. Subsequently, the Web has progressively turn

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