Dabur India Ltd. presents on their corporate social initiative called SUNDESH. SUNDESH was formed in 1993 as Dabur's CSR wing to improve the quality of life in urban and rural communities. It focuses on integrated rural development through various core intervention areas like health, education, income generation, empowerment, and veterinary services. SUNDESH implements projects like health care services, non-formal education, training centers, income generating activities, awareness programs, SHG and JLG formation, and environmental stewardship initiatives to achieve its vision of contributing to socioeconomic development sustainably.
1. MAKING THE DIFFERENCE
A Corporate Social Initiative
Of
Presented By:
Ashish Agarwal (Project Coordinator)
Dabur India Ltd.
2. Philosophy
“What is that life worth which cannot
bring comfort to others”
Dr. S. K. Burman
Dabur India Ltd.
3. Flow of presentation
What exactly the meaning of CSR?
Why CSR is important in today‟s era?
What comes under CSR?
What are the advantages of CSR?
What SUNDESH is doing in different areas?
Dabur India Ltd.
4. What is CSR???
WBCSD defines „CSR is the continuing
commitment by business to behave ethically
and contribute to economic development
while improving the quality of life of the
workforce and their families as well as of the
local community and society at large‟.
Dabur India Ltd.
5. Why CSR is important in today‟s era
• Increase in price
Profit
maximization • Increase in
production
• Supply chain
Cost management (SCM)
reduction • Total productive
maintenance (TPM)
• Corporate social
Value responsibility (CSR)
Addition • Stakeholder
involvement
Dabur India Ltd.
6. Charity # Welfare # CSR
CSR
Welfare Economical(transparency
& ethical behavior)
For the Environmental
employees of (Environment protection)
Charity an organization Social (community
development)
One time
donation to
anybody
Dabur India Ltd.
8. Importance of CSR
• CSR help in establishing better relationship with
their various stakeholders such as investors,
customers, vendors, suppliers, employees,
communities and governments.
• CSR also used as a strategy tool for developing
the brand image of company.
Dabur India Ltd.
9. Advantages of CSR
Capacity to attract new customers
A greater value for the shareholder
An increased profitability
Better capacity to manage the risks
Improve quality of products and process
Capacity to recruit first choice employees
Dabur India Ltd.
10. About SUNDESH
Registered Voluntary Organization / NGO’S
(www.sundesh.org)
• CSR wing of Dabur India Ltd.
• Formed with the technical & financial support of
Dabur on 19th November 1993
• Engaged in Carried out research and welfare
activities
• Aimed to improve the quality of life of urban and
rural people
Dabur India Ltd.
11. Vision
To actively contribute to the socio economic
development of the community in which we operate
and to ensure a participation of the community in a
sustainable development process.
Mission
Ensuring socio-economic development of the community
through different participatory and need based initiatives
in best interest to the poor so as to help them to become
SELF RELIANT and build better lives for themselves.
wwww.sundesh.org
Dabur India Ltd.
12. Goal
Overall socio-economic development of the poor &
vulnerable community on sustainable basis
Objectives
• To undertake and organize Integrated Rural and Slum
Development programmes
• To promote and organize educational programs for
children and women
• To run Vocational Training Program
• To activate the Rural as well as urban people to take-up
rural and slum development work
• To study, undertake, conduct, carry research and collect
data for Social development
wwww.sundesh.org
Dabur India Ltd.
14. Core Intervention Area
Health
Village
Developme Education
nt Plan
Core Areas
Income Empowerment
generation through SHG &
Financial
training
Inclusion
Veterinary
services
Dabur India Ltd.
