Digital Strategy is nothing more than having a plan to leverage digital technology in favor of the company and achieving enterprise goals through using the smart use of various technical platforms.

2. As the digital world is developing and intensifying, the significance of having a presence on it
is becoming that much more vital. As time has passed, a digital strategy has turned into a
necessity rather than additional benefit to impress your customers.
However, there are still businesses that
wonder if they need to adhere by this
new commandment, they might pull up
the resources to create a box identity to
exude credibility to the curious
researchers that customers have become
now, but continue to fail to comprehend
its real power.
It is a fact that the best to approach a customer is to find it in its natural
habitat; so what should marketers do when the natural habitat turns into a
virtual playground where the digital reality is stronger than the real one?

3. Digital Marketing Todays
Organisational Demand
Digital Strategy is nothing more than having a
plan to leverage digital technology in favor of
the company and achieving enterprise goals
through using the smart use of various
technical platforms. Be where your customer is
in order to connect with them, understand
them and satisfy them.

5. Numbers may not give a very clear
picture but they tell you what you need
to know and as per recent reporting,
there are 3.17 billion internet users in
the world. Creation of a well- designed
web page ensures maximum reach in a
very cost effective way increasing your
brand visibility.

6. Around 85% of B2B customers use the internet to
search and frame their buying decision. Simply
speaking having a strong virtual presence increases
the chance of putting you on the radar of these
customers. Moreover, using digital tools such as
search optimization can also ensure that these visits
turn into long lasting relationships.

7. How can you define the true success of a brand, if not
by using a financial parameter? The easiest answer is
the level of satisfaction of its customers. The easiest
way to connect to your customers is through humanizing
the brand through clever digitalization. When your customers see
that the brand is just like them, they tend to form a closer
relationship to it and keep coming back.

8. The go to answer for most questions these days is the
internet; the free reign that it has provided to the customers
has given a voice of opinion to them. For good or for worse,
reviews are shared openly and without much hesitation, a
well thought out digital strategy foresees the impact of such
raving reviews and ensures even negative criticism leads to
something positive. When we evaluate today’s market is
considered, not only can you let your coulometer know you
are listening, you can show them you care by doing the
simplest things like reply and assist.

9. If all the above benefits took different paths, they will have
the same end result- Increase in Revenue. Better brand
visibility and reach solves the market share issue while
improvement in credibility means better lead generation. All in
all, these efforts lead to one goal, the primary goal of profit
making.
Based on recent trend around us, it is only justified to say
that Digital strategy is a weapon every company needs in
their armory in this changing environment.