There are many guidelines out there that clear the path for a rural marketing agency, often putting up warning signs wherever required and even giving valuable suggestions to build a ladder to success.
This means that some important points should be drilled in and memorized to ensure the strategy to be better and easier to implement. Given below are few such pointers.
The Necessity of Diversity Marketing in Today’s EraSameerShaik43
Modern world marketing is vastly different from previous decades. However, the motive behind it is the same; to make people aware of your brand and convince them to buy your product. Marketers innovate with their techniques and bring forward new approaches to attract target customers’ attention and lure them into purchasing their services.
https://www.tycoonstory.com/marketing/why-is-diversity-marketing-necessary-in-todays-era/
The '4 As' of Rural Marketing
When a company decides to enter the rural market, its marketing methods must be restructured to meet the demands and requirements of rural customers. The marketing mix is such an element in the rural market which gives the sense to think of marketing activities.
Today we are sharing the various components of 4 A, which apply broadly to rural marketing.
1. Affordability
2. Availability
3. Awareness
4. Acceptability
Being present isn't enough to stay competitive. To thrive, businesses must move beyond physical touchpoints and toward experience-driven trust points. This entails first comprehending how rural consumers are changing and then tailoring marketing techniques to different consumer segments based on that understanding.
Today we are sharing actions that should be taken to entice rural consumers during the purchasing journey and increase competitiveness in rural markets:
1. Target the right consumers in the recognition stage
2. Deliver a consistent message in the awareness stage
3. Define value proposition in the consideration stage
4. Engagement through influencers in the validation stage
5. Offer expert guidance in the purchase stage
6. Exceptional customer service in the experience stage
7. Nurture consumer advocates in the advocacy stage
The Necessity of Diversity Marketing in Today’s EraSameerShaik43
Modern world marketing is vastly different from previous decades. However, the motive behind it is the same; to make people aware of your brand and convince them to buy your product. Marketers innovate with their techniques and bring forward new approaches to attract target customers’ attention and lure them into purchasing their services.
https://www.tycoonstory.com/marketing/why-is-diversity-marketing-necessary-in-todays-era/
The '4 As' of Rural Marketing
When a company decides to enter the rural market, its marketing methods must be restructured to meet the demands and requirements of rural customers. The marketing mix is such an element in the rural market which gives the sense to think of marketing activities.
Today we are sharing the various components of 4 A, which apply broadly to rural marketing.
1. Affordability
2. Availability
3. Awareness
4. Acceptability
Being present isn't enough to stay competitive. To thrive, businesses must move beyond physical touchpoints and toward experience-driven trust points. This entails first comprehending how rural consumers are changing and then tailoring marketing techniques to different consumer segments based on that understanding.
Today we are sharing actions that should be taken to entice rural consumers during the purchasing journey and increase competitiveness in rural markets:
1. Target the right consumers in the recognition stage
2. Deliver a consistent message in the awareness stage
3. Define value proposition in the consideration stage
4. Engagement through influencers in the validation stage
5. Offer expert guidance in the purchase stage
6. Exceptional customer service in the experience stage
7. Nurture consumer advocates in the advocacy stage
When it comes to advertising your business, it's imperative that you know who your "target audience" is, and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be "direct." Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.
A checklist for rural marketing ensures that no details are forgotten during the implementation process.
As a result, a few crucial things must be considered while designing a market strategy.
A brief description about International marketing, nature of international marketing, evaluating international marketing, develop international marketing objectives,product marketing strategies
All startups will have difficulties in the early phases of establishing their brand and generating revenue. Most startup companies also have limited resources, in addition to a lack of brand awareness. The right digital marketing agencies may work wonders for them. Digital marketing is significant at all stages, not just at the beginning. Startup companies must use digital marketing if they want to reach their target group.
The first step in figuring out which marketing initiatives are the most effective and efficient is to develop a digital marketing strategy. If you don't have a plan in place, your digital marketing may fall short and ultimately fail to produce the desired results.
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Similar to These Important Things: A marketer Should Keep in Mind While Planning For A Rural Marketing Campaign
When it comes to advertising your business, it's imperative that you know who your "target audience" is, and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be "direct." Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.
A checklist for rural marketing ensures that no details are forgotten during the implementation process.
As a result, a few crucial things must be considered while designing a market strategy.
A brief description about International marketing, nature of international marketing, evaluating international marketing, develop international marketing objectives,product marketing strategies
All startups will have difficulties in the early phases of establishing their brand and generating revenue. Most startup companies also have limited resources, in addition to a lack of brand awareness. The right digital marketing agencies may work wonders for them. Digital marketing is significant at all stages, not just at the beginning. Startup companies must use digital marketing if they want to reach their target group.
The first step in figuring out which marketing initiatives are the most effective and efficient is to develop a digital marketing strategy. If you don't have a plan in place, your digital marketing may fall short and ultimately fail to produce the desired results.
Your company has a distinct personality that sets it apart from competitors in the same industry. This distinction is reflected in your brand's voice. It's the first thing customers notice, and it's undeniably one of the most important aspects of branding to nail.
Today, we'll go over the five steps to developing a strong brand voice.
1. Review purpose, vision, and mission
2. Content Audit
3. Ask and Access your audience
4. Develop A Brand Voice Do's and Don'ts Chart
5. Be consistent across all communication platforms
Digital Marketing ROI is a measure that shows whether your marketing efforts are generating a profit relative to the resources you've invested. ROI analysis will show whether or not your marketing initiatives to win over new customers are successful. Specifically, whether or not the investment was effective.
Brand validation is aided by social media marketing. It's a critical tool for businesses to reach urban and rural customers. When done effectively, it shows that the brand is active and focused on communicating with its customers. As a result, businesses must develop social media marketing strategies.
It’s proven that digital marketing is a must for the business, which fulfills many objectives of the marketer like brand awareness, product awareness, reputation management and keeping the audience glued with the brand to grab their mind and wallet share.
We as marketers have seen rural marketing happening in traditional ways be it through wall paintings, hoardings, van campaigns, house to house reach out programs, haat, mela or mandi campaigns etc. Most of the marketers have been successful in this approach and garnered excellent results over the period of time. FMCG, telecom and automobile categories have been pioneer in having huge brand visibility in every nook and corner of the town and villages.
In 2021, it is predicted that there will be around 448 million social network users across India, a momentous boost from 2019, where it figured to around 351 million. In terms of high user base and popularity, here we present the best social media networks across India.
Earlier social media platforms were used for the sole purpose of social interaction and e-tail platform to cater to our shopping needs. However today due to the fast-growing pace of technological revolution the same app is being used for both interactions and shopping.
With the digital age in its full bloom, the world has become smaller than it ever was. There are multiple innovative ways of communication like videos & messages that are faster, cheaper and much more intimate. A message can be spread across to a billion plus people in the blink of an eye and you can get a feedback to this message even quicker. Hence the age we live in is more exciting and interactive than we could have thought of, truly a digital revolution.
Change is the only constant, and you must have heard this proverb probably 100 times. What difference are we talking about here? The entire focus is on the trends of Digital Marketing – the plans, strategies, and tactics. Whether you have realized or not, the primary festive season in India has just ended, and this season was a significant comeback for most online retailers and e-commerce giants.
India is predominantly a Rural Economy since, the rural population stands at 833 million, constituting almost 68% of the total population. Showing a growth of around 12% and increment in the number of villages by 2279 units, the rural areas in India are on a way to progress. Having access to electricity, roads, shelter, etc, the rural population is moving towards modern lifestyle.
It's critical that you understand the basics of digital marketing across numerous platforms:
Keep in mind that your website is the public face of your company.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Applications of 3D and AR in Digital Commerce,
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Blurred In Theory, But Not In Reality
Yes, the Urban and Rural markets are different
but ignoring the difference between both is not
the right option. The rural market is conservative
in approach and so are the culture and resource.
You should understand the difference, divide and
plan accordingly to take advantage of the
uniqueness of the rural market.
3. Rural Audience Is Educated
Yes, the Rural audience is educated, they are not
all illiterate. While creating a strategy to target
them, don't judge them by their lifestyle and area.
Even though the targeting audience isn't much
educated they still know how to make decisions
and observe the information provided to them.
4. Delivering The Right Information
The Right Way
Sharing the information is important but the
medium of sharing is crucial. The main motive is
to deliver a message about the brand to the
customer.
Therefore, both concepts of what the message is
and how you are conveying it, require thoughtful
attention.
5. What Does The Audience Want
You create campaigns according to your
marketing strategy but have you wondered what
is it that the Audience likes to consume? The
Campaign should revolve around the customer's
preference and therefore it is important to know
what does the audience want.
6. Before getting started with a Campaign, it is
important to do thorough research and find out
everything involved with the preparation
Right from being aware of the intricate details
about the audience type, demographics, their
interest, the resources available in the area that
can be leveraged.
Knowledge Is Power
7. Do you wanna add some other points?
Share your views with us in the comment
section, below!