3. Concept
-mental representation of a category;
that is an internal portrait of a class
of objects, ideas or events that share
common properties
Category
-set of entities that are grouped
together
4.
5. Hierarchy of Concepts
a. Superordinate level- an abstract level
in which members of a category
share few common features
b. Basic level- the broadest level at
which objects share common
attributes that are distinctive of the
concept
c. Subordinate level- more specific
attributes are shared by members of
a category
7. Representative heuristic- people
categorise by matching the similarity
of an object or incident to a prototype
but ignore information about its
probability of occurring
17. Syllogism- kind of deductive reasoning
consists of two (major and minor)
premises that lead to logical
conclusion
18. Analogical reasoning- process by
which people understand a novel
situation in terms of a familiar one.
19. Company Logo
2. Associative thinking- involves thinking
outside our awareness
a. Autistic thinking (daydreaming)- extreme
preoccupation with one’s own thoughts and
fantasies
b. Nightdreaming- is due to unconscious
impulses and it aims to satisfy a drive
c. Eidetic Imagery (Photographic minds)uncommonly vivid imagery
