Reframing Failure

“Reframing
Failure”
-‐
Gonzo
Arzuaga

2
Table of Contents
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#1
Every
step
counts.
Lesson
#2
Don’t
give
up
too
soon.
Lesson
#3
Forget
the
excuses.
Look
for
opportuniDes
everywhere.
Lesson
#4
Set
a
challenging
goal.
Lesson
#5
It’s
only
in
your
mind.
Lesson
#6
Never
regret.
Lesson
#7
Look
forward
to
your
next
challenge.
Lesson
#8
The
price
of
failure
is
higher
than
the
price
of
taking
risks.
Lesson
#9
There’s
always
a
bright
side.
Lesson
#10
Change
yourself.
Lesson
#11
Avoid
being
a
perfecDonist.
Lesson
#12
A
failure
is
an
incredible
learning
experience.
Lesson
#13
Try
it.
Lesson
#14
A
floor
from
which
to
jump.
Lesson
#15
The
hidden
power
of
laughter.
Lesson
#16
What
luck
really
means.
Lesson
#17
Be
a
good
student
and
build
out
from
your
weaknesses.
Lesson
#18
Learn
about
yourself
-‐
‘I’ve
never…
bragged’
Lesson
#19
Change
your
strategy.
Try
once
more.
Lesson
#20
The
“Not
losing”
Strategy.
Lesson
#21
Your
aTtude
should
be
to
move
your
feet.
Lesson
#22
Say
NO.
The
Best
is
yet
to
come.
Lesson
#23
DeterminaDon.

Go
placidly
amid
the
noise
and
haste
and
remember
what
peace
there
may
be
in
silence.
As
far
as
possible,
without
surrender,
be
on
good
terms
with
all
persons.
Speak
your
truth
quietly
and
clearly;
and
listen
to
others,
even
the
dull
and
the
ignorant;
they
too
have
their
story.
Avoid
loud
and
aggressive
people;
they
are
vexaDons
to
the
spirit.
If
you
compare
yourself
with
others,
you
may
become
vain
and
biYer;
for
always
there
will
be
greater
and
lesser
persons
than
yourself.
Enjoy
your
achievements
as
well
as
your
plans.
Keep
interested
in
your
own
career,
however
humble;
it
is
a
real
possession
in
the
changing
fortunes
of
Dme.
Exercise
cauDon
in
your
business
affairs;
for
the
world
is
full
of
trickery.
But
let
this
not
blind
you
to
what
virtue
there
is;
many
persons
strive
for
high
ideals;
and
everywhere
life
is
full
of
heroism.
Be
yourself.
Especially,
do
not
feign
affecDon.
Neither
be
cynical
about
love;
for
in
the
face
of
all
aridity
and
disenchantment
it
is
as
perennial
as
the
grass.
3
“Reframing
Failure”
-‐
Gonzo
Arzuaga

Take
kindly
the
counsel
of
the
years,
gracefully
surrendering
the
things
of
youth.
Nurture
strength
of
spirit
to
shield
you
in
sudden
misfortune.
But
do
not
distress
yourself
with
dark
imaginings.
Many
fears
are
born
of
faDgue
and
loneliness.
Beyond
a
wholesome
discipline,
be
gentle
with
yourself.
You
are
a
child
of
the
universe,
no
less
than
the
trees
and
the
stars;
you
have
a
right
to
be
here.
And
whether
or
not
it
is
clear
to
you,
no
doubt
the
universe
is
unfolding
as
it
should.
Therefore
be
at
peace
with
God,
whatever
you
conceive
Him
to
be
and
whatever
your
labors
and
aspiraDons,
in
the
noisy
confusion
of
life
keep
peace
with
your
soul.
With
all
its
sham,
drudgery
and
broken
dreams,
it
is
sJll
a
beauJful
world.
Be
cheerful.
Strive
to
be
happy.
Max
Ehrmann,
Desiderata.
4
“Reframing
Failure”
-‐
Gonzo
Arzuaga

Every Step Counts
“ are
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#1
…they
are
full
of
life,
aTtude,
emoDons,
wishes,
dreams,
and
feelings.
You
shouldn’t
take
falls
as
failure
but
as
clean
slates.
5
When
you
fall
and
get
up,
the
first
steps
are
the
hardest,
the
toughest,
almost
like
baby
steps;
they
Every
step
is
a
step
forward…
even
a
step
backwards
is
a
step
forward.
-‐
Gonzo
Arzuaga
also
confused,
erraDc,
liYle…
even
uncomfortable
and
a
bit
difficult
to
take
but
they
are
also
full
You
can
start
again,
get
to
know
life
one
more
Dme
and
not
everyone
has
that
chance.
There
is
an
enJre
world
to
be
conquered.
There
is
that
longing
for
victory,
survival,
conquest.
And
nothing
should
stop
you
from
geTng
up
and
going
forward.

Lesson
#2
Don’t Give Up Too Soon
Time
truly
does
heal
everything.
It
has
the
ability
to
let
us
forget
the
steps
we
took
that
were
wrong
and
allows
us
to
focus
on
the
good
ones.
Time
gives
us
perspecDve.
In
many
occasions,
it
will
take
longer
because
bad
moments
hurt
and
some
hurt
more
than
others.
It
can
take
years,
but
we
need
to
be
prepared
to
embrace
that
and
let
go
of
the
grudge.
Even
with
the
smallest
things,
Jme
allows
us
to
slowly
learn
to
keep
the
good
and
let
the
harmful
stay
in
the
past.
Failure,
most
of
the
Dme,
is
the
result
of
giving
up
too
soon.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
-‐
Gonzo
Arzuaga
6
“

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#2
Doing
is
hard,
because
we
humans
are
fearful
by
nature
and
need
to
learn
to
get
out
of
the
safe
zone.
We
will
be
counDng
sheep
for
nights
and
days
if
we
don’t.
As
helpful
and
valuable
as
Dme
is,
our
lives
our
finite
so
we
have
only
a
rather
long
period
of
Dme,
but
a
finite
period,
between
our
birth
and
our
goodbye.
That
Dme
in
the
middle,
has
an
ending
and
we
need
to
make
the
most
out
of
every
minute.
It
doesn’t
come
back
so
we
have
only
right
now
and
need
to
make
it
count.
Think
of
Jme
like
a
train
that
can’t
return
to
the
staJon.
When
you
don’t
do
something
at
the
Dme
you
get
a
chance,
that
chance
might
be
gone
forever.
So
do
it!
Use
that
instant.
Grab
the
chance.
Jump.
As
Paulo
Coelho
wrote
in
The
Alchemist,
“It
is
said
that
the
darkest
hour
of
the
night
comes
just
before
the
dawn.”
When
things
get
really
ugly
and
they
get
really
dark,
it’s
right
then
that
we
are
closest
to
achieving
something.
7

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#2
Instead
of
backing
down
on
fear
and
defeated,
it
should
give
us
the
strength
to
conDnue
because
that’s
when
we
are
closest
to
our
goal.
So
grit
your
teeth,
don’t
think
about
it
too
much,
persevere
and
follow
the
path
you
dreamed
of.
In
reality,
we
don’t
know
how
many
tries
it
will
take
to
get
to
our
goal.
But
if
you
keep
trying,
it’s
only
logical
that
your
possibiliDes
rise.
Never
give
up.
And
especially,
never
give
up
before
it’s
Dme.
The
next
try
might
be
it.
And
it’s
one
try
away.
So
don’t
throw
the
towel
too
early.
Now
think
about
how
many
Dmes
you
quit
before
actually
failing.
Surprising,
right?
As
Elbert
Hubbard
said,
“There
is
no
failure
except
in
no
longer
trying.”
And
most
of
the
Dmes
we
quit,
we
have
no
reasons.
But
we
do
have
excuses,
which
reminds
me
of
Lesson
#3.
8

Forget the excuses. Look for
opportunities everywhere.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#3
Excuses
are
the
worst.
They
are
disguised
as
good
reasons,
but
they
aren’t.
Most
of
the
Dme,
when
we
fail
or
give
up
too
early,
we
are
giving
excuses
and
covering
our
fear
of
not
doing,
by
well…
not
doing.
Get
rid
of
excuses.
If
you
screw
something
up,
just
say
so,
loud
and
clear
so
everybody
sees
your
courage.
If
things
don’t
work
out
the
way
you
expected
them
to,
accept
it.
If
you
actually
make
a
wrong
decision,
own
it,
admit
it
-‐-‐-‐
it
shows
you
are
brave.
If
fate
has
other
plans
for
you,
take
the
lesson
and
move
on.
Live
with
all
of
this
but
don’t
let
it
haunt
you.
Acceptance,
not
ignorance,
is
bliss.
As
for
opportuniDes
I,
for
example,
would
rather
be
an
opDmist.
Instead
of
picking
excuses
out
of
a
hat,
I’d
rather
search
and
find
new
paths
instead
of
going
for
the
whys
and
why
nots
of
failure.
9

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#3
Why
would
someone
dedicate
one’s
life
to
validate
the
reasons
behind
failure
when
you
could
actually
spend
that
Dme
doing
something
great?
I
am
convinced
it
will
work
out
for
me
and
life
will
need
to
come
prove
me
wrong.
In
the
meanDme,
I
try.
I
jump.
I
take
the
leap.
Acceptance
is
bliss.
Making
mistakes
is
normal;
it’s
good,
as
aforemenDoned.
So
accept
and
learn
to
learn
from
your
missteps.
When
people
criDcize
you,
remember
that
doers
don’t
judge;
instead,
people
with
too
much
Dme
on
their
hands
judge.
And
when
you
already
know
of
a
mistake,
judging
is
easy.
So
don’t
worry
about
others.
They
give
you
nothing.
10

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#3
Place
your
own
bets.
And
don’t
forget
that
your
biggest
hit
is
in
trying.
Benjamin
Franklin,
who
clearly
understood
these
principles
used
to
say,
“I
never
a
man
who
was
good
at
making
excuses
who
was
good
at
anything
else.”
And
he
was
and
remains
right:
when
you
take
your
Dme
to
find
and
make
excuses
for
your
acDons,
you
lose
valuable
Dme
to
do
stuff.
Doers
don’t
make
excuses.
They
set
challenging
goals.
11
-‐
Gonzo
Arzuaga
“
Don’t
look
for
excuses
to
jusDfy
why
you
failed.
Look
for
opportuniDes
and
reasons
where
to
build
your
next
success.

Set a challenging goal
It’s
like
110
meter
hurdles.
These
races
are
run
by
top-‐
notch
athletes
who
not
only
have
to
be
prepared
to
run,
but
they
need
to
prepare
themselves
to
also
jump
through
obstacles…
so
it’s
like
life
has
been
shrunk
to
a
single
sporDng
event.
Life
is
a
long
and
winding
road
that
has
hurdles
all
over
and
we
need
to
prepare
ourselves
to
jump.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#4
Sports
make
for
great
metaphors
when
we
try
to
understand
challenges.
Sportspeople,
unlike
most
people,
have
set
high
standards
for
themselves
and
are
driven
by
a
never-‐ending
hunger
for
victory.
They
take
no
shortcuts.
But
they
do
take
risks
and
act.
They
do.
11
The
size
of
the
challenges
you
take
on
is
a
reflecDon
of
the
size
in
which
you
see
yourself.
-‐
Gonzo
Arzuaga
“

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#4
Take
a
look
at
Olympic
pole
vaulters.
They
have
an
actual
goal
that
is
always
to
go
higher
and
higher.
Their
goals
need
to
be
high
enough
to
moDvate
them
and
move
them
to
achievement
-‐
but
their
goals
also
need
to
be
low
enough
that
they’re
achievable.
11
Thinking
of
them,
do
this
exercise:
close
your
eyes
and
picture
an
auditorium.
Picture
it
full
of
people.
Try
100
people.
Then
try
500.
And
if
your
mind
allows
you
too,
try
2,000
people
siTng
there,
waiDng
for
you
to
talk.
They’re
there
to
listen
to
you.
Now
try
imagining
5,000
or
10,000.
A
very
large
crowd.
Transform
it
into
a
football
stadium
with
50,000
people,
all
there
waiDng
to
listen
to
what
you
have
to
say.
All
of
a
sudden,
they
go
silent.
Their
eyes
are
all
on
you,
concentrated
on
the
spot
in
which
you’re
standing,
waiDng
for
you
to
say
something.
The
microphone
is
on.

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#4
Their
eyes
are
sDll
on
you
and
you
focus
on
your
soon-‐
to-‐be-‐out
words.
You
speak.
No
words
of
pampering,
no
salutaDons.
You
ONLY
state
your
GOAL.
Convinced.
Proud.
And
no
maYer
what
you
say,
they
automaDcally
start
laughing
at
you,
loud,
making
fun
of
whatever
you
said.
They
point
all
their
fingers
at
you,
calling
you
crazy,
calling
you
hopeless.
Apparently,
what
you
said
was
the
funniest
thing
they
had
ever
heard!
The
enDre
crowd
is
laughing
at
your
most
precious
dream.
It
truly
must
be
unaYainable,
ridiculous,
and
too
ambiDous
for
your
capabiliDes.
Don’t
open
your
eyes.
Imagine
yourself
there
holding
your
ground.
In
the
depth
of
the
brightness
of
the
lights
around
you,
you
stay
put.
Unmoved.
If
you
can
hold
that
though,
you
found
your
calling.
Again,
whatever
it
is.
If
the
people
you
admire,
love,
or
care
about
and
even
the
general
public
is
against
you
and
you
can
sDll
stay
put,
jump.
If
you
want
to
run,
then
it’s
yourself
who
doesn’t
believe
you
can
achieve
it.
Aper
all,
it
was
a
stadium
in
your
mind.
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#4
Will
you
have
chances
of
succeeding?
That
you
don’t
know.
But
if
you
set
a
high,
ambiDous,
huge
goal…
there
will
be
no
compeJJon!
Richard
Brinsley
Sheridan
once
said,
“The
surest
way
to
fail
is
not
to
determine
to
succeed.’’
Only
YOU
can
transform
your
goals
into
chances
and
chances
into
reality.
No
one
else.
11

It’s only in your mind.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#5
The
exercise
we
just
did
was
a
way
of
showing
you
how
all
the
things
that
hurt
you
are
in
your
mind.
When
you
are
not
affecDng
anybody,
their
judgment
doesn’t
count
so
if
you’re
stopped
by
them,
you’re
choosing
to
be
stopped.
The
fact
that
you
didn’t
achieve
your
goal
this
Dme
doesn’t
mean
you’re
unsuccessful.
You
need
to
be
sure
like
I
am
that
you
will
succeed
the
next
Dme.
Or
the
Dme
aper
the
next
Dme.
11
Failure
is
only
in
your
mind.
-‐
Gonzo
Arzuaga
“
In
the
meanDme,
consider
the
things
you
learn
in
your
road.
The
people
you
met.
The
things
that
you
DID
accomplish.
Even
if
we
fail
in
our
main
goal
once,
it
shouldn’t
mean
you’re
automaJcally
losing.

It’s only in your mind.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#5
Quite
the
opposite,
you
have
the
chance
to
see
beyond
and
find
actual
things
you
did
get.
Not
only
‘lessons’
but
hard
evidence
that
the
road
isn’t
a
waste
and
what
you
win
depends
on
your
perspecDve.
Not
accomplishing
a
goal
doesn’t
mean
you’ve
plainly
failed.
And
what
it
surely
doesn’t
mean
is
that
you’re
a
loser
or
a
failure
yourself.
Get
past
the
moment
and
go
on.
It’s
up
to
you
to
decide
if
you
believe
that
or
not.
Again,
it’s
all
about
perspecDve.
The
way
you
see
things
will
change
the
way
you
take
things,
understand
things.
Think
of
this
William
S.
Gilbert
quote:
“Losers
visualize
the
penalDes
of
failure.
Winners
visualize
the
rewards
of
success.”
Visualize
the
rewards
and
you
are
one
step
ahead
of
everyone
else,
on
the
path
to
get
them.
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#6
Never regret.
We’ve
understood
already
that
failure
has
a
very
bad
reputaDon.
It
might
be
our
upbringing,
our
parents
growing
up
more
deprived,
or
even
the
educaDon
that
we
got
in
school.
In
any
case,
we
all
have
a
negaJve
percepJon
of
failure,
unfortunately.
Now
the
problem
with
regret
is
that
it’s
the
very
same
consequence
of
our
fear
of
failure.
Most
of
the
Dme
11
When
you
look
at
the
past
and
think
“What
if…”
all
it
does
is
paralyze
you
for
the
future.
-‐
Gonzo
Arzuaga
“
we
don’t
do
something
out
of
fear
of
making
a
mistake,
we
end
up
seeing
we
were
meant
to
do
it
and
could
have
succeeded,
just
too
late
to
go
back.

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#6
Never regret.
“Why
didn’t
I…?”
“What
if
I
had
done…?”
“If
only
I…”
“I
would
have
done…”
Yet
asking
ourselves
those
quesDons
does
us
more
harm
than
good.
It
sort
of
petrifies
us
in
stone,
leaving
a
negaDve
scar
from
what
we
didn’t
do.
Since
we
were
afraid
once,
it
is
only
logical
that
we
become
more
fearful
as
Dme
progresses.
Basically,
being
worried
about
what
happened
yesterday
clouds
your
eyes
from
watching
what
will
happen
tomorrow,
just
like
when
we
worry
about
yesterday’s
rain
and
miss
seeing
the
sun
that
came
out
today.
Be
hopeful
about
the
future.
Stop
complaining.
Stop
regreng.
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#6
Never regret.
“Remember
that
your
failures
are
the
seeds
of
your
most
glorious
successes.
Be
sad
if
you
must,
but
don’t
despair.”
So
goes
an
unknown
passage.
Be
sad.
But
don’t
despair.
Instead,
start
preparing
for
your
next
baYle.
11

Look forward to your next
challenge.
Life
is
truly
a
present
and
the
past
just
doesn’t
let
you
unwrap
it.
It’s
a
gip
that
should
be
opened
today.
There
are
no
Dme
machines,
no
way
of
going
back.
There
simply
isn’t
a
way.
You
can
perfect
yourself
and
not
make
the
same
mistake
again
but
whatever
you
already
did
is
done.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#7
If
we
understood
all
we’ve
learned
so
far,
we
know
that
life
gives
us
opportuniJes
all
the
Jme,
even
when
it
presents
challenges,
hurdles,
and
obstacles.
And
the
old
saying
says
that
when
life
gives
you
lemons,
you
should
make
lemonade.
What
it
basically
says
is
that
we
should
take
advantage
of
all
moments
to
build
something
instead
of
destroying.
11
I
don’t
want
to
take
to
the
grave
the
doubt
of
what
could
have
happened
if
I
had
tried.
-‐
Gonzo
Arzuaga
“

challenge.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#7
Use
the
past
as
your
feedback
session.
The
past
is
informaDon
of
what
not
to
do,
of
how
things
work.
With
such
valuable
informaDon,
all
that
is
lep
to
do
is
to
try
again.
Why
have
you
gone
through
all
the
trouble
of
learning
a
lesson
if
you
won’t
use
it
to
go
at
it
again?
Are
you
going
to
waste
the
lessons
of
the
past
staying
in
your
chair
doing
nothing?
I
hope
the
answer
is
no.
So
when
you
fail,
start
seTng
a
new
challenge,
aim
for
that
one
now.
Imagine
big
inventors
such
as
Thomas
Alva
Edison.
He
brought
us
the
marvelous
light
bulbs
that
we
all
use
today.
Now
history
says
it
didn’t
happen
overnight,
but
that
it
took
him
10,000
tries
before
he
built
a
successful
bulb.
How
would
our
lives
be
today
had
he
stopped
at
the
9,999th
try?
11

challenge.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#7
Look
forward
to
something.
Your
next
step
brings
magic,
hope,
hunger
of
seeing
what
faith
prepared
for
you.
The
world
is
full
of
great
things
that
don’t
move,
things
that
are
yours
to
take
if
you’re
strong
and
you
persevere.
Go
get
them!
Like
English
Chemist
Humphrey
Davy
once
said,
“The
most
important
of
my
discoveries
have
been
suggested
to
me
by
my
failures.”
Let
them
guide
you
instead
of
breaking
you.
11

The price of failure is higher than
the price of taking risks.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#8
Going
into
the
unknown
isn’t
easy.
When
I
talk
about
reframing
failure
and
looking
at
in
under
a
different
light,
it
doesn’t
mean
I
don’t
know
that
it
gets
rough
at
Dmes.
It
does
and
it
will
conDnue
to
do
so.
But
the
exercise
you
need
to
do
is
seeing
beyond.
PuTng
things
in
a
balance
and
seeing
what
plate
is
heavier.
Do
you
want
to
pay
the
price
of
failing
or
pay
the
price
of
not
doing?
If
you
don’t
do
you
get
nothing.
If
you
do
and
fail
you
at
least
get
something.
11
The
only
price
you
have
to
pay
in
order
to
try
new
things
and
conquer
uncharted
territory
is
that
of
taking
the
risk
of
failing.
-‐
Gonzo
Arzuaga
“
So
use
your
resources
wisely
when
you
pay
in
life.
Think
of
Bob
Mandel,
who
took
a
month
of
his
Dme
to
stand
on
the
same
New
York
corner
day
aper
day
and
invite
all
of
the
women
who
passed
by
for
a
coffee.

The price of failure is higher than
the price of taking risks.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#8
All
of
them
said
no.
But
he
wasn’t
trying
to
hurt
himself.
He
was
trying
to
understand
what
failing
meant
for
him,
how
it
hit
him,
what
changes
it
made
in
him.
And
he
learned
the
hard
way!
Overcoming
the
fear
of
rejecDon
and
in
turn,
not
being
scared
anymore
of
trying
what
might
not
work
out
well,
takes
you
places.
Takes
you
high.
Fear
on
its
own,
takes
you
nowhere.
And
there’s
nothing
worse
than
inacDon.
Not
having
done
anything,
not
even
something
wrong.
Frances
Watkins
Harper
put
it
very
clearly,
“Apparent
failure
may
hold
in
its
rough
shell
the
germs
of
a
success
that
will
blossom
in
Dme
and
bear
fruit
throughout
eternity.”
See
beyond.
Look
at
the
bright
side.
11

There’s always a bright side.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#9
We’ve
heard
the
‘there’s
always
a
bright
side’
phrase
many
Dmes.
The
reason
why
these
phrases
become
so
popular
is
because
they
somewhat
help
you
visualize
things
you
already
know
but
haven’t
yet
seen.
For
example,
consider
doing
really
bad
at
something.
Then,
you
write
a
book
called,
“All
I
Tried
Went
Wrong.”
You
laugh
about
the
situaDons
that
happened
in
your
life
and
how
nothing
seems
to
go
right
for
you.
The
book
becomes
a
bestseller.
Failure?
Hardly.
11
It’s
not
whether
or
not
you
fall,
but
whether
or
not
you
want
to
live
your
life
down
there.
-‐
Gonzo
Arzuaga
“
Thousands
of
thousands
of
successful
human
beings
have
gone
through
failure
and
got
back
up
on
their
feet.
What
they
did
was
focus
on
their
strengths
instead
of
their
weaknesses.

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#9
He
had
worked
his
enDre
life
building
his
store
and
when
he
came
back
from
a
much
deserved
vacaDon,
a
river
had
flooded
his
store.
He
lost
everything.
The
suffering
drove
him
to
become
a
moDvaDonal
speaker.
And
he
opened
his
store
again.
As
the
German
proverb
goes,
“He
who
has
never
tasted
what
is
biYer
does
not
know
what
is
sweet.”
See
failure
as
the
moment
in
which
you
learn
to
taste
what’s
really
good.
It’s
actually
quite
simple:
if
it
was
all
easy,
then
nothing
would
be.
When
something
is
standard,
normal,
is
always
there,
then
it
becomes
pointless
to
fight.
And
we
lose.
Think
of
life
as
a
country
that
gives
you
double
ciDzenship:
you
are
a
ciDzen
of
success
and
of
failure
at
the
same
Dme.
Then
when
we
grow
up,
we
have
the
chance
to
choose
just
one
-‐
we
can’t
live
with
two
different
passports.
Now
what
passport
will
it
be?
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#9
Just
try
to
see
every
bump
in
the
road
as
an
opportunity.
Take
whatever
life
is
giving
you
and
make
something
good
out
of
it.
When
something
knocks
you
down,
think
why
it
happened.
That
maybe
that
road
wasn’t
yours.
Because
you’re
in
for
something
bigger.
As
Abraham
Lincoln
once
stated,
“My
great
concern
is
not
whether
you
have
failed,
but
whether
you
are
content
with
your
failure.”
Do
whatever
you
want
to
do
even
with
failure.
Aper
all,
“Winning
is
a
habit.
Unfortunately,
so
is
losing,”
said
the
great
Vince
Lombardi.
What
will
your
habit
be?
11

Change yourself.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#10
We’ve
talked
abundantly
about
the
chances
to
find
in
failure.
How
we
need
to
see
unsuccessful
runs
as
the
doors
to
our
victory
leaps.
But
it
can’t
be
all
talk
and
no
acJon.
No
maYer
how
hard
your
problems
are,
the
key
to
conquering
them
is
not
trying
to
change
the
whole
issue,
but
rather
changing
yourself.
11
He
who
doesn't
move
his
feet
won't
stumble,
but
he
won't
get
ahead
either.
-‐
Gonzo
Arzuaga
“
Change
is
good.
OpportuniDes
to
change
need
to
be
followed
by
the
acDon
of
changing.
Remember
that
by
doing
what
others
will
not,
tomorrow
you
will
be
able
to
do
what
others
simply
can’t.
“A
man
can
fail
many
Dmes,
but
he
isn't
a
failure
unDl
he
begins
to
blame
somebody
else,”
said
John
Burroughs.
So
what
you
need
is
to
start
seeing
yourself
as
a
winner.
Believe
it.
Do
things
to
change
it.

Change yourself.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#10
Ask
the
quesDon,
what
didn’t
work
out?
Was
it
a
job?
EducaDon?
Love
life?
OK.
Now
what
did
you
do
wrong?
You
hadn’t
studied?
You
didn’t
work
hard
enough
or
didn’t
look
confident
enough
for
that
interview?
Or
maybe
you
got
too
jealous
and
didn’t
enjoy
the
one
you
were
with?
Worried
too
much?
Then
change.
Stop
the
madness.
Sit
down
and
plan
a
course.
A
new
course
of
study.
Dress
differently
for
the
next
meeDng.
Prepare
yourself.
Open
up
to
love.
Take
your
dreams
to
the
gym
and
workout,
change,
change,
change.
And
make
them
happen.
Which
takes
us
to
Lesson
#11.
11

Avoid being a perfectionist.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#11
I
started
my
internet
company.
I
was
full
of
energy.
But
people
looked
at
me
with
that
‘poor
boy’
kind
of
look.
Aper
a
couple
of
years,
things
came
my
way
and
suddenly
for
the
same
people
I
became
a
visionary.
That
is
my
story.
But
all
along
I
knew
that
story
couldn’t
be
perfect.
As
we
previously
discussed,
acceptance
is
bliss.
Knowing
about
the
things
we
cannot
change
and
accepDng
them
is
truly
bliss,
because
we
can
focus
on
11
PerfecDonism,
if
not
handled
carefully,
might
as
well
end
up
being
the
germ
that
corrupts
success
and
turns
it
into
yet
another
failure.
-‐
Gonzo
Arzuaga
“
on
what’s
important.
On
what
can
be
changed.
One
of
the
things
we
shouldn’t
try
to
be,
ever,
is
perfect.
PerfecDon
exists
in
the
things
of
life
but
not
in
humans.
The
fact
that
we
are
changing
all
the
Dme
and
that
we
live
so
randomly,

Avoid being a perfectionist.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#11
without
certainty
of
what’s
to
come,
is
proof.
And
since
you
can’t
be
perfect.
Don’t
try.
Instead,
aim
for
excellence.
Try
to
be
the
best
you
can
be,
at
that
moment.
Always
strive
for
more.
Fight
for
being
just
a
liYle
beYer.
Aper
all,
if
perfect
existed
and
you
were
so
smart
and
powerful
that
you
could
reach
it
when
you
were
20
and
knew
you
would
live
to
100
years…
what
would
you
do
for
all
the
rest
of
the
Dme?
If
perfect
was
possible,
we
wouldn’t
have
dreams
to
fight
for.
Which
is
hardly
perfect.
That
is
why
Emile
Zola
used
to
say,
“PerfecDon
is
such
a
nuisance
that
I
open
regret
having
cured
myself
of
using
tobacco.”
Don’t
lose
valuable
Dme
trying
to
be
perfect.
As
the
old
saying
goes,
“You’re
on
the
road
to
success
when
you
realize
that
failure
is
only
a
detour.”
11

A failure is an incredible
learning experience.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#12
In
our
job
of
reframing
failure
I
have
come
to
say
many
Dmes
that
we
should
be
logical.
Being
logical
helps
us
understand
things
clearly,
without
sugar
coaDng.
So
let’s
try
this
other
logical
exercise:
you
set
a
goal,
it
worked.
Then
you
learn
what
you
should
do
to
repeat
success
in
your
future
projects.
You
have
a
formula.
11
Failure
has
to
be
thought
of
as
a
learning
experience.
Otherwise
it’s
just
unbearable
painful.
-‐
Gonzo
Arzuaga
“
If
we
do
that
with
what’s
good,
why
do
we
not
do
that
with
what’s
bad,
which
is
what
we
should
truly
tackle?
If
you
set
a
goal
and
it
didn’t
work,
then
learn
as
well!
It
will
teach
you
much
more
-‐-‐
knowing
what
you
shouldn’t
do
again
rather
than
knowing
what
you
should
repeat.

A failure is an incredible
learning experience.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#12
If
you
repeat
a
good
step,
circumstances
might
just
not
work
out
and
you
could
sDll
face
failure.
But
if
the
first
Jme
failed,
you
know
what
not
to
do.
And
yes,
you
might
fail
again
but
never
for
the
same
reasons.
Failure
truly
is
an
incredible
learning
experience.
Every
single
Dme
you
start
a
project,
you
should
have
your
mind
set
on
victory
and
a
backup
plan
in
case
it
eludes
you.
In
fact,
you
should
plan
failures
and
what
you
will
learn
from
them
more
than
victories.
The
real
problem
aper
all
is
not
making
a
mistake,
but
learning
nothing
from
it.
Every
Dme
life
knocks
you
down,
you
should
not
only
stand
up
straight
and
walk
again
but
also
take
something
with
you.
You
learn
a
lot
from
your
mistakes
and
maybe
not
as
much
from
your
successes.
Anton
Chekhov
used
to
say,
“One
must
be
a
God
to
be
able
to
tell
successes
from
failures
without
making
a
mistake.”
It’s
all
a
learning
process.
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#13
Try it.
If
one’s
dream
is
clear
and
it’s
a
hearuelt
dream,
all
failed
aYempts
are
roads.
Those
roads
are
obviously
not
taking
me
to
my
desDnaDon
but
they
are
not
driving
me
away.
Think
of
it
as
a
long
road
that
you
have
to
go
through
to
finish
a
long,
long
trip.
At
Dmes,
the
road
will
get
dark,
especially
at
night
and
lights
will
tell
you
to
turn
around.
Yet
when
the
day
comes
you
go
back
to
your
road.
And
so
it
goes.
11
The
only
way
to
become
an
expert
is
through
experience.
And
many
Dmes,
when
experimenDng,
we
fail.
-‐
Gonzo
Arzuaga
“
Never
stopping
and
meeDng
people
and
learning
things
on
the
way
to
your
fate.
The
dream
is
sJll
there.
You
are
sDll
the
driver.
You
have
been
detoured
but
you’re
not
lost.
The
more
detours
you
take,
the
more
you
learn
and
the
closer
you
are
to
finding
the
right
path.

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#13
Try it.
Again,
every
failure
has
a
reason
and
isn’t
random.
Maybe
you
met
someone
criDcal
to
your
success.
Maybe
it
gave
you
a
new
skill.
Or
made
you
stronger
-‐
your
most
inner
fibers
were
made
tougher.
Or
who
knows,
maybe
what
you
wanted
wasn’t
there
yet
and
you
needed
to
rest.
Failure
is
sort
of
like
luck,
energy
wise.
It’s
a
big
leap
that
the
universe
makes
you
take
when
you
are
about
to
lose
your
way.
It
sets
you
back
on
track.
Aper
all,
like
Walter
Bagehot
said,
“The
greatest
pleasure
in
life
is
doing
what
people
say
you
cannot
do.”
Proving
people
wrong
might
be
one
of
the
strongest
driving
forces.
It
pushes
you.
It’s
the
floor
from
which
to
jump.
11

A floor from which to jump.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#14
I
honestly
believe
mistakes
touch
an
inDmate
part
of
everyone.
I
am
no
stranger
to
failure.
And
I
have
suffered
for
it
but
was
able
to
get
back
on
my
feet.
There
is
truly
no
other
way
to
explain
why
we
are
so
afraid
of
failing,
than
thinking
there
must
be
a
spot
in
our
brains
that
failure
touches
in
a
way
no
other
feeling
does.
11
PerspecDve
is
everything.
You
can
either
see
failure
as
the
roof
that
cuts
your
possibiliDes
or
you
can
see
it
as
a
floor
from
which
to
take
another
jump.
-‐
Gonzo
Arzuaga
“
But
even
if
there
is
something
prevenDng
us
from
jumping,
we
sDll
have
our
free
will
to
do
whatever
pleases
us.
We
can
be
paralyzed
or
moving.
Which
will
you
choose?
Staying
put
or
dreaming
big?
Give
perspecJve
a
chance.

A floor from which to jump.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#14
Think
of
yourself
in
a
four-‐walled
room.
The
ceiling
is
there
and
you
want
desperately
to
see
a
storm
of
shooDng
stars.
But
the
concrete
roof
is
blocking
you.
Now
you
could
stay
there
and
miss
the
beauty
of
nature
and
its
gips.
But
there
are
stairs
and
you
go
up,
you
open
a
door
and
put
your
feet
on
the
roof.
You
step
on
it.
And
now,
logic
says
that
if
it
is
below
your
feet,
it’s
no
longer
a
ceiling
right?
It’s
just
a
floor.
Floors
give
us
comfort
and
support.
Ceilings
put
a
stop
to
our
view,
while
floors
allow
us
to
find
ground.
Look
at
the
stars
now.
You
didn’t
miss
them.
And
the
sky
is
the
limit.
Because,
“when
you
fall,
you
shouldn’t
get
up
empty
handed.”
Make
this
unknown
author’s
thought
a
mantra,
an
anthem.
Step
on
the
ceiling
that
blocks
you
and
transform
it
into
your
new
floor,
from
which
to
jump
to
new
heights.
11

The hidden power of laughter.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#15
A
few
lessons
ago,
we
tried
to
imagine
what
it
was
like
to
have
a
full
stadium
of
people
laughing
at
our
expense.
Our
dream
crashed
by
the
sound
of
their
mocking,
their
amusement.
Now
if
it
somewhat
lep
you
unseYled,
try
what
I
said
earlier:
if
everybody
does
the
same
thing,
it
becomes
normal,
regular.
For
example,
let’s
say
you’re
a
runner.
11
Having
failed
can
also
be
considered
a
great
victory:
you’ve
defeated
the
fear
of
trying.
-‐
Gonzo
Arzuaga
“
Then,
the
enDre
world
starts
running.
And
running
becomes
today’s
walking.
Then
running
just
doesn’t
exist
anymore.
Because
walking
that
fast
is
the
new
walking.
Now
go
back
to
imagine
the
laughter.
Imagine
that
you
start
laughing
with
them,
at
how
crazy
your
dream
was.

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#15
By
the
end,
you’re
the
only
one
laughing.
You’re
laughing
at
an
enDre
stadium
who
didn’t
understand
that
dreaming
is
the
only
road
to
achieve.
It’s
the
step
prior
to
starDng
to
build.
So
take
things
lightly,
make
jokes
about
it,
and
don’t
be
so
serious.
Relax
and
enjoy.
Life
will
start
flowing
easily
when
you
do.
Aper
all,
life
is
a
finite
moment
and
just
as
we
have
to
choose
between
ciDzenship
in
Failureland
or
Victoryland,
we
need
to
choose
if
we
want
to
spend
it
worrying
or
enjoying.
So
it
didn’t
work
out
this
Dme?
Then
it
will
the
next
Dme,
with
what
you’ve
learned
from
this
fall.
Nothing
is
really
THAT
serious.
Compared
with
death,
which
is
the
only
unavoidable
part
of
life,
everything
is
vane
to
worry
about.
If
you
can
be
posiDve
you’re
capable,
then
failing
will
be
just
one
more
step,
like
a
staDon
in
the
train
road.
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#15
The
track
is
sDll
long
and
you
got
many
more
staDons,
more
likeable,
less
likeable.
In
the
meanDme,
laugh
and
prepare
yourself
for
victory.
Samuel
Smiles,
who
had
a
very
interesDng
last
name,
said,
“It
is
a
mistake
to
suppose
that
men
succeed
through
success;
they
much
opener
succeed
through
failures.
Precept,
study,
advice
and
example
could
never
have
taught
them
so
well
as
failure
has
done.”
Take
his
lesson.
11

What luck really means.
But
luck
is
just
that,
the
quantum
leap
that
appears
like
a
hidden,
transparent
hand,
but
is
a
reflecDon
of
us
truly
believing
in
ourselves.
It
comes
when
we
most
need
it
and
it
comes
to
help
our
minds
be
clear
again.
Depending
on
every
situaDon,
it
is
very
helpful
for
very
different
reasons.
But
at
the
end,
luck
is
all
the
Dme
the
same.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#16
Does
luck
really
exist?
Luck
is
defined
as
a
random
event
that
is
posiDve,
like
something
that
JUST
happens,
without
cause,
without
any
reason
and
leaves
just
as
fast
as
it
happens.
But
I
don’t
believe
that
luck
exists,
not
in
that
form.
I
actually
believe
the
universe
is
on
our
side,
all
the
Dme,
and
we
just
make
it
harder
for
it
to
help
us.
So
when
the
Dme
requires
it,
if
our
energy
and
heart
are
in
the
right
places
but
our
mind
is
clouded,
then
the
universe
conspires
and
gives
us
‘luck.’
11
Scars
of
defeat
show
the
willingness
to
reach
glory.
-‐
Gonzo
Arzuaga
“

What luck really means.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#16
A
clearer
of
our
brains,
so
we
can
see
what
our
souls
already
saw.
Luck
accommodates
us.
It’s
like
an
energy
boost
in
a
game
that
sets
us
back
on
track
when
our
fate
is
not
being
fulfilled.
Garry
Kasparov
always
said,
“Luck
helps
the
champion,”
and
it
is
true.
Nothing
happens
BECAUSE
of
luck.
It
happens
because
it
was
right
and
luck
was
just
there
to
help
us
realize
it.
But
without
will
of
victory,
without
hunger
for
glory,
nothing
will
truly
be
there.
Luck
will
be
running
aper
us
and
we
will
miss
it.
“There
are
defeats
more
triumphant
than
victories,”
goes
the
saying
by
Michel
de
Montaigne.
And
we
should
believe
so.
Some
victories
are
just
that
but
some
defeats
are
like
double
successes.
We
get
through
them
to
our
goal.
And
we
conquer
the
defeat
itself.
11

Be a good student and build
out from your weaknesses.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#17
It
sounds
easy
that
I
say
all
I’ve
said,
without
actual
tools.
I
already
menDoned
that
we
should
always
plan
ahead,
so
we
know
where
to
look
to
learn.
And
the
only
way
of
learning,
the
only
pracDcal
way,
is
from
weaknesses.
Speeches
and
phrases
are
good,
but
what
I
truly
want
you
to
be
driven
by
is
acDon.
11
When
you
fail,
be
smart
enough
to
be
a
good
student.
Failure
open
is
your
best
teacher.
-‐
Gonzo
Arzuaga
“
These
lessons
are
for
waking
up
but
then
they
are
nothing
if
they
are
not
applied.
So
when
you
fall,
think:
“What
did
I
do
wrong?”
And
then
when
you
find
the
answer,
try
to
think
of
what
lies
beneath.

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#17
Did
you
fail
because
you
weren’t
prepared?
You
weren’t
strong
enough?
You
should
have
been
more
responsible?
What
are
the
weaknesses
that
made
you
crumble?
Again,
it’s
fairly
logical.
You
can’t
get
beaer
at
anything
in
life,
if
you
don’t
even
know
what
it
is.
Failure
is
the
only
available
window.
If
you
do
great
every
single
Dme,
without
even
an
inch
of
failure,
you
have
no
way
of
knowing
or
being
prepared
for
when
the
streak
of
victories
runs
out.
So
toughen
up
through
your
weaknesses.
Look
at
them
right
in
the
eyes,
face
them
and
don’t
run.
Just
the
opposite,
you
need
to
internalize
them
and
start
working
on
changing
them.
When
you
get
to
conquer
them
all,
you
will
be
the
strongest
warrior.
Nothing
will
pierce
your
armor
and
you
will
be
able
to
defeat
even
the
largest
armies,
single-‐handedly.
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#17
There
is
a
wise
Yiddish
proverb
that
says,
“He
who
lies
on
the
ground
cannot
fall.”
And
come
on,
where
else
would
you
go
if
you
were
already
are
at
the
boYom?
Rest
there,
look
up
and
see
where
you
need
to
go
and
use
the
space
to
learn
about
who
you
are.
11

Learn about yourself - ‘I’ve
never… bragged’
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#18
That
you
need
to
know
yourself
sounds
fairly
smart
right?
It
also
sounds
silly
to
some
people,
because
they
think
‘you
already
know
yourself,
from
the
start.’
But
that
is
quite
far
from
the
truth.
In
fact,
humans
are
fearful
but
they
are
also
blind
and
confident.
We
are
all
afraid
of
failing
but
we
also
think
we
are
the
best
ones
and
have
a
very
hard
Dme
seeing
beyond
our
own
egos.
11
He
who
always
brags,
‘I’ve
never
failed
in
my
life,’
most
probably
won’t
have
achieved
anything
that
makes
him
proud.
-‐
Gonzo
Arzuaga
“
So
when
we
first
fail,
our
world
kind
of
crumbles
under
our
feet.
We
didn’t
know
ourselves
that
well
aper
all,
did
we?
From
defeat,
the
most
important
thing
of
all
items
to
pick
up,
the
biggest
lesson
to
take
home,
is
what
you
learn
about
yourself.

never… bragged’
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#18
Mistakes,
bumps,
failures,
they
all
show
you
who
you
truly
are,
how
you
react
to
adversity,
if
you
need
more
Dme
or
if
you’re
ready
to
tackle
even
bigger
dreams.
Knowing
your
flaws
also
makes
the
strengths
stronger.
Now
you
know
what
to
change.
And
just
as
weaknesses
you
learn
about
yourself
are
the
starDng
point
from
which
to
be
a
beYer
self,
your
strengths
are
the
tools
you
will
use
to
get
there.
See
these
examples:
Are
you
shy
and
have
no
confidence
when
you
approach
people
but
you
have
good
wriDng
skills?
Jump
to
starDng
your
own
blog;
tell
the
world
your
ideas.
You
know
what
will
happen?
People
will
read
you
and
comment
about
how
much
of
a
great
person
you
seem
to
be,
that
you
should
do
more
and
help
people
through
your
words.
And
they
will
listen.
11

never… bragged’
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#18
Or,
are
you
super
anxious
all
the
Dme,
nervous
and
you
lost
an
interview
because
of
it?
And
they
told
you
it
seemed
like
you
were
very
loyal
and
hard-‐working
but
the
job
required
you
to
stay
strong
under
difficult,
long-‐term
situaDons
and
your
anxiety
was
going
to
be
bad?
There
it
is!
Your
strength
is
that
you
are
loyal,
you
are
reliable.
Go
meet
clients,
start
your
own
firm.
Set
your
own
pace.
Show
that
anxiety
also
means
fast
results.
And
now
you
the
one
always
delivering
them
as
promised.
Change
your
world.
And
then
you’ll
change
the
world.
Failure
is
a
maYer
of
aTtude,
so
you
beYer
check
within
yourself.
“No
man
ever
became
great
or
good
except
through
many
and
great
mistakes,”
William
E.
Gladstone
said.
And
he
was
SO
right.
There’s
no
other
way.
11

Change your strategy. Try once
more.
So
you
have
tried
and
tried.
But
did
you
learn
anything?
Have
you
changed?
Or
is
your
life
more
like
ongoing
déjà
vu,
always
repeaDng
the
story?
OK
then.
Sit
down
and
start
looking
back
at
what
you
did
wrong.
No
judgments.
No
punishing.
Learn.
Look
again.
What
are
you
repeaDng?
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#19
So
you
are
now
saying,
“I
have
done
all
this.”
I
believed.
And
I
failed.
I
was
ready.
And
I
failed.
Well
you
should
know
humans
are
the
only
species
that
makes
the
same
mistake
over
and
over
again.
Albert
Einstein
used
to
go
further
and
said
that
not
only
do
we
make
the
same
mistakes
over
and
over
again,
but
we
expect
different
results.
11
One
thing
is
to
have
failed.
A
very
different
thing
is
to
consider
yourself
a
failure.
-‐
Gonzo
Arzuaga
“

Change your strategy. Try once
more.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#19
George
Bernard
Shaw
once
said,
“Success
does
not
consist
in
never
making
mistakes
but
in
never
making
the
same
one
a
second
Dme.”
And
there
is
no
purer
truth.
Make
thousands
of
mistakes.
Just
don’t
make
the
same
ones.
Don’t
be
fixated,
learn.
Aper
all,
if
you
haven’t
tried,
how
will
you
succeed?
Think
of
life
as
the
biggest
quesDon
of
all.
And
we
all
know
that
quesDons
that
are
not
asked
already
have
“NO”
as
their
answer.
So
ask.
Ask
a
lot.
Dream.
Learn.
Try.
Jump.
11

The “Not Losing” Strategy.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#20
Almost
everyone
in
the
world
choose,
consciously
or
unconsciously,
the
strategy
that
I
call
of
“Not
Losing.”
I
mean,
you
must
have
wondered
why
there
are
so
few
humans
that
are
incredibly
famous,
rich,
and/or
successful,
right?
Why
are
there
so
few
movie
stars?
Why
are
CEOs
so
important?
Well,
exactly
because
most
people
tend
to
take
a
different
strategy
than
that
of
taking
a
leap
forward,
to
the
unknown.
11
No
failure
is
mortal
if
it
doesn’t
take
your
will
to
try
again.
-‐
Gonzo
Arzuaga
“
Successful
people
take,
“The
Yes
to
Winning,”
approach.
They
are
not
daredevils
who
aren’t
afraid
of
losing.
They’re
afraid
too.
But
they
prefer
to
see
each
chance
as
a
way
of
winning.
Instead
of
the
people
who
say,
“I’d
rather
not
lose.”

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#20
Can
you
change
from
one
to
the
other?
Yes,
of
course.
But
you
need
to
be
aware
of
why
you
are
picking
the
negaDve
strategy
in
the
first
place.
Most
of
us
hate
rejecJon.
We
have
thoughts
about
success
and
making
mistakes.
Big
‘winners’
also
hate
rejecDon.
But
they
know
how
to
handle
it.
They
learned
how
to
handle
rejecDon
and
failures
and
if
they
can
do
it,
so
can
you.
If
rejecDon
paralyzes
you
and
makes
you
avoid
doing
something,
then
you’re
‘not
losing.’
Actually
‘not
losing’
means
‘already
lost.’
If
you
don’t
do
anything
to
achieve
something,
oh
well,
you’re
sure
not
going
to
achieve
it.
That’s
the
only
thing
for
sure.
‘Not
losing’
in
my
mind
sounds
like
‘I’m
losing
for
sure.’
Now
people
who
chose
to
take
risks
and
pick
the
‘winning’
strategy
are
aware
that
things
can
go
bad,
that
their
acDons
might
not
take
them
where
they
want.
But
they
trust
themselves
and
their
fortune.
11

“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#20
They
are
true
believers
that
whatever
happens,
it’s
for
the
best.
They
consider
what
can
happen
if
things
don’t
work
out.
They
evaluate,
“what’s
the
worst
thing
that
can
happen
to
me
if
it
doesn’t
work?”
And
the
answer
doesn’t
scare
them.
Fear
makes
the
difference.
It’s
what
makes
you
choose
the
wrong
strategy.
So
you
need
to
learn
to
manage
your
fear.
You
have
to
know
how
to
handle
it
in
order
to
win.
Aper
all…
you
can
always
go
back
easily
to
your
limited
mental
box
whenever
you
want.
“We
climb
to
heaven
most
open
on
the
ruins
of
our
cherished
plans,
finding
our
failures
were
successes,”
said
Amos
Bronson
AlcoY.
It’s
all
perspecJve.
11

Your attitude should be to
move your feet.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#21
Life
is
full
of
moments
that
you
can
explain
through
metaphors.
So
what
are
some
broken
eggs,
when
referring
to
failure,
when
you
actually
get
to
keep
the
hen
that
lays
them?
If
you
only
focus
on
the
eggs
you’ve
broken,
then
your
focus
is
wrong.
Instead,
focus
on
what
really
needs
aYenDon:
the
next
step.
Open
your
eyes,
see
things
in
perspecDve
and
don’t
let
even
your
own
negaDve
aTtude
be
defeaDng.
11
He
who
doesn’t
move
his
feet
will
not
fall.
But
he
will
also
not
move
forward.
-‐
Gonzo
Arzuaga
“
Failure
will
not
be
there
forever.
It’s
just
a
staDon
like
we
said.
Move
on.
Keep
travelling.
Tripping
does
not
mean
falling.
Nobody
is
perfect.
It’s
all
in
the
aTtude.
What
doesn’t
kill
you
makes
you
stronger.

move your feet.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#21
All
of
those
sayings
are
true
and
they
should
push
you
to
understand
that
no
maYer
what
you
do,
if
you’re
focused,
you
can
make
it
even
ager
all
the
falls.
Now
if
you
see
failure
negaDvely
every
Dme
you
encounter
it,
then
it
is
also
real.
Without
acDng,
moving
your
feet,
you
would
never
find
your
way
out.
It’s
all
in
your
aTtude.
You
see
yourself
as
a
loser?
Then
you
will
be
losing
all
the
Dme.
Unfortunate
events
will
ALWAYS
happen,
so
instead
of
trying
to
avoid
them,
let
them
come
and
fight
them
and
make
them
your
own.
Successful
people
take
failures
as
background
noise,
as
something
that
will
always
be
there.
And
for
unsuccessful
people,
it’s
like
music.
Failures
are
like
the
toll
in
the
highway.
The
highway
is
something
that
helps
you
to
get
safer,
faster,
and
smoother
to
your
desDnaDon.
And
the
toll
is
the
price
to
enjoy
that.
But
if
you
decide
to
avoid
the
toll,
there’s
no
way
to
get
there.
You
just
stay
where
you
are.
Numb.
11

move your feet.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#21
Atude
makes
such
a
difference
that
even
in
the
words
of
two
people,
aTtude
makes
the
enDre
difference.
While
a
loser
would
tell
himself
that
he
could
never
make
it
again
and
that
he
should
quit,
someone
successful
would
see
this
as
what
not
to
do.
In
people
who
believe
they
are
losers,
failure
is
just
a
way
of
telling
‘yes,
I
am.’
For
victorious
people,
it’s
circumstanDal.
What
you
should
know
is
that
just
like
there’s
never
a
good
Dme
to
get
sick,
there’s
never
a
good
Dme
for
‘this
project,’
or
‘just
now.’
Things
need
to
happen
because
you
want
them
to,
not
because
it
is
the
right
Dme.
It
will
never
be.
The
right
Dme
is
in
your
hands.
A
friend
of
mine,
who
has
a
design
company
(and
in
fact
most
business
people)
has
a
process
in
which
a
certain
amount
of
errors
are
permiYed,
in
order
to
be
prepared
in
case
they
actually
happen.
Errors
being
a
part
of
his
processes
make
the
processes
beYer.
11

move your feet.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#21
And
it’s
not
like
he
goes
and
makes
them
on
purpose.
But
he’s
ready
in
case
they
happen.
And
he
learns
and
they
never
happen
again.
It’s
not
what
happens,
but
what
you
do
with
it.
It’s
not
if
you
failed,
but
if
you
feel
like
a
loser.
It’s
not
the
cards
you
get,
but
how
you
play
the
hand.
Just
like
George
Canning’s
phrase,
“Indecision
and
delays
are
the
parents
of
failure.”
Don’t
feed
them!
11

Say NO. The Best is yet to come.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#22
One
of
the
last
things
I
want
you
to
learn
is
to
reject
things.
Learn
to
say
no.
Reject
projects
if
they
don’t
go
your
way.
Don’t
do
things
because
“you
have
to.”
When
learning
to
deal
with
rejecDon,
you’ll
become
smarter
when
you
say
NO
without
guilt.
SomeDmes
you
take
tasks
or
project
that
you
don’t
like,
just
because
others
ask
for
it.
Why
don’t
you
say
no
without
feeling
guilty?
11
Success,
just
like
failure
should
be
taken
lightly.
In
both
cases,
the
best
is
yet
to
come.
-‐
Gonzo
Arzuaga
“
We’re
not
used
to
saying
NO
to
people
asking.
Respect
yourself,
your
Jme,
and
your
energy.
How
do
you
say
NO
without
feeling
guilty?
Well,
check
out
this
story
that
happened
to
me
a
while
ago.

Say NO. The Best is yet to come.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#22
The
phone
rang
and
the
secretary
took
the
call.
Aper
a
funny
conversaDon
with
the
caller,
she
hung
up.
The
ice
was
broken
in
the
room
so
she
said,
‘she
wanted
to
come
now,
but
she
needs
to
book
an
hour,
as
the
doctor
is
super
busy.
Last
week
for
example,
a
person
called
for
another
denDst
and
was
given
an
hour
for
a
couple
days
later.
She
called
to
ask
and
the
doctor,
always
busy,
had
only
space
three
weeks
from
the
date.’
She
ended
up
telling
us
that
even
with
space,
it
isn’t
good
to
show
you
actually
have
hours
lep,
because
having
no
paDents
means
there’s
something
wrong.
So
in
all
stages
in
life,
someDmes
it’s
beYer
to
say,
“I
can’t
help
you
right
now,
I’m
booked
unDl…
If
you
can
wait,
I’ll
be
more
than
glad
to
work
in
your
project.”
“A
minute's
success
pays
the
failure
of
years,”
Robert
Browning
once
thought.
Think
about
it
when
you
read
my
last
lesson.
11

Determination.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#23
The
reason
why
I
am
finishing
these
lessons
with
one
word,
determinaDon,
is
because
of
its
power.
Like
my
quote
below
states,
I
truly
would
rather
go
against
someone
with
more
money,
or
more
skills,
but
not
someone
with
a
goal
set
in
stone
and
who
has
more
determinaDon
than
I
do.
DeterminaJon
is
power.
It
is
energy.
Drive.
DeterminaDon
is
what
pushes
us
even
beyond
our
wildest
and
most
fearful
moments.
It
puts
the
past
behind
because
it
moves
us
to
the
future.
11
I’d
rather
compete
against
a
more
talented
individual,
than
someone
more
determined
than
me.
-‐
Gonzo
Arzuaga
“
Remember
when
you
learned
to
ride
a
bike?
Remember
that
moment
and
think
of
jumping
to
needing
to
learn
how
to
ski.
Completely
different,
out
of
the
one
comfort
zone
you
had.
The
terrain
is
steeper,
there’s
no
concrete,

Determination.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#23
it’s
cold,
you’re
wearing
lots
of
clothes,
you
need
to
move
to
the
sides,
no
way
to
stop
but
with
your
body.
All
of
a
sudden
you
need
to
act
different
and
think
different.
Obviously,
results
are
also
different.
Thinking
outside
of
the
box,
being
determined,
is
what
will
get
you
through
that
task,
or
any
task
you
set
for
yourself.
Changing
your
mindset
and
going
from
the
loser’s
mind
to
that
of
the
victorious,
is
the
same.
When
you
start,
you
might
not
know
if
you’ll
do
it
right.
Or
if
you
ever
will.
But
there
is
what
I
call
a
‘moment
of
truth,’
a
second
in
the
hours
and
days
and
months
of
baYles
in
which
you
just
realize...
You
can
do
it.
There’s
a
chance.
And
failure
and
the
fear
of
it
is
gone.
You
reminiscence
about
the
past
and
remember
how
you
thought
it
would
be
hard,
impossible.
But
you
are
already
leaving
that
in
the
rear-‐view
mirror,
full
speed
ahead
to
the
future.
Aper
the
moment
of
truth,
whenever
you
fall,
you’ll
know
it’s
just
a
bump,
but
no
longer
a
crash.
11

Determination.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#23
“Failure
will
never
overtake
me
if
my
determinaDon
to
succeed
is
strong
enough.”
Og
Mandino
was
right.
It’s
what
takes
us
to
jump
into
the
river
and
cross
to
the
other
side.
And
when
the
waves
get
rougher,
I
sDll
go
for
them.
Blinded
by
determinaDon.
It’s
courage.
Embracing
the
need
for
success.
It’s
being
convinced
to
the
bone,
the
unbreakable
willingness
to
conDnue.
No
way
back.
Oscar
Wilde
has
an
outstanding
quote
for
it:
“Experience
is
simply
the
name
we
give
our
mistakes.”
And
yes,
someDmes
you
win,
someDmes
you
lose.
Knowing
it
is
the
real
game.
Knowing
it
and
sDll
risking
it
all,
going
all
in,
is
the
real
victory.
11

Determination.
“Reframing
Failure”
-‐
Gonzo
Arzuaga
Lesson
#23
So
I
leave
you
with
a
poem
I
heard
someone
say
to
someone
else
a
long
Dme
ago:
"I
wish
you
enough
sun
to
keep
your
aTtude
bright.
I
wish
you
enough
rain
to
appreciate
the
sun
more.
I
wish
you
enough
happiness
to
keep
your
spirit
alive.
I
wish
you
enough
pain
so
that
the
smallest
joys
in
life
appear
much
bigger.
I
wish
you
enough
gain
to
saDsfy
your
wanDng.
I
wish
you
enough
loss
to
appreciate
all
that
you
possess.
I
wish
enough
‘Hello's’
to
get
you
through
the
final
‘Goodbye.’”
11

Reframing Failure

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