An introduction to QR Codes.

QR codes.

My work….

www.contentprint.com www.ardixiv.be www.listnr.fm www.qrcoder.eu www.twitter.com/ardixiv www.linkedin.com/ardixiv

1. What is a QR code? 2 History of barcodes. 3. Actual use. 4. QR codes FAIL! 5. Examples. 6. Alternatives? 7. Questions.

CODE 1 dimensional 2 dimensional

Matrix Code

QR = Quick Response.

1967 1st use of barcode by AAR Association of American Railroads.

Mid 1970s UPC (Universal Product Code) Grocery Stores - Retail

1994 – Denso Wave Initially used for tracking parts in vehicle manufacturing.

Logistics – Production Chains. Automated reading of items / packing slips.

Mobile Ticketing. Send attendees a MMS with a QR code.

Marketing - Communication. Serve viewers extra info.

Connecting offline - online. Internet of things?

Aplix (On the MWC 2009 - Barcelona) “Over the paper” content distribution.

TOO GEEKY Photo taken by Pieter Baert on The Next Web Conference 2008

Content is not adapted to mobile use. A QR code is scanned by a mobile device.

Displaying irrelevant content. Scanning QR code of object = showing info of that object.

Use of QR codes is not measured. How many scans? Location? When?

Barcamp Antwerp Zcape: http://bca.zcapes.com

City of Manor, Texas. Utrecht Monumenten Fonds.

Go for Standardization! Keep it Open Source!

http://twitter.com/ardixiv pieter[.]ardinois[@]gmail[.]com

http://blog.qrcoder.eu	78
http://www.slideshare.net	37
http://justinetrio.tumblr.com	30
http://blog.cityandwool.co.uk	6
http://www.barcampantwerpen.org	1
http://www.guawg.com	1
http://www.lmodules.com	1
http://www.barcamp.be	1

by Pieter Ardinois on Mar 21, 2009