jobs in media for specially abled

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For people with special abilities, mass media offers a large variety of jobs both back stage and front. The aim of this ppt is to educate and empower.

For people with special abilities, mass media offers a large variety of jobs both back stage and front. The aim of this ppt is to educate and empower.

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  • 1. December 10, 2013 at 12.00-1.30 pm Department of Community Education and Disability Studies, Panjab University, Chandigarh EMPLOYMENT IN MASS MEDIA: AN INCLUSIVE PERSPECTIVE
  • 2. WHAT IS THE NEED FOR THIS TALK? It is not impairment, which prevents people from achieving a reasonable lifestyle, but restrictive environments and disabling barriers. 'Disability', therefore, repre sents a complex system of social constraints imposed on people with impairments by a highly discriminatory society; to be a disabled person means to be discriminated against.
  • 3. THE BIAS HAS ALWAYS BEEN THERE, SO HAVE STEREOTYPES People with disabilities have identified ten commonly recurring disabling stereotypes in the mass media. These include: As pitiable and pathetic as an object of curiosity or violence as sinister or evil as the super cripple as atmosphere as laughable as her/his own worst enemy as a burden as non-sexual as being unable to participate in daily life.
  • 4. AFFIRMATIVE ACTION        Equal opportunities Removal of bias Change in stereotype Create positive environment Upgrade infrastructure Form suitable policy Provide adequate infrastructure EMPOWERMENT    “I live in a cocoon of socialmaking peeping out at the world from behind a curtain.” Asha Hans. No longer need to live in a cocoon! Strengthen enough to realize self potential, demand better facilities, respect and opportunities Increased enthusiasm to be able to treat self as equal and given equal respect by society TWO PRONGED STRATEGY
  • 5. SPECTRUM OF ISSUES  Decision makers  integrating perspectives into national policies  raising awareness among policy makers about the importance of national plans for affirmative action  Promoting responsive governance  Technocrats  effective use by persons with disabilities of ICTs and the need for relevant content  promoting economic participation in the information economy Mass Media  promoting democratic media, and provide employment opportunities within the media conglomerates so that the issues related with persons with disabilities may be addressed in a sensitive manner . 
  • 6. CREATING SENSITIVE ENVIRONMENT Strategies to address specific cultural context  Barriers to access to be removed  Creating opportunities for participation  Dissemination of information  Check stereotypes and demeaning coverage  Rise above narrow commercial and consumerist purposes  Ensure participation equally in both the technical and decision-making areas of communications and the mass media 
  • 7. MASS IS INCLUSIVE • • • • • • When the videotape is fed into a city cable system, the transition from minority to mass audience has been reached. Depiction bias can be removed with increased participation Technology has removed all barriers Never before has society been so democratized Information is power and it is within reach Media industry provides the most inclusive atmosphere
  • 8. MEDIA HISTORY: A STORY OF CHANGE AND GROWTH
  • 9. PRINT/PUBLISHING    Newspaper printing relies heavily on computers Once the news reaches the newsroom, all work has to be done sitting down using only the power of the mind. A lot of news reaches through computers, telephone etc. Computers have provided great inclusive job opportunities in editorial, design, art work, graphics, research, statistical analysis, accounts, management and more.
  • 10. RADIO     1. 2. 3. 4. 5. 6. 7. Areas include a wide range On air: All one needs is a good radio voice. Training is provided at any community radio station. AIR runs Vani workshops for training in anchoring. Off air: All work is done on an editing console. With some training any one can gain practice in operating the console. Work areas: Research Anchoring Interviewing Organizing Editing Sound technician Programme producer
  • 11. TELEVISION Soft ware:  Programme production  Research  Script  Makeup  Costume  Styling  Sets/Interiors  Music  Lyrics/Dialogues  Instruments Hard ware:  Recording  Sound technician  Sound Editing  Video editing  Graphics/animation  Maintenance  Book keeping
  • 12. SOCIAL MEDIA        Marketing Public Relations Advertising Search Engine Optimization Research Image management More…
  • 13. FILMS Pre production  Production  Post production 
  • 14. SELF EMPLOYED         Entrepreneur Writing Designing Art Graphics Sales Blogging Teaching
  • 15. EDUCATED. ENABLED. EMPOWERED. EMPLOYED... Contact: Dr Archana R Singh archana@pu.ac.in