Engaging AudiencesThrough Social Media andInteractive ArtLeyla Nasibova@leyla_nasib, leyla.nasib@gmail.comMA New Media, Aa...
https://svpply.com/stanleychow.bigcartel.com
NO MORE SMOKEhttps://svpply.com/stanleychow.bigcartel.com
USERS HAVE VOICEhttp://davideubank.wordpress.com/2008/11/10/rodchenko-heartfield-fairey-the-vocabulary-of-change/
SOCIAL MEDIAhttp://www.tricycle.com/feature/ten-mindful-ways-use-social-media
DIALOGUEhttp://mystarbucksidea.force.com/, http://www.ifud.org/
SOCIAL MEDIA:                               • deeper engagement trough involving in design                               	...
???http://www.tricycle.com/feature/ten-mindful-ways-use-social-media
INTERACTIVE ARThttp://www.thefuntheory.com/
FIRES AND TEARS
SEESAW
INTERACTIVE ART:                         • act as strong engagement trigger                         • spark spontaneous in...
SOCIAL MEDIA       vsINTERACTIVE ART
Spontaneous     Not spontaneous interactions   interactions Few people     Masses        Short   Lastingrelationships   re...
SOCIAL MEDIA      +INTERACTIVE ART
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Engaging Audiences Through Social Media and Interactive Art

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Engaging Audiences Through Social Media and Interactive Art

  1. 1. Engaging AudiencesThrough Social Media andInteractive ArtLeyla Nasibova@leyla_nasib, leyla.nasib@gmail.comMA New Media, Aalto University of Arts, Design and Architecture
  2. 2. https://svpply.com/stanleychow.bigcartel.com
  3. 3. NO MORE SMOKEhttps://svpply.com/stanleychow.bigcartel.com
  4. 4. USERS HAVE VOICEhttp://davideubank.wordpress.com/2008/11/10/rodchenko-heartfield-fairey-the-vocabulary-of-change/
  5. 5. SOCIAL MEDIAhttp://www.tricycle.com/feature/ten-mindful-ways-use-social-media
  6. 6. DIALOGUEhttp://mystarbucksidea.force.com/, http://www.ifud.org/
  7. 7. SOCIAL MEDIA: • deeper engagement trough involving in design process and allowing users to “own” the brand • sense of community • stronger and more lasting relationship between the company and the user • power of the massive brainhttp://www.tricycle.com/feature/ten-mindful-ways-use-social-media
  8. 8. ???http://www.tricycle.com/feature/ten-mindful-ways-use-social-media
  9. 9. INTERACTIVE ARThttp://www.thefuntheory.com/
  10. 10. FIRES AND TEARS
  11. 11. SEESAW
  12. 12. INTERACTIVE ART: • act as strong engagement trigger • spark spontaneous interactions • engage on a deeper human to human level • create a sense of local community • potential of influencing long-term behaviourshttp://www.thefuntheory.com/
  13. 13. SOCIAL MEDIA vsINTERACTIVE ART
  14. 14. Spontaneous Not spontaneous interactions interactions Few people Masses Short Lastingrelationships relationships Individual Community
  15. 15. SOCIAL MEDIA +INTERACTIVE ART

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